“We are living in a world in which disruptors come with
their core competencies and are disrupting existing
industries.
And they do it - by not being like the existing industry by
applying a core competency that grew up somewhere
else”
- Mohamed El-Erian
- Chief Economic Adviser, Allianz
“Millennials are different
- they have grown up expecting and empowered
to have a more self-directed life”
“They are looking for solutions not product”
- Mohamed El-Erian
- Chief Economic Adviser, Allianz
Marketing isn’t about branding,
it’s about the journey you provide the customer
Evaluate
Buy Consider
Advocate Experience
Bond
“The only way you get to stay 165 years old is to re-invent yourself”
Ed Gilligan
- President at American Express