High School Tobacco Industry Denormalization Presentation with Addiction 2013

TobaccoTobacco

We are going to talk about…

Tobacco Facts Why Start? Big Tobacco Targets Youth! Health Risks Why Don’t they just QUIT!?

Tobacco Facts

What is Tobacco? It’s a plant

How can it be used? Commercially - cigarettes, chew, dip,

cigars, snus, pipe, hookahs Traditionally – cultural ceremonies and

offerings

What’s in a cigarette?

What’s in a cigarette?

Nicotine Ammonia (Toilet Cleaner) DDT (Banned Pesticide) Methanol (Rocket Fuel) Hydrogen Cyanide (Gas Chamber Poison) Cadmium (Batteries) Polonium 210 (Nuclear Waste) Urea (Pee)

What’s in a cigarette?

What’s in a cigarette? Smoking a cigarette

exposes you to over 4,500 chemicals

69 of those chemicals are known to cause Cancer

Nicotine is the most addictive drug in the world!

What’s in a cigarette?

2800

9/11- Death toll:

Hiroshima- Death toll:

70,000

Tobacco Industry – Death toll in 20th C:

100,000,000

Tobacco is the #1 cause of preventable

death in Canada each year

What percentage of people smoke?

In reality . . .

Why do people start smoking?

My mom smokes I thought it would be cool My brother gave me one Because people do it at school I was curious I wanted to look older Everyone else does Someone handed one to me

Role Modeling

Manny RamirezAlexander OvechkinDustin Byfuglien

Robert PattinsonDaniel RadcliffBeyonce

Movies

Big Tobacco Targets YOUTH!

• Tobacco Companies need new customers, the same way that any other company would in order to survive. But most companies don’t sell death.

• They’ll tell you they don’t target kids and teens. That’s just wrong, they’ll say. But they do it anyway. They have to.

• How could they not, since 90% of people who smoke start before the age of 19? It would be business suicide. We know that tobacco executives aren’t up for dying early, since they don’t smoke.

• The only way to not fall prey to Big Tobacco is to know what it’s all about.

Advertising

Tobacco companies have a long history of lying to the public using advertisements…

…and they say they don’t market to kids!

The Master Settlement 1994

46 states sued the 4 largest US tobacco companies to recover health care costs

On April 14th, 1994, 7 Tobacco Executives testified in court that they did not believe nicotine to be addictive

Big Tobacco lost and agreed to pay $206 billion over 25 years

Why Lie????

Because to admit smoking was hazardous would have resulted in a catastrophic drop in tobacco sales!!!

“Nicotine is addictive. We are then in the business of selling nicotine, an addictive drug.”- Brown & Williamson, 1963.

Quotes from Tobacco Company Executives, Presidents, and Executive

Directors

"Realistically, if our Company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion, this will require new brands tailored to the youth market."

In response to the question "Do you smoke?" a tobacco executive replied "Are you kidding?" he responded, "We reserve that right (smoking) for the poor, the young, the black and the stupid."

"We did not look at the underage market even though I am holding a document in my hand that says we did."

"Cherry Skoal is for somebody who likes the taste of candy, if you know what I'm saying..."

NIKE made almost $500 million selling their products in 2003. That’s a lot of money.

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Tobacco companies SPENT 26 times that ($12.7 billion) ADVERTISING their

product.

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The Truth!

“Smokeless” TobaccoSmokeless NOT harmless…

Gruen VonBehrens

•Tried chew tobacco at age 13

•Diagnosed with oral cancer at age 17

Flavours and Packaging“Today’s teenager is tomorrow’s potential regular

customer.” Philip Morris Researcher, 1981

Tobacco Industry Product or not?

New Tobacco Products“If you are really and truly not going to sell to children,

you are going to be out of business in 30 years.” CEO of Brook Group ltd.

InnovationsE-Cigarettes

(Electronic Cigarettes)

Quick Fact…

Health Risks

Quick Fact…

Lung Cancer is the leading cause of cancer deaths in men and women

1 in 2 smokers will DIE

from smoking related diseases

Effects of Smoking

Short Term Increased Anxiety/

Blood Pressure Addiction Get sick easier Cough a lot Bad Breath Yellow Teeth Smell of Smoke

Long Term DEATH! Receding Gums Infertility Asthma Blindness Cancer AND MORE!!!!

More Risks… Cancer (Lung,

Mouth, Throat, and more!)

Respiratory Disease Cardiovascular

Disease (Heart Attack, Stroke)

Erectile Dysfunction

New Warning Labels in Canada

Tips From Former Smokers…

Why can’t they just QUIT!?

Addiction . . .what is it?

Vs.

Physical Addiction Behavioural Addiction

*like Heroin* *like nail-biting*

Physical Addiction

What does smoking do to you What does smoking do to you physically? physically?

How does it make you feel?How does it make you feel?

What happens when a smoker What happens when a smoker doesn’t smoke?doesn’t smoke?

Behavioural Addiction

When do people smoke?When do people smoke?

How many puffs does a pack a day How many puffs does a pack a day smoker take in a year? What’s the cost?smoker take in a year? What’s the cost?

20 cigarettes X 15 puffs each X 365 days20 cigarettes X 15 puffs each X 365 days

=over 100,000 puffs=over 100,000 puffs

$10 pack X $365 = $3,650 a year$10 pack X $365 = $3,650 a year

Quit Supports

Carrie: 625 – 5982TBDHU

Health Benefits from Quitting

Within two weeks coughing improves and breathing is easier

Within 2 months- risk of Heart attack and Stroke drops by half

Know yourselfKnow yourselfKnow your counterpartKnow your counterpartFight a hundred battlesFight a hundred battlesWin a hundred battles.Win a hundred battles.- Sun Tzu,The Art of War