Highlights of National Tourism Policy of India 2015

Presented By:-

Submitted to :-

Amity Institute of Travel and Tourism, Amity University, Kolkata

Take India from only being a spiritual hub to a

honeymooners’ paradise and everything that may

fall between these two destinations.

To promote India as a “Must Experience” and

“Must Revisit” destination.

To Increase India’s Share in World Tourist

Arrivals from the present 0.68% to 1% by 2020

and then up to 2% by 2025.

Policy will give something for everyone,

Spirituality, Leisure, Medical and Rural tourism,

Ayurveda and Heritage.

The Narendra Modi Government has come out with a

National Tourism Policy 2015 draft.

Many aspects of Modi’s vision like MAKE IN INDIA,

SWACHH BHARAT, SMART CITIES,

INTERNATIONAL YOGA DAY and SKILL

DEVELOPMENT are part of the draft policy.

The draft policy released, also lists:-

Beaches Rivers

Backwaters Wildlife

Cruise Adventure

Festival Shopping Destinations

Cinematic Tourism

Cruise Trails showing diversity of food

Emerging concepts like Heritage Walks

Wedding Destinations

Setting up of National Tourism Advisory Board

headed by Union Tourism Minister and State

Tourism Ministers as members.

Inter-ministerial Coordination committee headed by

Principal Secretary in PMO.

The bodies would help in addressing problems faced

by the state governments and stake holders who

offer services.

New Policy recommended setting up of full-fledged university to prepare skilled workforce for the hospitality sector.

The certification mechanism would be started that would provide an “India Specialist” certification.

This would help tourists to seek services in choosing from an array of products and packages.

Using 25 million strong NRI community in 189 countries to act as brand ambassadors.

Develop India as a “Must Experience” and “Must

Revisit” destination for global travellers.

Encourage Indians to explore their own nation

and realize the potential of tourism as a major

contributor to the economic growth, employment

generation and poverty allocation.

Enhance the share of international Tourist Arrivals

and revenue through sustained growth path.

Promote domestic tourism

Develop and promote in a responsible sustainable

manner, economically, socially, culturally and

environmentally.

Positioning India as a welcoming, safe and

sustainable destination for foreigners.

Enhance image of the brand “Incredible India”

Deliver world class service and get authentic

local experience.

Handhold state governments, union territories

and stakeholders in development and promotion

of tourism.

Increase India’s share in world tourist arrivals

from a mere 0.68% to 1% by the year 2020 and

then up to 2% by 2025.

Position tourism as priority on national political

and economic agenda.

Focus on benefits of tourism for local

communities.

Develop a safe, secure, clean, hygienic and

inviting environment for tourists

Focus on development and promotion of North-

East region and the state of Jammu & Kashmir.

Position India as a global brand and preferred

tourism destination in overseas market.

Focus on Domestic Tourism as a major driver of

tourism growth.

Increase number of Heritage Sites at UNESCO List

Certain percentage of ticketed revenue to be given

for monument preservation

Night Viewing at ASI Archaeological Monuments

Policy for Vintage Cars

Develop Special Tourism Zones

Provide free Wi-Fi connectivity at tourist centres in

India.

Extending Visa-on-arrival facility for more

countries as well as issuing electronic visas.

Tax incentives for stake holders especially during

off seasons.

Different mobile applications for various sectors

of tourism to provide information.

Extend the facility of e-ticketing to about 25

monuments in India apart from the Taj Mahal and

Humayun Tomb.

The ‘S’s used in previous policy i.e.

Swagat (Welcome); Soochna (Information);

Suvidha (Facilitation); Suraksha (Security);

Sahyog (Cooperation); Samrachana (Infrastructural

Development) and Safai (Cleanliness)

are important even today and the new policy looks

forward to give a serious thought to the causes of the

non-implementation of such schemes under the 2002

policy.