Hippo 10.2 - Kick-start your app development.pptx

Product Vision

Hippo CMS 10.2 Kick-start your app development

We’ll be with you at the top of the hour. Get in touch via @oneHippo

Gartner MQ

2012

Quick Facts

10 Customers

Top

Offices in Amsterdam, The Netherlands (HQ), Oldenburg (Germany) and Boston (USA)

Bootstrapped growth

Hippo is on a mission to make the digital experience more personable for every visitor. We’re redefining the CMS space by engineering the world’s most advanced content performance platform, designed to help businesses understand their visitors – whether they are known or anonymous – and deliver the content they value at speed, in any context and on any device.

Hippo in Brief

Relevant Experiences

Channel Control

Agile Enterprise Stack

Open Integration

Content Performance

Housekeeping

➢ Under an hour➢ Two guest presenters➢ Recording available afterwards➢ Please leave a rating from 1 - 5➢ Q&A after presentation

Today’s presenters:

Dr. ir. Mark PeerdemanDirector of Product Management at Hippo

Oscar ScholtenPlatform Engineer at Hippo

Hippo CMS 10.2

Hippo CMS 10.2

Hybrid Content Platform

Hippo CMS 10.2

Headless vs. Holistic

A matter ofperspective

Hippo CMS 10.2

The Headless Hazard

7

Hippo CMS 10.2

Hippo’s Hybrid Content Platform

8

Hippo CMS 10.2Further Cross-Channel

Harmonization

9

Increased Agility for headless use casesHybrid Content Architecture

By introducing an automated Content REST API, Hippo CMS makes it easier and faster for application developers and frontend engineers to repurpose content across web applications, displays, wearables and basically any device or application that consumes format neutral content.

10

PRICELESS. EVERYWHERE.

INTERNATIONAL CARD SERVICES

Powered by Hippo CMS


Channel coherenceRelevant across web and appInternational Card Services (ICS) is the market leader for issuing of credit cards in the Netherlands, distributing and managing VISA and MasterCard.

ICS serves over 3.5 million customers in the Benelux and drives co-branded credit card programs for leading brands in the Netherlands, such as de Bijenkorf, ANWB and BMW.

ICS chose Hippo CMS and Service2Media to

● provide a coherent engagement for app and web,

● deliver personal and relevant content for optimal customer dialogue and

● increase innovation pace to embrace mobile opportunities

Web

App

App


Mobile First Delivery Modern frontend architectureICS implemented Hippo CMS together with Service2Media to combine web and mobile app initiatives - both organizationally and technologically.

Utilizing Cordova and shared AngularJS code, ICS can now work off a harmonized digital experience platform and a single source of truth for content and branding.

Personalization

API

App

Web

App distribution / control

Back-end

Client

Delivery

Services

Aggregation

Push notifications

A/B testing User Authentication

App/web analytics

AngularJS shared code

Marketing automationOmni-Channel experience across web &

apps

Interoperability with Marketing Automation

Relevant and personalized content

Accelerated development cyclesContent-as-a-Service model for appsImproved developer satisfaction

Integrated organization without silos

INSPIRING LOYALTYAIMIA



Nectar goes OmnichannelThe UK’s largest loyalty program

Aimia is a data-driven marketing and loyalty analytics company based in Montreal, Canada. Aimia operates in 20 countries and its 4,000 employees run various loyalty programs including Aeroplan in Canada, Nectar (Italy and the UK), Club Premier in Mexico and Air Miles Middle East.

Aimia was looking to relaunch their UK loyalty program Nectar to facilitate a multi-channel online experience that delivers the right offers to the right client at the right time.

Aimia selected Hippo CMS in a very short sales cycle because of it’s flexibility and interoperability capabilities over a competitive product that had just been implemented by the Italian team.

“We are looking forward to launching soon. That will be a real transformation in how we manage our digital products.”

https://en.wikipedia.org/wiki/Montreal

https://en.wikipedia.org/wiki/Canada

Harmonized ExperienceDelivering relevance across channels

Aimia integrated Hippo CMS with their existing marketing technology, turning Hippo into a personalized offering engine that consolidates offers from a plethora of third party solutions and presents it to Nectar clients in a harmonized experience.

Aimia is currently rolling out Hippo CMS for their Middle East websites in Arabic RTL.

Due to the continuous success with Hippo CMS, Aimia is now negotiating for a global license for their entire digital infrastructure.

Omni-Channel experience across web & apps

Integrated marketing tech like IBM Silverpop

Highly targeted and personalized offers

Interoperability with multiple data sources

Middle East website supporting Arabic RTL


Content-as-a-Service model for apps

16

ALERT AND HELPFULTHE DUTCH POLICE


Putting the citizen firstUsing digital to fight crime

The Dutch Police Force is amongst the most innovative law enforcement agencies in the world, utilizing digital to the fullest to connect to the Dutch citizens and fight crime.

The Dutch Police chose Hippo CMS as their omnichannel digital experience platform to drive public communication cross web, mobile and social efficiently and effectively.

Consolidated 10 CMS into Hippo CMS

Website of the Year 2015

“I can recommend Hippo to other organizations. Working with the people at Hippo is a great experience. I am very satisfied with the way the CMS works and delighted about the enthusiastic reactions of our editors ”Ruud Paulusse

Consolidated 400 websites into one

Omni-Channel across web, apps and social

Second Screen App for TV Crime Show Mobile CMS for Press Officers

Highest editorial velocityHighest security and stability

Geo-targeted news and alerts


SAY IT YOUR WAY

GREETZ


Continuous InnovationBut not without the business

Greetz is the leading provider of personalized cards and presents in the Benelux.

In 2015, the development team looked for a CMS to support their need for agile innovation: rolling out new releases of the Greetz key differentiator, the personalization and ordering process.

The development team favoured a headless content management system that gives them total control over layout and presentation.

But that would have paralyzed business and marketing teams and created a silo that prevents a unified customer experience across channels and journey phases.

Greetz chose Hippo CMS because it gives the best of both worlds: Powered by Hippo

CMS

Surprise someone. Let them know you are thinking of them.That’s what Greetz is for.

The developer freedom of a headless CMS and the business agility of a marketing solution.

Omnichannel ExperiencePutting the right folks in charge

Using Hippo CMS, Greetz puts the right people in control of the various steps in their customer journey - across all channels.


Offers & Campaigns Advisory Content Product Content Personalization & Ordering

Explore Inform Choose SurpriseCustomerJourney

run by

updated

marketing

business& experts

product information

management system development

ad hoc ad hoc automatically agile, bi-weekly

conceptpage-driven

content-driven integration-driven REST & AngularJS

IT innovates on modern open architecture

5 million happy recipients

eCommerce & PIM interoperability

Business & Marketing in channel control

Optimized experience every two weeks

“Receiving a present isan experience. But giving one, should be an experience too.”

Jan van der Veen

AngularJS app consuming content

Hippo CMS 10.2

Demo

Hippo CMS 10.2

Recap

Content REST API exposes two resources:Document list resource

• Exposes all published content• Paging• Keyword search, including operators such as AND/OR/- (not)• Filtering on document type

Document detail resource• Exposes properties as defined in Hippo’s content model• Automatically rewrites links to documents outside of API

Questions

Find out more about Hippo:@OneHippo

www.onehippo.com

Hippo 10.2 - Kick-start your app development.pptx

Technology