HIGHER EDUCATION UNDER A MICROSCOPE Commission on Independent Colleges and Universities Communications and PR Workshop Pace University, New York City June 13, 2012 Bob Johnson Consulting. LLC 1
Higher Education Under the Microscope
Sep 13, 2014
What public relations and marketing issues will higher education have to content with in the immediate future? These slides illustrate current and impeding issues: ROI from 800+ schools in the U.S, tuition pricing issues, tuition discounting, online education and more.
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Bob Johnson Consulting. LLC 1
HIGHER EDUCATION UNDER A MICROSCOPE
Commission on Independent Colleges and Universities
Communications and PR WorkshopPace University, New York City
June 13, 2012
Bob Johnson Consulting. LLC 2
NOT EVERYONE WILL LOOK THE SAME…
Strong brands survive, maybe thrive…Weak brands struggle…
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Higher education for fewer people?http://tiny.cc/z98ifw
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Ready for this?… ROI for 1,248 Schoolshttp://buswk.co/LHXwPp
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Tuition discounts climbing… http://chronicle.com/article/Tuition-Discount-Rate-Hits/64881/
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Financial scrutiny… will the public notice?http://tiny.cc/739ifw
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All schools, public & private… 2011 to 2012
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At risk now for higher education… “value”http://en.wikipedia.org/wiki/Value_proposition
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How much will people pay?http://www.buffalonews.com/city/schools/article877332.ece
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Associate degrees… a new future?
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How “online” is the future?http://tiny.cc/sdajfw
LET’S TALK TOGETHER…Bob Johnson, Ph.D. (248.766.6425)[email protected]
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