Hiring a socialmediamanager-v2

Hiring a Social Media Manager to Manage

Your Social Marketing With Ease

Do You Have a Social Media Presence?

• If no, why not?• Is social media a priority for you?

• If yes, is it effective?• Why or why not?

• A social media presence IS important for any business

Step 1: Determining if You Need a Social Media Manager

• A social media manager develops campaigns based on your business goals• Works independently

• A social media virtual assistant performs certain tasks that you delegate to her

Responsibilities of a Social Media Manager

• Suggesting and brainstorming the most effective strategy

• Developing awareness of your brand

• Suggesting goals and objectives

• Creating a targeted strategy for your social media content

Responsibilities of a Social Media Manager

• Increasing your social media reach

• Ensuring you reach the most targeted audience possible

• Increasing leads from your social media appearances

• Manages other social media VAs

Responsibilities of a Social Media VA

• Checking and monitoring your social media accounts

• Scheduling and uploading posts created by you

• Responding to generic, designated post types and answering common questions on your behalf

Who to Hire?

• Hire a social media manager if you’re serious about developing your brand & creating strategies

• Hire a social media VA if you don’t have time to schedule social media posts & just need a little help

When Should You Hire a Manager?

• If you:• Are spending hours on social media every day,

leaving money-making tasks undone• Don’t have time to create social media tasks to

delegate to your VA• Are already maintaining a social media presence

but aren’t connecting with many people or the right people

• Are unsure which social media platforms to concentrate on & which types of content to post

• Hate interacting on social media

Step 2: Hiring the Best Social Media Manager

• Ask for recommendations from:

• Niche peers or colleagues

• At local business organization meetings

• Within niche-specific forums or membership sites you belong to

• Within closed Facebook business groups you belong to

• From your coach or mentor

Hiring the Best Social Media Manager

• Do a Google search

• Look for social media management websites

• Check out rates, portfolios & testimonials

• There are social media management companies to match every budget

Hiring the Best Social Media Manager

• Match the size of your budget, company & goals with the social media company

• 2 simple rules:

• Don’t hire a company where you feel ‘out of your league’

• Don’t hire someone who knows less than you do

How to Interview Your Social Media Manager

• Be very clear about your expectations & what you need done

• Ask them to supply references

• Check out your candidates’ social media profiles

• Look for articles & guest posts they have written

How to Interview Your Social Media Manager

• Ask yourself:

• Which organizations or companies have they guest posted or written for?

• Are they recognized in the industry as social media experts?

• Do they understand your particular niche and its habits?

• Find out as much as possible about them prior to the interview

Posting Your Job Criteria

Posting Your Job Criteria

• Specify that your candidates possess knowledge of:

• The ability to be both detail-oriented and maintain an overview

• Familiarity and ease with WordPress content management

• Proven customer service skills

Some Interview Questions to Ask

• What metrics would you track on [pick your top three social media platforms] and why?

• How would you define what you can do for my company/brand?

• Tell me about a social media problem that came up for yourself or a client, and how you handled it.

• Tell me about your marketing background.

What to Look for When Interviewing

• Specific examples

• Confidence & ease in answering

• Proven experience online or in their resume

• A goal-oriented approach

• An overall understanding of social media

• An understanding of what your are about to your followers & subscribers

Other Things to Ask About

• Content creation

• The ability to analyze data, draw conclusions from it and apply tweaks resulting in increased results

• Creating sales funnels

• Customer service philosophy and practices

• Facilitation and community-building

Step 3: What Your Social Media Manager Can Do For You

• Create a list of:• Regular, daily duties

• Tools they will use

• Communication and check-in protocols

• Strong idea of goals & objectives

• Sales funnels planned over the next year

Working with a Social Media Manager

• Schedule regular, weekly status meetings by email, phone or Skype

• Don’t micromanage your social media manager

A Sample Schedule

• Mornings:

• Check email accounts for feedback; deal with them accordingly

• Search for negative feedback on social media accounts; deal with it accordingly

• Check accounts, pages & profiles for interaction; acknowledge & respond to questions

• Check groups for new posts or comments; respond & answer questions

A Sample Schedule

• Mornings:• Check Twitter for posts regarding your company;

acknowledge or retweet

• Use analytics tools to search for top influencers & monitor feedback

• Check schedule for posts to be written

• Write social posts or tweets; publish

• Upload, proof & publish blog posts

• Check industry news

A Sample Schedule

• Mornings:

• Check for trends or changes in social media authority blogs

• Makes notes for follow-up, discussion or action

• Plan next morning’s activities

A Sample Schedule

• Afternoons:• Network with client via Skype, telephone or in person

• Check to find new social media-related events and webinars; register and add to calendar

• Review statistics and metrics for client’s social media platforms and campaigns

• Check social advertising stats. Make notes, if anything changes, for weekly meeting

• Create new social ad (or tweak existing one). Save changes or upload.

A Sample Schedule

• Afternoons:• Check in with other team members for status updates on

material requested

• Check Instagram and Pinterest. Make Instagram or Vine video.

• Schedule tweets or Facebook and Google+ posts via Hootsuite for overnight segment of client’s audience

• Quick check of all social platforms to follow up on customer service issues or see if further interaction is needed

Allowing for the Rhythm of Social Media Scheduling

• Some duties need to be done daily

• Other duties can be done weekly or monthly

• Tell your manager what you want reported at your weekly meetings

• If your manager has a team, she will have even more duties but can also delegate tasks

• Your manager should have time to interact with other team members

How to Manage Your Social Media Manager

• Create a contract that outlines your:

• Expectations

• Company rules

• Communication protocols

• Duties

• Weekly status meetings

• Tell her who she reports to & who reports to her

10 Tools for Social Media Manager to Use

1. Basecamp – project management software

2. Topsy – powerful Twitter analytics tool

3. Social Media Examiner – authority blog for social media marketing

4. Twitter Advanced Search – capture mentions via Twitter

5. Hootsuite Pro – manage up to 100 social media profiles all in one place

10 Tools for Social Media Manager to Use

6. Mention – monitor feedback in real time

7. Rignite – app for forums & team collaboration

8. Thinglink – makes your images interactive

9. Storify – best content curation tool

10. PicMonkey – infographic-creation app

Need a Social MediaManager?

HIT Virtual Can Help!

Contact Us:

HITVIRTUAL.COM