Himc london 15 dec 2010

Digital changes everything– a social view on digital

Social changes everything

Iris11 months old

4 years old50% of the swe population is internet users @ age 4

We wake up to a new world... everyday

I don’t know better– but I might know different...

I N T RO

• 0 - this intro...• 1 - the journey towards 100%• 2 - social media campaigns - from a personal view• 3 - your campaigns - from your personal views

The Chapters

M Y R U L E

conversation, please

M Y CO M P A N Y

M Y M I SSIO N

Help businesses make money tomorrow

M Y OT H E R M I SSIO N

M Y W O R L D

M Y R E A L T A G L I N E

Those who say that it cannot be doneshould get out of the way of those who are doing it!

M Y I D E A

M Y A T T I TU D E

When I get sadI stop being sad and be

AWESOME instead

M Y F A M I L Y

I N T RO

Chapter 1the 100% human

FO U R T R E N D S , FO R R E A L

Four steps towards 100%• You are your identity• You are your network• You are internet• You don't care. Kind of.

1 . I D E N T I T Y

1 . I D E N T I T Y

1 . I D E N T I T Y

1 . I D E N T I T Y

1 . I D E N T I T Y

Bloggs, youtube, flickr, ”old sites” etc...

2 . N E T W O R K

the social graph...

2 . N E T W O R K

... it's people

2 . N E T W O R K

social knots

2 . N E T W O R K

and it always has been...

M A K E M E N T A L N OT E

content isn't king,conversation is

content is just the stuff we talk about

2 . N E T W O R K

2 . N E T W O R K

”We aren’t simply projecting identity, we’re creating it.”

Renny Gleeson @ TED

3 . Y O U A R E I N T E R N E T

Sharing is caring

3 . Y O U A R E I N T E R N E T

Creating identity...

3 . Y O U A R E I N T E R N E T

The volume...• 1 billion objects added every day (facebook)

• 2 billion ”likes”• 50% by phone• 32 hrs video / every minute (Youtube)

• and so on...

3 . Y O U A R E I N T E R N E T

01:44 am

3 . Y O U A R E I N T E R N E T

Transparens

3 . Y O U A R E I N T E R N E T

http://jardenberg.se/live

3 . Y O U A R E I N T E R N E T

Transparency vs. integrity

3 . Y O U A R E I N T E R N E T

Transparency vs. integrity

3 . Y O U A R E I N T E R N E T

”It's not information overloadit's filter failure”

Clay Shirky @ Here comes everybody

3 . Y O U A R E I N T E R N E T

3 . Y O U A R E I N T E R N E T

4 . Y O U D O N ' T C A R E

The geeks don't rule

4 . Y O U D O N ' T C A R E

”One machine”

6 billion ”HB”

4 . Y O U D O N ' T C A R E

Ubiqutuous

4 . Y O U D O N ' T C A R E

A new look at knowledge

4 . Y O U D O N ' T C A R E

It all comes together

4 . Y O U D O N ' T C A R E

It's a new way

4 . Y O U D O N ' T C A R E

and we really don't care

4 . Y O U D O N ' T C A R E

4 . Y O U D O N ' T C A R E

like electricity in the wall or water in the tap

FO U R T R E N D S , FO R R E A L

Four steps towards 100%• You are your identity• You are your network• You are internet• You don't care. Kind of.

N O W Y O U !

As an individual...• Shared vision?• Fun or fear / friend or foe• Transparency vs Integrity• The new persona?

• 5 min personal reflection• 10 min in group (3ppl/group)• Share top-2 insights (unique)• Discussion

Chapter 2what’s social media marketing?

(IMHO and in YNSHO)

T H E D E F I N I T IO N

BIG S O C I A L

BIG S O C I A L

BIG S O C I A L

S M A L L S O C I A L

S M A L L S O C I A L

S M A L L S O C I A L

S M A L L S O C I A L

S M A L L S O C I A L

BIG S O C I A L

N O W Y O U !

Chapter 3• Digital social campaigns

• How do they feel, on a personal level?• Your campaigns

• 5 min personal reflection• 10 min in group• Share top-2 insights (unique)• Discussion

Chapter [n]and now what?

O K , T H E F UTU R E

T H E F UTU R E I S N O W

N O E XC U S E . . .

It’s not a numbers game... [n]% is not a waste! if it enables two

people - previously unable to communicate to do so ...

You have a new market

Strive to incorporate online and social media channels

into all everyday operations

Avoid the big #FAILGo for the ”easy” #WIN

Be curious – get inspired!and just do it...

When I get sadI stop being sad

and beAWESOME instead

M A K E M E N T A L N OT E

http://jardenberg.se http://mindpark.se

@[email protected]

+46 735 187700

THE END

Chapter [n]attitude

T H E A T T I TU D E

Millions of misconceptions• About meatspace vs cyberspace• About ”learning” vs ”doing”• About young vs old• About that it might be to late?

• The second mouse gets the cheese - keep the faith;)

M I N D S E T

M I N D S E T

M I N D S E T

T H E V I SIO N

”Predicting the next 5,000 days of the web”

M A K E M E N T A L N OT E

Watch every movie on ted.com

T H E V I SIO N

”One machine”

T H E V I SIO N

1 HB (Human brain)• 1,5 billion PC• 3 billion cellphones• 30 million servers• 60 trillion links

T H E V I SIO N

6 billion ”HB”

T H E P RO B L E M

The only thing we know for sure about the

future is that we will be

wrong!

H I STO R Y

” I’m old enough to know a lot of things from life experience.

I know that newspapers is where you get your political news and how you look for a job. I know that music comes from stores. I know that complicated things like software and encyclopedia have to be created by professionals.

And in the last 15 years, I’ve had to unlearn every one of those things and a million other because they stopped being true.”

M A K E M E N T A L N OT E

Clay Shirky : ”Here comes everybody”

O K , T H E F UTU R E

T H E F UTU R E I S N O W

Chapter [n]Darwin & the two big ones

S P E E D

Darwins law

S P E E D O F C H A N G E

It is not the strongest of thespecies that survivenor the most intelligentbut the one most responsive tochange

A N D T H E M A G N I TU D E

300 services / day

T H E BIG T W O

Google: ”all the information”Facebook: ”all the people”

STU D Y

M A K E M E N T A L N OT E

psst. don't buy reports

M A K E M E N T A L N OT E

A N OT E

N O W Y O U !

As an individual...• Shared vision?• Fun or fear / friend or foe• Transparency vs Integrity• The new persona?

• 5 min personal reflection• 10 min in group• Share top-2 insights (unique)• Discussion

Chapter [n]six one-liners

1. It's not a lesson to be learned– it's a life to live

If you don’t enjoy it– don’t even try

Life is your classroom– have fun in it

2. Use technology– even for its own sake

It used to be”don’t”

Be curious – get inspired!

3. An industry too big to bend is bound to break

Big business don’t get Darwin

N OT E S TO M E DI A

Embrace change. It’s full of opportunities.

Strive to incorporate online and social media channels into all

everyday operations

4. Keep it simple. No, listen!I mean it

Keep it really simple

Strive to incorporate online and social media channels

into all everyday operations

KISSIt’s still true...

... and hard workIt’s often easier to complicate things ;)

5. Babysteps

Remember Iris

Avoid the big #FAILGo for the easy #WIN

The three chunks...• The web of relevance (google) (knowledge)• The web of relations (facebook) (conscience)• The web of realtime (twitter) (consciousness)

6. Mobile first

6 miljarder ”HB”

Where there is joy, curiosity, a sense of opportunity,

determination and smart people taking collaborative babysteps

– things will be good! #lifeisgood

I N T RO

• 0 - this intro...• 1 - Attitude• 2 - Darwin & the two big ones...• 3 - Four trends, for real• 4 - Six oneliners• 5 - and now?

The Chapters

N O W Y O U !

As a business...• Who’s in control - and how does it feel?• Biggest fear?• Favorite opportunity?• What must change?

• 5 min personal reflection• 10 min in group• Share top-2 insights (unique)• Discussion