Hipercom cosmetics 2013.01 07 vs. 2012.01-07

2013 JAN - JUL VS 2012 JAN - JUL

Category ReviewPersonal care & Beauty & Cosmetics


Period:2013. January - July vs. 2012. January – July

Channels:Hipermarkets, Supermarkets, C&C, Hard Discounts

Markets:Cosmetics and Parfumerie

Index:Nb. of Promotion(in Picture, pcs); Nb. of Promo weighted by

M2 Distribution:

National


Personal care & Beauty & Cosmetics split by Retailer 2013 JAN - JUL VS 2012 JAN - JUL (PCS)

YTD 12 YTD 12 YTD 13 YTD 13 Evol. YTD 13V al. % V al. % point

METRO 242 3,20% 277 3,50% 0,3ALDI 73 1,00% 86 1,10% 0,1CBA CENT 24 0,30% 4 0,10% -0,3LIDL 58 0,80% 10 0,10% -0,7PENNY 176 2,40% 178 2,30% -0,1CBA 96 1,30% 68 0,90% -0,4CBA PRÍMA 12 0,20% 59 0,70% 0,6REÁL 65 0,90% 82 1,00% 0,2COOP 69 0,90% 83 1,10% 0,1AUCHAN 652 8,70% 615 7,80% -0,9INTERSPAR 366 4,90% 419 5,30% 0,4TESCO HIPERMARKET 348 4,70% 413 5,20% 0,6SPAR 232 3,10% 317 4,00% 0,9TESCO SZUPERMARKET 59 0,80% 18 0,20% -0,6OTHERS RETAILERS 4980 66,80% 5242 66,60% -0,2

Retailers


Personal care & Beauty & Cosmetics category split by Producer 2013 JAN - JUL VS 2012 JAN - JUL (PCS)

YTD 12 YTD 12 YTD 13 YTD 13 Evol. YTD 13V al. % V al. % point

PROCTER & GAMBLE 872 11,70% 941 12,00% 0,3UNILEVER 729 9,80% 696 8,80% -0,9HENKEL 654 8,80% 724 9,20% 0,4BEIERSDORF 425 5,70% 403 5,10% -0,6L'OREAL 564 7,60% 509 6,50% -1,1COLGATE PALMOLIVE HUNGARY 393 5,30% 339 4,30% -1SCA 145 1,90% 177 2,20% 0,3JOHNSON&JOHNSON 317 4,30% 296 3,80% -0,5PRIVATE LABEL 900 12,10% 960 12,20% 0,1OTHERS PRODUCER 2455 32,90% 2842 36,10% 3,2

PRODUCERS


How Producers split their promotions between Retailers in Personal care & Beauty & Cosmetics category 2013 JAN - JUL VS 2012 JAN – JUL (PCS)

YTD 12 YTD 12 YTD 13 YTD 13 Evol. YTD 13 YTD 12 YTD 12 YTD 13 YTD 13 Evol. YTD 13V al. % V al. % point V al. % V al. % point

TOTAL 872 100% 941 100% 729 100% 696 100%

METRO 62 7,10% 78 8,30% 1,2 25 3,40% 15 2,20% -1,3ALDI 7 0,80% 3 0,30% -0,5CBA CENT 1 0,10% -0,1 7 1,00% -1LIDL 3 0,30% 1 0,10% -0,2 3 0,40% 2 0,30% -0,1PENNY 7 0,80% 18 1,90% 1,1 34 4,70% 22 3,20% -1,5CBA 17 1,90% 11 1,20% -0,8 28 3,80% 18 2,60% -1,3CBA PRÍMA 3 0,30% 9 1,00% 0,6 1 0,10% 15 2,20% 2REÁL 5 0,60% 10 1,10% 0,5 16 2,20% 21 3,00% 0,8COOP 2 0,20% 8 0,90% 0,6 16 2,20% 21 3,00% 0,8AUCHAN 108 12,40% 102 10,80% -1,5 87 11,90% 86 12,40% 0,4INTERSPAR 105 12,00% 79 8,40% -3,6 27 3,70% 38 5,50% 1,8TESCO HIPERMARKET 51 5,80% 57 6,10% 0,2 59 8,10% 55 7,90% -0,2SPAR 60 6,90% 70 7,40% 0,6 52 7,10% 58 8,30% 1,2TESCO SZUPERMARKET 8 0,90% 5 0,50% -0,4 17 2,30% 4 0,60% -1,8OTHERS RETAILERS 433 49,70% 490 52,10% 2,4 357 49,00% 341 49,00%

RETAILERS/PRODUCERSPROCTER & GAMBLE UNILEVER


How Producers split their promotions between Retailers in Personal care & Beauty & Cosmetics category 2013 JAN - JUL VS 2012 JAN - JUL (PCS)


TOTAL 654 100% 724 100% 425 100% 403 100%

METRO 52 8,00% 45 6,20% -1,7 21 4,90% 16 4,00% -1ALDI 3 0,50% 3 0,40%CBA CENT 6 0,90% 1 0,10% -0,8 1 0,20% -0,2LIDL 4 0,60% -0,6PENNY 22 3,40% 23 3,20% -0,2CBA 19 2,90% 24 3,30% 0,4 1 0,20% 1 0,20%CBA PRÍMA 2 0,30% 8 1,10% 0,8 4 1,00% 1REÁL 12 1,80% 14 1,90% 0,1 1 0,20% 1 0,20%COOP 12 1,80% 15 2,10% 0,2 4 0,90% 3 0,70% -0,2AUCHAN 41 6,30% 58 8,00% 1,7 36 8,50% 42 10,40% 2INTERSPAR 55 8,40% 77 10,60% 2,2 15 3,50% 23 5,70% 2,2TESCO HIPERMARKET 27 4,10% 45 6,20% 2,1 41 9,60% 41 10,20% 0,5SPAR 38 5,80% 54 7,50% 1,6 7 1,60% 13 3,20% 1,6TESCO SZUPERMARKET 1 0,20% -0,2 6 1,40% 1 0,20% -1,2OTHERS RETAILERS 360 55,00% 357 49,30% -5,7 292 68,70% 258 64,00% -4,7

HENKELRETAILERS/PRODUCERS

BEIERSDORF




TOTAL 564 100% 509 100% 393 100% 339 100%

METRO 8 1,40% 18 3,50% 2,1 20 5,10% 14 4,10% -1ALDI 2 0,40% -0,4CBA CENT 4 1,00% -1LIDL 1 0,20% -0,2 2 0,50% -0,5PENNY 3 0,50% 1 0,20% -0,3 22 5,60% 20 5,90% 0,3CBA 10 2,50% 4 1,20% -1,4CBA PRÍMA 5 1,30% 10 2,90% 1,7REÁL 8 2,00% 10 2,90% 0,9COOP 13 3,30% 14 4,10% 0,8AUCHAN 58 10,30% 47 9,20% -1 62 15,80% 42 12,40% -3,4INTERSPAR 25 4,40% 36 7,10% 2,6 15 3,80% 26 7,70% 3,9TESCO HIPERMARKET 19 3,40% 24 4,70% 1,3 23 5,90% 30 8,80% 3SPAR 1 0,20% 7 1,40% 1,2 5 1,30% 16 4,70% 3,4TESCO SZUPERMARKET 1 0,20% -0,2 3 0,80% 2 0,60% -0,2OTHERS RETAILERS 446 79,10% 376 73,90% -5,2 201 51,10% 151 44,50% -6,6

L'OREAL COLGATE PALMOLIVE HUNGARYRETAILERS/PRODUCERS




TOTAL 145 100% 177 100% 317 100% 296 100%

METRO 4 2,80% 8 4,50% 1,8 5 1,60% 12 4,10% 2,5ALDI 2 0,60% 4 1,40% 0,7CBA CENTLIDL 2 0,60% -0,6PENNY 1 0,70% 3 1,70% 1 11 3,50% 12 4,10% 0,6CBA 1 0,70% 1 0,60% -0,1 5 1,60% 4 1,40% -0,2CBA PRÍMA 1 0,60% 0,6 6 2,00% 2REÁL 1 0,60% 0,6 7 2,20% 8 2,70% 0,5COOP 2 1,40% 2 1,10% -0,2 5 1,60% 6 2,00% 0,4AUCHAN 14 9,70% 18 10,20% 0,5 35 11,00% 36 12,20% 1,1INTERSPAR 14 9,70% 15 8,50% -1,2 6 1,90% 15 5,10% 3,2TESCO HIPERMARKET 18 12,40% 28 15,80% 3,4 24 7,60% 29 9,80% 2,2SPAR 14 9,70% 17 9,60% -0,1 9 2,80% 13 4,40% 1,6TESCO SZUPERMARKET 4 2,80% 2 1,10% -1,6 3 0,90% -0,9OTHERS RETAILERS 73 50,30% 81 45,80% -4,6 203 64,00% 151 51,00% -13

SCA JOHNSON&JOHNSONRETAILERS/PRODUCERS




TOTAL 900 100% 960 100% 2455 100% 2842 100%

METRO 13 1,40% 9 0,90% -0,5 32 1,30% 65 2,30% 1ALDI 28 3,10% 41 4,30% 1,2 31 1,30% 35 1,20%CBA CENT 1 0,10% 0,1 5 0,20% 2 0,10% -0,1LIDL 27 3,00% 3 0,30% -2,7 16 0,70% 4 0,10% -0,5PENNY 31 3,40% 25 2,60% -0,8 45 1,80% 54 1,90% 0,1CBA 1 0,10% 1 0,10% 14 0,60% 4 0,10% -0,4CBA PRÍMA 1 0,00% 6 0,20% 0,2REÁL 4 0,40% 4 0,40% 12 0,50% 13 0,50%COOP 6 0,70% 6 0,60% 9 0,40% 9 0,30%AUCHAN 10 1,10% 7 0,70% -0,4 202 8,20% 179 6,30% -1,9INTERSPAR 36 4,00% 31 3,20% -0,8 68 2,80% 79 2,80%TESCO HIPERMARKET 41 4,60% 27 2,80% -1,7 46 1,90% 77 2,70% 0,8SPAR 22 2,40% 36 3,80% 1,3 24 1,00% 37 1,30% 0,3TESCO SZUPERMARKET 7 0,80% 4 0,40% -0,4 9 0,40% -0,4OTHERS RETAILERS 674 74,90% 765 79,70% 4,8 1941 79,10% 2278 80,20% 1,1

PRIVATE LABEL OTHERS PRODUCERSRETAILERS/PRODUCERS


Share of Producers inside retailers in the Personal care & Beauty & Cosmetics category split by 2013 JAN - JUL VS 2012 JAN - JUL (PCS)






















2013 JAN - JUL VS 2012 JAN - JULMOST PROMOTED PRODUCT IN THE

CATEGORY

BY NB OF APPEARANCE(pcs)

BY NB. OF APPEARANCE WEIGHTED BY M2

MANUFACTURER BRAND PRODUCT PACK M2 NB. OF PROMO

BEIERSDORF NIVEA CLASSIC TUSFÜRDŐ 1 DB 250 ML 11447762 37

SCA LIBERO PELENKA,UP&GO MAXI+ 1 PACK 42 DB 11023916 22

HENKEL SCHAUMA SAMPON 1 DB 250 ML 10025030 45

SCA LIBERO PELENKA,UP&GO XL 1 PACK 38 DB 9935366 16

SCA LIBERO PELENKA,UP&GO XL+ 1 PACK 34 DB 9935366 16

MANUFACTURER BRAND PRODUCT PACK M2 NB. OF PROMO

UNILEVER BABA TUSFÜRDŐ 1 DB 400 ML 9389878 52

HENKEL FA TUSFÜRDŐ 1 DB 250 ML 8804612 46

HENKEL SCHAUMA SAMPON 1 DB 250 ML 10025030 45

UNILEVER BABA LANOLINOS SZAPPAN 1 DB 125 G 1838582 38

BEIERSDORF NIVEA CLASSIC TUSFÜRDŐ 1 DB 250 ML 11447762 37


Baba SHOWER GEL 400 ML

2012 AUGUSZTUS - 2013 JÚLIUS

SESONALITY

STRONGEST MONTHS:- 2012 SEPTEMBER- 2012 OCTOBER- 2013 JUNE

This SKU was promoted 128 times in the last 12 months, in 22 Retailers, 9 different distribution channels.

Price evolution in this periode:


Fa SHOWER GEL 250 ML


SESONALITY

STRONGEST MONTHS:- 2012 SEPTEMBER- 2012 OCTOBER- 2013 MAY




Schauma SASMPOO 250 ML


SESONALITY

STRONGEST MONTHS:- 2012 SEPTEMBER- 2012 NOVEMBER- 2013 MAY.




Nivea Classic SHOWER GEL 250 ML


SESONALITY

STRONGEST MONTHS:- 2012 AUGUST- 2013 MARS- 2013 MAY




Libero Up&Go Maxi+ DIAPERS 1PACK 42PCS


SESONALITY

STRONGEST MONTHS:- 2012 SEPTEMBER- 2013 MAY- 2013 JULY




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Hipercom cosmetics 2013.01 07 vs. 2012.01-07

Lifestyle

personal care

cosmetics

producers

producers

beauty amp

distribution

price evolution

nivea classic