high tuch project report

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CCHHAABBHHAADDIIYYAA NNIIKKUUNNJJ

Jatinbhai Sheth

Vivekanand College

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Declaration

I, the undersign CHABHADIYA NIKUNJ D.Student of

T.Y.B.B.A. here by declare the project work presented is my

own work and has been carried out under the supervision of

Prof.Jatin Sheth.

This work has not been previously submitted to any

other university for any examination.

Date:

Place: Rajkot Signature: -

CHABHADIYA NIKUNJ D.

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Acknowledgement

First of all, I express my gratitude to lecturer Prof. Jatin

Sheth for his great response and guidance. Then I am greatly

obliged to my principal. I would thank to the marketing

manager of HIGH-TECH RECLAIM Product Ltd., RAJKOT.

Date:

Place: Rajkot Signature:

CHABHADIYA NIKUNJ D.

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Preface

In the present world with lots of odds & with decreasing

importance of education & the decreasing loyalty towards

education. There is a need to revies the method of educated

employed one of the method is to accompany practical study

with the theoretical method. This would strengthen the

principles & concept of theoretical education & would become

world applicable.

In the present day the business would become a highly

complicated faculty which has to undergo staff competitior &

has to operated in such an environmental where there is no

look back formula to sucess. Thus “Saurashtra University” has

been running a business management faculty under the degree

of B.B.A. to keep the student interested in it which has practical

study under the subject, “Practical Training”.

This practical study is useful to determine the

parameters between the theoretical study and the actual

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situaltion. It is useful to increase the knowledge and teh

foreshight of the student and they provide them actually step

into the dynamic. Ever‟changing, world of business.

I have taken opportuniy to undergo practical training

during the year 2015-2016 in “HIGH-TECHRECLAIM” I have

done my research in RAJKOT city.

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Index

Sr. NO. Topic

1 General Information

2 Marketing Yesterday & Today

3 Societal Marketing Concept

4 Marketing Mix

5 Product Range

6 New Product Development

7 Marketing Strategy

8 Research Study

9 My Observation

10 SWOT Analysis

11 Future Plan

12 Conclusion

13 Bibiliography

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Content

1. HIGH-TECH RECLAIM At Glance

2. Origin

3. Growth & Development

4. Technology

5. Research & Development

6. After Market Support

7. Present Status

8. Mission of the Company

9. Market Strategy

10. Organization Structure.

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Project At Glance BASIC INFORMATION OF COMPANY

Name of the firm :- HIGH-TECH RECLAIM .

Year of establishment :- 1992

Location of firm :- Opp-Motel The village.

Kalavad Road,At.Haripar (pal).

Dist-Rajkot,360005

Regd.Office :- opp. Imperil Heights,150 ring

road,Rajkot - 360005

Branch Office :- “Delhi, Kolkata,

Web Site :-www.HIGH-TECH RECLAIM .com

Form of Organization :- private limited company

Phone N0 : +91 2812331200

Fax No. : +91 2812331200

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Factory :- +91 2812783343

Web Site :-www.HIGH-TECH RECLAIM .com

Form of Organization :-private limited company

Size of the unit :- Large scale unit

Bankers :- State Bank of India

:- State Bank of Saurastra,

:- HDFC Bank

Product :-Reclaim.Rubber,Butyl

Reclaim,Rubber Natural

Reclaim rubber

Day off :-Sunday

M.D.

1. Mr. Bhaveshbhai pa C.M. & M.D.

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Origin

“HIGH-TECH RECLAIM Product” was established in

2001. The company offers you India‟s most reliable Rubber

Tyre with world class technology from the world‟s leading

Rubber manufacturing companies of Italy.

“HIGH-TECH RECLAIM Product Ltd. Was set up in

2001 with the initial investment of 3 crore rupees and since

then the company is manufacturing 100% Indigenous

Rubber Tyre”.

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Growth & Devlopment

HIGH-TECH RECLAIM Product started its operatin in

India in 2001as a Private firm for the trading of imported

Rubber Tyre. Then after the comapny has think over the 100%

Indigenous sanitary ware scale & ultimately it started its

operation in India in 2002.

When we take about the products and development is

that HIGH-TECH RECLAIM is the leader in India. It has

various kinds of Tyre and was first to introduce Concept

series in RAJKOT.

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Technology

HIGH-TECH RECLAIM lists among the top 5 Rubber

manufactures, with over 18000 customers. We offers one of the

widest range of Rubber Tyre.

HIGH-TECH RECLAIM are very exited about the launch

of our brand new 120k technology. This is a technological

break through for Rubber manufactures.. Noise filters and

one of the semiconductor industries in recent time.

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Research & Development

When we talk about the research of HIGH-TECH

RECLAIM product, company has its own department which

works for hours & hours & tries to develop a high accuracy

with capacity along with low prices and ultimately company

has recently launched Concept Series displayed scale which is

included of all features i.e. high accuracy, with high capacity at

low price.

Dedicated the service of the Indian Industry and

customers, our research & development is designing

innovating and attempting breakthrough in the Rubber

Tyre.

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After Market Support

A term of professionals specially assigned to provide

product and technical support to our customers through

India‟s most advanced & fully computerized customers

support center at RAJKOT.

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Present Status

HIGH-TECH RECLAIM Products is committed to long

term growth, has now reached a stage where it can forge a

head on the strong foundation it has built. Strong foundation

in terms of man power, infrastructure, sales and distribution

channels, dealer network, systems integration, all India retail

and service presence to deliver absolute customer satisfaction.

The company has charted its growth deliberately beginning

with infrastructure development and consolidation in the

second phase and has now entered market penetration and

targets to be among the tops in each product segment by year

2005.

B

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Mission Of The Company

In fiercely competitive industry, consumer durable

markets company mission is to make a difference in the

lifestyle and introduce new dimension to enjoyment offer new

age technology and digital concepts working hand with

domestic industry to produce and sell excellence and come

close to the Indian customer through committed service.

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Market Strategy

The company has drawn up two prolonged marketing

strategy to achieve this. Introducing new Concept Series

through importance channels support these with focused

promotions.

“Once the market achieves optimum size, take up the

products for local manufacture”.

To support the popular products which are currently

manufactured and marketed in India, including the mega

range, with high powered promotions and judicious media

mix.

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Organization Structure

Organization structure is the diagrammatic

representation of authority responsibility relationship.

GCMMF have flatten organization structure because it

facilities effective co-ordination and communication.

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Pillars of management:

† Leadership

† Customer focus

† Quality

† People involvement

Values of change management:

† S- Self discipline

† P- Patience

† O- Openness

† R- Respect

† T- Trust

GCMMF has established HOSHIN KANRI. It helped to

ensure that all employees are aware of short, medium and long

term plans and it involves all their employees.

The TQM movement is evident in the AMUL quality

circle. They have trained their employees with a shaper

business perspective which takes into account the complexities

of changing market dynamics.

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To make them ore competitive in the FMCG

environment they initiated:

† Performance audit programmers

† Invited expert consultancy group to support

competency building for GCMMF.

This help to define each positions roles and

responsibilities better along with the required knowledge,

skills and attitudes.

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ORGANISATION CHART

Market Development

In charge

& team

Field Assistant

Sales division

Sales

executive

Sales man

M.D

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Marketing Yesterday & Today

Marketing is the process of planning and executing the

conception, pricing, promotion and distribution of ideas, goods

and services to create exchange that satisfy individual and

organization goal.

Traditional, much importance was given to product

rather than needs and wants of consumers. Marketing manager

go on design their product without giving through to he needs

and wants of consumer. They were trying to sell their product

at any cost. Consumers were bombarded with advertisement;

in all calls, telephone calls, etc.

The aim was to earn profit through high sales volume.

Moreover, marketing was considered as buying and selling the

product.

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But now, time has changed, Marketing is considered to

be much more; the focused is given to the needs and wants to

consumers. Products are designed according to the

specification of consumers. Consumer‟s satisfaction is given

much importance. The aim to earn profit through customer

satisfaction. Moreover, marketing function has also widened.

Marketing includes back warding and forwarding

development, marketing research, advertising, and many

more. In forwarding functioning it includes post truncation

research, after sales service, disposal of the product, <*> use of

the product, etc. Nowadays ways of advertising is also

changing. Traditional mostly used media was television. Now

people started using internet as media of advertising. More

and more number of people is turning to development to

website and net advertising.

Recently new P is introducing in marketing. First there

were 5 P‟s. Now there are 8 P‟s. Last year New P adds is

product portfolio management. Nowadays more importance is

also given to marketing research also knows the latent needs of

consumers.

Thus, Marketing yesterday and today is totaling

different. One has to adapt the change to survive in this

market.

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Societal Marketing Concept

Social marketing concept may be defined as,

“The task of achieving organizational goals is to

identifying the needs and wants of consumers and satisfying

the needs and wants by delivering the desired goods and

service more efficiently and effectively than competitors in a

way the preserve or enhance society well being”

The GCMFF are contributing in their own way to various

desirous social changes. They took steps like:

Training module of artificial insemination service.

Establishment of cattle feed making.

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Marketing Mix

Marketing mix is the various marketing tools that

marketer use to sell its products. There are 4 P‟s of marketing

Mix.

4. Product‟s of Marketing

And services marketing mix

A list of the relevant market forces and the element of the

marketing mix would be helpful in analyzing marketing

problems. The main aim of all marketing activities is

“profitability”. The marketing manger should therefore devise

such a marketing mix that will give the optimum profit for the

product he has to market.

By blending this marketer make a proper plan of action

to push its products in the market.

Definition:

Product Price Promotion Place

people Process Physical

element

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According to Phillp Kotler, “Marketing Mix is the set of

marketing tools that the firm uses to pursue its marketing

objectives in the target market”.

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Element/Tools Of Marketing Mix

The most basic marketing mix tool is product the firm

tangible offer to the market, which includes the product

quality, design, features, branding, and packing. As part of it‟s

product offering, providing after sales services, such support

services can provide a competitive advantage in the globally

competitive market place.

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Product Mix includes following things:

Product Variety

Quality

Brand name

Service

Design

Packaging

Warranties

Feature

Sizes

Capacity

Returns

Readability.

HIGH-TECH RECLAIM has good product mix. It has

long variety of product, with different readability and size of

good quality of product which is given next. As far are service

is concern, company has given that responsibility to the dealer

to give the best quality service.

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Product Range

According to PHILIP KOTLER

A Product is anything that can be offered to a market for

attention, acquisition, use of consumption that might satisfy a

want or a need. It includes physical objects, services, persons,

places, organization and ideas.

According to EDLERSON

Product is a bundle of utilities consisting of various

product features and accompanying services.

There are 5 levels of the product which marketer must

take in consideration.

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Levels of The Product

Potential

Argument

Expected

Generic

Core Benefit

Product

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Product mix and length

„Product mix is the set of all product line and items that a

particular seller offers for sale to the buyer.‟

„Product line is a group of products that are closely

related because they function in a similar manner, are sold to

the same customer groups, are marketed though same types of

outlets of fall within a given price range‟.

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New Product Development

The typical new product development process followed

by HIGH-TECH RECLAIM is as follows:

The following stages are involved in NPD process.

1 IDEA GENERATION:

New Products are born from ideas. Before searching

ideas, top management should define the products and

markets and should also state the objectives for NPD.

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BRAND NAMES OF THE TYRE

OF

HIGH TECH TYRE PVT.LTD.

1. HIGH 1 - G

It is one of the oldest brand of the company which was

introduced in 1999. It is crisp, sweet and has got unique taste. It is a brand

leader especially in west and north zone which are strong RUBBER market.

There are lot of limitations of this products, lot of consumption is through

children.

2. ZING Roll

Zing Rolls are available in delicious round shaped, tyre. Very

light, very crisply, plain or with tappings and never sold loose.

3. LESE Jack

Lese Jack of High tech product Pvt.ltd. is about 24 years old

product. It is andin perfomance.

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Sources of new product ideas:

Customers:

Loyal customers often recognize the need for

improvement in the product before companies can do.

Companies can identify customers need through complaint

letters, forced group discussion, etc. and can made changes

accordingly.

Scientists, Employees, Engineers:

Company must develop a culture so that employees are

encouraged to give new ideas. They should also develop an

incentive scheme for those who give best ideas.

Competitors:

Company can purchase the competitors product to see

the functioning and accordingly they can develop new

product.

Other Sources:

Pattern attorneys, university, advertising, agencies,

marketing research firms, university, business publication and

so on.

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2. IDEA GENERATION TECHNIQUE

Attribute Listing:

It is listing an existing products attributes and then

modifying each attributes in the search for an improved

product.

Forced Relationship:

In this several objects are considered in relation to one

another to create a new product.

Morphological Analysis:

It is identifying the structural dimensions of a problem

and examining the relationships among them.

Need and Problem Identification:

Here customer‟s needs and problems are identified.

Brainstorming:

It is a group activity to stimulate the flow of ideas by

discussing a specified problem. Here rule is-

“We want as many ideas as possible and remember no

evaluation”.

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3. IDEA SCREENING:

In this stage new ideas are evaluated to determining the

promising ones. The purpose of ideas screening is to drop poor

ideas as early as possible because product development cost

rises substantially at each successive stage.

The committee should avoid two types of errors:

Drop error: It occurs when committee drop an idea which

is good.

Go error: It occurs when committee go with an idea which is

poor.

Most of the company uses product idea rating device

while screening the idea price performance, quality, customer

satisfaction, matches with company resources, strategies,

objectives, etc. Then idea is matched with this certain criteria

and if it does not match then idea is dropped.

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4. CONCEPT DEVELOPMENT AND TESTING:

Philip Kotler says,

„Attractive ideas must be refined into testable product

concepts.‟

Consumers do not buy product ideas but product

concept.

Product Idea : A possible product that the company

might offer to the market.

Product Concept : An elaborated version of ideas

expressed in consumer meaningful

terms.

Product Image : A particular picture in the minds of

customer.

Concept Development:

A product idea can be turned into a several product

concept.

Concept Positioning:

Each concept is required to be positioned so that it helps

to understand the product competition in relation to cost, time

preparation, quality, etc. These comparisons can be used to

communicate the product concept to the market.

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HIGH-TECH RECLAIM

EXPENSIVE

Precision Platform Scales Bizerba scale

Counting Scale HIGH-TECHRECLAIM‟s

INEXPENSIVE

HIGH PRICE

Suman , Option, And Precious, Satorious

HIGH-TECHRECLAIM Others

LOW PRICE

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The major competitors of HIGH-TECH RECLAIM are:

Deco

Rajmoti

AND

Others

HIGH-TECH RECLAIM are positioned against them as

“SCALE OF HIGH QUALITY AT REASONABLE PRICE”

Concept Testing:

Concept testing calls for testing this concept with an

appropriate group of target consumers. The concept may be

presented symbolically or physically. Consumers are presented

with an elaborated version of each concept and they are asked

to react to each concept.

If company have undertake proper concept development

and concept testing then it can avoid any problem that arises in

the market place later on in the initially stage only.

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5. MARKETING STRATEGY DEVELOPMENT:

The new product manager will have to develop a

preliminary marketing strategy statement for introducing this

product into the market. This strategy will be refined in the

subsequent stages.

This marketing strategy plan consists of 3 parts.

First part describes:

Target market, structure, behavior, sales, market share,

profit goals sought in the first few years.

Second part describes:

Product‟s planned price, distribution strategy and the

marketing budget for the first year.

The HIGH-TECH RECLAIM will be offered with lower

price .

Third part describes:

Long run sales and profit goals and marketing mix

strategy over time.

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6. BUSINESS ANALISYS:

Once the product concept and marketing strategy are

developing management evaluate the business attractiveness

of the proposal. Management evaluates the sales, cost and

profit to determine whether they satisfy the company‟s

objectives. If they do them the proposal move into next stage.

Estimating Total Sales:

Management needs to estimate whether sales will be high

enough to yield a satisfactory profit.

Total Sales = First time scale + Replacement sales + Repeat

Sales.

Sales estimation depends on whether a product is one

time purchased infrequently purchased or frequently

purchased produced.

Scale is one time purchased product. Here number of first

buyer initially less and then decrease as few buyers are left.

Repeat sales will soon occur provided that it satisfies some

buyers. The repeat sales curve eventually falls and become

steady because by this time, the product is longer a new

product”.

Estimating First time scale:

The first task is to estimate the first time sales of a new

product in each period.

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Estimating Replacement Sales:

To estimate replacement sales, management has to

research the product survival age distribution. The low end of

distribution indicates when the first replacement sales will take

place. Since, replacement sales are difficult to measure before

actual launch, most of company base their actual decision

solely on their estimate of first time sales.

Estimating Repeat Sale:

For a frequently purchased product one has to estimate

the repeat sales. A high rate of repeat purchase indicates that

the consumers are satisfied with the product.

Estimating Costs & Profits:

After sales forecasting management have to estimate the

costs and profits of this venture. The costs are estimate by the R

& D, manufacturing department, marketing and finance

department together.

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7. PRODUCT DEVELOPMENT:

I the product pass, the business test, it moves to R&D to

be developed into a physical product. Up to now it exist in the

form of word description, a drawing, or a prototype. At the

stage the company will determine whether the product idea

can be translated into a technically and commercially feasible

product.

The R&D department will develop one or more

prototype. The company hopes to find a prototype that

satisfies customer requirement; it performs safely and can be

produced with the budgeted manufacturing costs.

Developing and manufacturing a successful prototype

can take days, months or even years. Lab scientists must not

only design the products required functional characteristics bu

t also they should know how to communicate its aspects.

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At this stage various decisions like:

Product Engineering

Branding

Packaging

Patenting

Formulating the communication programmes, etc.

When prototype is ready they go through functional and

consumer test.

Functional tests are conducted under laboratory and field

condition to make sure that the product performs safely and

effectively.

Consumer testing can take variety of forms from brining

consumers into a laboratory to giving them samples to use in

their business.

Consumers are given prototype to taste and their

suggestions are taken to make further changes in the product

and to improve their product. In short, HIGH-TECH

RECLAIM undergone consumer test.

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The final prototype of HIGH-TECH RECLAIM scale was

available at 33% of a retail price of other scales of company

toppings.

8. TEST MARKETING:

After management is satisfied with the products

functional performance, the product is ready to be dressed up

with a brand name, packaging, and preliminary marketing

programmes.

The purpose of market testing is to learn how consumer

and dealers react to handling, using and repurchasing the

actual product and how large the market is?

The amount of test marketing is influenced by investment

cost, risk factors, time pressure and research cost, so, not all the

companies choose the route of market testing.

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TECHNIQUES OF TEST MARKETING

CONSUMER GOODS INDUSTRIAL GOODS

1. Sales wave research 1. Product use test

2. Simulated test marketing 2. Trade show

3. Controlled test marketing 3. Distributors & dealers

display

4. Test Marketing 4. Controlled test

marketing

HIGH-TECH RECLAIM scale is a consumer good.

Technique used by HIGH-TECH RECLAIM for test marketing

is Test Market. It is a technique where company usually selects

few representative cities in which the company sales force will

try to sell the product with full exposure of advertising,

promotion campaign, etc.

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HIGH-TECH RECLAIM selected cities like RAJKOT,

Ahemdabad, Surat, Baroda, etc. for test marketing with a

discount of rupees.

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This method gives several benefits like:

More reliable forecast of future sales.

Company may deliver fault that escaped in product

development stage.

Limitation of this method:

There is difficulty in converting National media plans

into local equivalent.

There is problem of obtaining a set of market that

reasonably represents the country as a whole.

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9. COMMERCIALISATION:

Market testing gives idea to management whether to

launch the product or not. If company goes for product launch

it calls for high investment because to launch a new product

into the national market requires heavy spending on

advertisement and promotion in the first year.

Commercialization involves the following aspects:

When (Timings):

In launching a new product company has to think

whether it is a right time to launch the new product. The

company faces 3 choices

First entry

Parallel entry

Late entry

HIGH-TECH RECLAIM scale was launched on July 2002

to grab the expanding market of scale range.

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Where:

The company must decide whether too launch the

product in single locality, region, national market or the

international market. Financial sound company may launch

their product into full national market. While small company

first select one cities and slowly they into other cities and they

distribute in whole nation.

HIGH-TECH RECLAIM scale was initially launched in

Surat, Ahmedabad, and Baroda and then they enter other cities

and now it is available in the whole nation.

To Whom:

The company must target its distribution and promotion

to the best prospect groups. Companies‟ best prospect group is

one:

Who are early adopters?

Who are heavy users?

Who would be opinion leaders?

Who could be reached at a low cost?

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HIGH-TECH RECLAIM scale target market is low

budget customer, ruff users, etc.

How:

The company must develop action plan for introducing

the new product into the markets.

HIGH-TECH RECLAIM scale was launched at a

discount of 15% initially and now no discount is given to

customers.

Thus, the entire process of new product development

was completed in around 1 or 1.5 year.

Adopters of HIGH-TECH RECLAIM scale are in the trial

and adoption stage.

Main factors which affect the adoption of HIGH-TECH

RECLAIM scale are:

Beliefs of customers

Traditional habits

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Marketing Strategy

The product life cycle is an important concept that

provides insight into a product‟s competitive dynamic.

Product life cycle is an attempt to recognize the distinct

stages in the sales history of the product. By identifying the

stage of product life cycle company can formulate better

marketing plans and strategies.

Most of the product life cycle portrays typical bellshaped

curve or S-shaped product life cycle, which is as follows:

Marketing Strategy

0

5

10

15

20

25

30

Introduction Maturity

Time

Sales & pro

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There are other forms of product life cycle also. They are:

Cycle-Recycle pattern

Scalloped pattern

Style pattern

Fashion pattern

Fad pattern

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STAGE OF PRODUCT LIFE CYCLE

The different stages of product life cycle are:

1. Introduction Stage:

This stage starts when the product is newly launched. In

this stage profit are negative or low. Main objective of the

markets is to create product awareness. So, promotional

expenditure are at their highest ratio to sales.

2, Marketing Strategies:

Considering price and promotion marketing can pursue

one of the strategies in the introduction stage:

PROMOTION

HIGH LOW

Rapid skimming strategy Slow skimming strategy

Rapid penetration strategy Slow penetration strategy

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HIGH-TECHRECLAIM‟s LCD scale which is under their

SNOWCAP‟s frozen scale division is in the introduction stage.

As far as its marketing strategies are concerned it is as follows:

Price: It is priced very reasonably i.e. 33% of a retail price

of other scale of company.

Distribution: It is distributed through their distribution

Gold chain. They are given free training, advertising

allowance; they were given 10 t0 15% of margin.

Quality: It is placed as high quality product.

Promotion: They spend heavily on promotion to

compete with scale company‟s like Sansui, Atoc, AND,

etc.

In short, as far as marketing strategies in introduction

stage is concerned HIGH-TECH RECLAIM follows Rapid

Penetration Strategy.

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2. GROWTH STAGE:

This stage is marked by rapid climb in the sales. Prices

remain where they are or fall, promotional expenditure is

maintain or raised, sales increases, profit also increases.

Marketing Strategies:

The company uses several strategies to sustain market

growth as long as possible. The company uses strategies like:

Add new features to the product

Enter new segment

Improve product quality

Lower the price of the product, etc.

In this stage company spends heavily on product

improvement, promotion and distribution but they forgo

current profit in the hope of making it in the future.

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HIGH-TECH RECLAIM most of the product series are in

growth stage like Gold, Silver, Diamond, Industrial, retailer etc.

To sustain their market growth HIGH-TECH

RECLAIM is:

Adding new features to their product.

Developing new varieties of existing product

Trying to enter new market segment by

introducing new product.

3. MATURITY STAGE:

At this stage the product rate or growth will down. This

stage lasts longer than the previous stages. Maturity stage can

be divided into 3 phase:

Growth Maturity

Stable Maturity

Decaying Maturity

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In this stage company feels they can do very little. But

marketers can consider strategies of:

Marketing modification strategies:

The company should try to expand their market either by

increasing the number brand users or by increasing usage

rater per users.

Product modification:

They can also increase their sales either by improving the

quality, features or style.

Marketing mix modification:

They can also stimulate sales by modify prices,

distribution, advertising, sales promotion, services,

personal selling strategies.

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HIGH-TECHRECLAIM‟s scale of Gold series is in the

maturity stage. To increase the sale they are:

Trying to enter new segment by introducing with

high accuracy and high capacity.

Trying to increase more usage per occasion by

advertisement.

Introducing sale promotion scheme like gifts,

discount, contest, etc.

Improve their quality of product.

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4. DECLINE STAGE:

In this stage sales of the product decline. Due to fall in

sales production decreases, price cuts and profit erosion. Some

firms withdraw from the market, while some withdraw from

the smaller segment.


Identifying weak product

Determining the marketing strategies

Drop decision

No products of HIGH-TECH RECLAIM are in the

decline stage.

Competitors:

1. Vrajraj rubtech ind.LLP.

2. Revlon Rubber PVT. LTD.

3. Panjab Rubber.

4. Balaji Rubber PVT.LTD.

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Research Study

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INDEX

NO PARTICULAR

1 STATEMENT OBJECTIVE

2 MARKET SEGMENTATION

3 RESEARCH METODOLOGY

4 RESEARCH PROCEDURE

5 OBJECTIVE OF STUDY

6 SAMPLING PROCEDURE

7 SOURCE OF DATA

8 SCOPE OF THE STUDY

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S T A T E M E N T O B J E C T I V E

My statement objective is that, to know the comparative analysis of tiles

users of Rajkot, tiles user regarding awareness. Therefore, I find out the reason

from the tiles user, that why they are not use Floor Tiles and what types of

problems are affected in non awareness about the Floor Tiles.

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M A R K E T S E G M E N T A T I O N

Market is divided in to various segments related to different environments

like demographic, geographical, psychological, etc. My market segmentation is

a psychological segmentation. My area is only Rajkot city. Samples of my

research are peoples of following blocks:

Education with awareness

Age structure

Mentality

Personality

Life style

User status

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R E S E A R C H M E T H O D O L O G Y

RESEARCH: -

It is the process of gathering, recording and analyzing of critical and relevant

facts about any problem in any branch of human activity. It is scientific

investigation of a problem.

MARKET RESEARCH: -

It is systematic and intelligent investigation of the “Who, What, Where,

When, Why and How of actual and potential buyer.

MARKETING RESEARCH: -

Marketing research is the systematic process of Collecting, Tabulating and

Storing all the information relates to marketing process.

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M E T H O D O L O G Y

1) SAMPLING UNIT:-

The target population was divided in to two segments i.e. tiles user and

dealers. Things like needs, its fulfillment and suggestions of all segments were

collected for making this research success.

A) SAMPLE SIZE

How many people should be surveyed?

About 100 from different segment i.e. tiles user and dealers

were taken as a sample size. As we know that large sample gives

more reliable data, but here because the population was divided in

two segments such thing was made possible.

B) SAMPLING PROCEDURE

How should the respondents be chosen?

During my training days, we have divided the total time of

training as per the requirement. It means in any concern segment. It

population is high the more time was research for it.

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C) PROBALITIY SAMPLE

SIMPLE RANDOM SAMPLE

Every units of the population has an equal chance of

selection.

STRATIFIED RANDOM SAMPLE

The population is divided into mutually exclusive group.

(Such as age groups), and random sample are drawn form group.

CLUSTER (AREA) SAMPLE

The Population is divided into mutually exclusive group.

(Such as city blocks), and the researches are draws a sample of the

groups to interview.

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D) NON-PROBABILITY SAMPLE

CONVENIENCE SAMPLE

Tab researcher selects the most accessible population

members.

JUDGEMENT SAMPLE

The researchers select population members who are good

prospects for accurate information.

QUOTA SAMPLE

The researcher finds and interviews a prescribed numbers of

each of several categories.

The research on the topic called “Comparative Analysis of

Floor Tiles in Rajkot” is done by using random sample & under the

head of simple random sampling.

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R E S E A R C H P R O C E D U R E

DEFINING THE PROBLEM AND RESEARCH

OBJECTIVES

DEVELOPING THE RESEARCH PLAN

COLLECTING THE INFORMATION

ANALYSING THE INFORMATION

PRESENTING THE FINDINGS

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O B J E C T I V E O F S T U D Y

When any students are preparing the project report so it’s behind the particular reason. When any students are studying

in graduate level or postgraduate level, so it’s main objective is getting knowledge in theoretical and practical particular

in BBA & MBA. Project report is very useful for getting practical knowledge. The company gives practical knowledge.

Theoretical knowledge is not necessary and also everywhere practical knowledge is not necessary, but according to me

practical knowledge is giving knowledge of present time and future time; this is more useful for making good career.

MY MAIN OBJECTIVES ARE AS FOLLOWS::-

1) To make aware about the Floor tiles.

2) To know the people`s view point about company.

3) To know the requirements of today generation

4) To know the progress of the company.

5) To know about features of the Floor tiles.

6) To know about the opinions of the people about the company’s

after sales service

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D E F I N I T I O N

POPULATION

“The term Population is applies to any finite or infinite collection

of individuals”. It is also known as the universe.

SAMPLE

It is a part of population or a subject from a set of units, which is

provided by some processes or others, usually by selection with the

objective of investigation the characteristics of properties of the parent

population.

SAMPLING UNIT

“Any individual unit which is aggregate or regarding for the

purpose of deciding sample is known as sampling units” Subject of

population as sampling units.

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S A M P L I N G P R O C E D U R E

THE SAMPLING UNIT

The target population was divided in to two segments i.e, tiles user

and dealers. Things like needs, its fulfillment and suggestions of all

segments were collected for making this research success.

SAMPLING SIZE

The sample size of research is 65 peoples including tiles user, general customer etc.

SAMPLING PROCEDURE

I have selected the random sampling method for my survey. Under

it I have gone for convenience sampling. Here I have selected the most

accessible population members from which to obtain information.

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S O U R C E S O F D A T A

1) PRIMARY DATA

Primary data is original data. Researcher itself for research

purpose collects it only.

SOURCES OF PRIMARY DATA

Consumer, Wholesalers,

Agents, Dealers, Stockiest,

Salesman, Investors, Employees,

General public etc

HOW TO COLLECT PRIMARY DATA

SURVY- Mail, Telephone, Personal approach.

PANNEL RESEARCH

OBSERVATION, (Personal observation, Observation by camera)

EXPERIMENTAL RESEARCH

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2) SECONDARY DATA

“Secondary data made data. This data collected by someone

else before”.

SOURCES OF SECONDARY DATA

oo Published survey of market.

oo General research reports.

oo Media reports like Newspapers, Magazine, and Internet etc.

oo Universities, Marketing research, Agencies, Advertising

Agencies.

oo Internal records like annual record, Salesman report, Customer

Complains etc.

The primary data used for my study are questionnaire-containing

questions regarding customers’ point of view about Floor Tiles. I

interviewed the general public to know the awareness towards Floor

Tiles.

I have also use the secondary data for getting the knowledge of

tiles industry & company for that I go through co.’s literature & no. of

website on the internet.

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S C O P E O F T H E S T U D Y

The research is limited to Rajkot city.

The time allotted for preparing the report is 30 days.

The objective is to know the quality aspects of tiles and

find out the reason about the not awareness of Floor Tiles

in Rajkot.

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My Observation

HIGH-TECH RECLAIM Product Ltd. is a unique unit in

itself. Through establishment of ABC Public Ltd. movement is

started which led to standard of living.

I feel glad that I have been the part of it for few days.

The unit is well equipped with latest technology and

modern machines and equipment.

Self discipline is followed by employees.

As it is weighing industry accuracy plays a very

important role because it affects the quantity of product.

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DATA ANALYSIS AND INTERPRETATION

1. At what intervals do you visit at HIGH TECH PVT.LTD?

1st visit 10% Once in a year 12%

Once in a month 68% Only at time of sale 10%

ANALYSIS:

INTERPRETATION:

From above graph, we can conclude that there are 10% consumers visiting first

time, 68% consumers visiting once in a month, 12% consumers visiting once in

a year and 10% consumers visiting only at time of sales.

10%

68%

12%

10%

TIME INTERVALS

1st VISIT

ONCE IN A MONTH

ONCE IN A YEAR

ONLY AT TIME OF SALE

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2. How did you get awareness about HIGH TECH PVT.LTD?

Friends & Relatives 51% Word of mouth 9%

Newspaper 15% Social networking 12%

Hoardings 13%

ANALYSIS:

INTERPRETATION:

From above graph, we can conclude that there are 51% consumers who are

awared from their friends and relatives, 15% consumers are awared by

newspaper, 13% from hoardings, 9% from word of mouth and 12% from social

networking sites.

51%

15%

13%

9%

12%

AWARENESS ABOUT HIGH TECH PVT.LTD

FRIENDS AND RELATIVES

NEWSPAPER

HOARDINGS

WORD OF MOUTH

SOCIAL NETWORKING

SITES

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3. Through which media do you get awareness generally about end of

season sale of HIGH TECH PVT.LTD?

Newspaper 20% Direct mailer 2%

SMS 26% Hoardings 17%

E-mail 11% Friends & Relatives 24%

ANALYSIS:

INTERPRETATION:

From above graph, we can conclude that there are 20% consumers who got

awareness from newspaper,26% consumers from SMS, 11% from E-mail, 1%

from direct mailer, 17% from Hoardings and 24% from friends and relatives

20%

26%

11%

1%

17%

24%

AWARENESS ABOUT END OF SEASON SALE

NEWSPAPER

SMS

E-MAIL

DIRECT MAILER

HOARDINGS

FRIENDS AND RELATIVES

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4. What have make you to visit HIGH TECH PVT.LTD again?

Variety of garments 47% Good quality 33%

Customer service 6% Delightful Ambience 3%

Attractive price 11%

ANALYSIS:

INTERPRETATION:

From above graph, we can conclude that there are 47% consumers of variety of

garments, 6% customer service, 11% attractive price, 33% good quality and 3%

delightful ambience.

47%

6%

11%

33%

3%

VISIT REPEATEDLY

VARIETY OF GARMENTS

CUSTOMER SERVICE

ATTRACTIVE PRICE

GOOD QUALITY

DELIGHTFUL AMBIENCE

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5. Give your views about current offers and discount.

Ok 10% Excellent 24%

Good 64% Not enough 2%

ANALYSIS:

INTERPRETATION:

From above graph, we can conclude that, there are 10% consumers who feel

O.K., 64% consumers feel good, 24% feel excellent and 2% felt not enough

current offers and discounts.

10%

64%

24%

2%

OFFERS AND DISCOUNTS

OK

GOOD

EXCELLENT

NOT ENOUGH

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6. Do you have membership card?

Yes 80% No 20%

ANALYSIS:

INTERPRETATION:

From above graph, we can conclude that, there are 80% consumers having

membership card and 20% consumers does not have membership card.

80%

20%

MEMBERSHIP CARD

YES

NO

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7. If yes, which benefits you like the most?

Discounts 47% Special offers for me 16%

Offer massages 22% Multiple partners in

payback green card

15%

ANALYSIS:

INTERPRETATION:

From above graph, we can conclude that 47% consumers are benefited from

discounts, 22% consumers are benefited from offer messages, 16% consumers

are benefited from special offers for me and 15% consumers are benefited from

multiple partners in pay back green card

47%

22%

16%

15%

BENEFITS OFMEMBERSHIP CARD

DISCOUNTS

OFFER MESSAGES

SPECIAL OFFERS FOR ME

MULTIPLE PARTNERS IN

PAYBACK GREEN CARD

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8. How was your shopping experience?

INTERPRETATION:

From the above graph, we can conclude that, 16% consumers say that it is

excellent, 60% consumers say it is good, 18% consumers say that it is better and

6% consumers say it is average.

16%

60%

18%

6%

SHOPPING EXPERIENCE

EXCELLENT

GOOD

BETTER

AVERAGE

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Question: 9 Do you feel workload every time?

No. Particular Frequency Percentage

1. Yes 0 0%

2. Sometimes 100 100%

3. Never 0 0%

Total 100 100%

Interpretation:

From the above research it can be said that the out of 100

employees entire employees are sometimes feel workload.

0

10

20

30

40

50

60

70

80

90

100

Yes Sometimes Never

Employees Column1

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Question: 10 - Do you do your work as an employee or owned company?


1. Always 10 10%

2. Sometimes 80 90%

3. Never 10 10%

Total 100 100%

Interpretation:


employees 90% employees sometimes do their work as an owned company &

10% always & 10% are never do.

10%

80%

10% 0%

Employees

Always

Sometimes

Never

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Question: 11 - “Top management involves employees in the management

decision”


1. Strongly Agree 0 0%

2. Agree 10 50%

3. Neutral 90 50%

4. Disagree 0 0%

Total 100 100%

Interpretation:


employees 50% employees are neutral that they involved in the decision

making by the top management & 50% are agreed.

0

5

10

15

20

25

30

35

40

45

50

Strongly Agree Agree Netural Disagree

Employees Column2 Column1

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Question: 12 - Which of the following factors which motivates you most?


1. Salary Increase 80 80%

2. Promotion 12 12%

3. Leave 8 8%

4. Motivational talks 0 0%

Total 100 100%

Interpretation:


employees 80% employees are motivated by salary increase & 12% are

motivated by promotion & 8% are motivated by leave.

80%

12%

8% 0%

Employees

Salary Increase

Promotion

Leave

Motivational Talks

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Question: 13 - Does your organization provide training & development program

for your progress?


1. Always 100 60%

2. Rare 0 0%

3. Sometimes 0 40%

4. Never 0 %

Total 100 100%

Interpretation:

From the above research it can be said that the out of 100 entire

employees are 60% employee always & 40% employee sometime feel that they

provided training & development by the company.

Employees

Always

Sometimes

Never

Category 4

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Question: 14 - Do you feel that problems are solved by your management?


1. Always 90 90%

2. Sometimes 10 10%

3. Never 0 0%

Total 100 100%

Interpretation:

From the above research it can be said that the out of 100 employees

90% employee are accepted that problems are solved always by the

management & 10% told sometimes.

0

10

20

30

40

50

60

70

80

90

Always Sometimes Never


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Question: 15 - Would you like to leave your current job for any better future

opportunity?


1. Yes 10 10%

2. No 90 90%

Total 100 100%

Interpretation:

From the above research it can be said that the out of 100 employees

90% employee are not leave their current job & 10% are leave their job for

better future opportunity.

0

10

20

30

40

50

60

70

80

90

Yes No


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SWOT Analysis

The SWOT analysis just a nut sells view of all the

important aspects of the product. SWOT stand for S – Strength,

W – Weakness, O – Opportunity and T – Threat. The SWOT

analysis of the LCD screen displayed scale.

Strength of the company

Technically innovative product

Better brand name

Better brand preference

Good distribution channels

Good after sales service.

Weakness of the company

Low end product

No scheme allowed

Specifically dealer scheme

And consumers scheme

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Opportunity of the company

Increase market share

Aiming to be 3rd by 2005

Increase the sale of new product

Threat of the company

Low end product may take over the market

their by

Decrease in market share

Decrease in sales volume.

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FUTURE PLAN

In the future, HIGH-TECH RECLAIM .will continue

following the footsteps of our founder and develop more innovative,

environment-friendly and practical automobile vehicles considering

changes in market trends.

Company‟s future plan is to develop transgenic

varieties by way of genetic engineering and plant

biotechnology.

The most prime objective is to maintain strong

relationship with those farmers who are loyal to the

company for that company will try to fulfill all the

requirement of them.

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115

Conclusion

HIGH-TECH RECLAIM today is one of the leading

company in the scale and now its aiming to become a entire

scale company. With its newly added tag of “the electronic

weighing people and clever formulation of price and product it

targets virtually all segments of the market.

HIGH-TECH RECLAIM LCD screen displayed scale is

also one such product with low price, high capacity and high

accuracy added more value to the company targeting the price

sensitive consumers in the market.

This scale is facing some problem in the market and it not

showing any growth trends. But it found to be showing some

negative trends instead. But with proper consideration and

some required changes like aggressive promotion,

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I wish HIGH-TECH RECLAIM Product Ltd. & its LCD

screen displayed scale all the truck for a progressive future.

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Bibliography

Name of book Author‟s name

Marketing Management Parasbhai Vadnagara

Company‟s website www.hightackreclaim.com

http://www.hightackreclaim.com/