High quality market intelligence… when you need it! Flier.pdf · between the controllable marketing variables of product, pricing, promotion, and place (distribution). Further complications

High quality market intelligence…

when you need it!

OMNIBUS SURVEYSAn omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview. This method of re-search offers the client fl exibility. Usually, multiple research clients will provide pro-prietary content for the survey. They not only receive answers to the questions they asked but also share the common demographic data collected from each respondent.

Omnibus surveys provide those seeking information about markets and opinions with a means to get quick, relatively low cost answers to their questions without fi nancing and organizing a full market or opinion research survey themselves. The omnibus also allows clients to obtain quick answers to questions of immediate inter-est, provides information on topics that do not require a full survey, helps develop and pilot questions for other surveys and provides information on trends over time.

The advantages to the research client include cost savings because the samplingand screening costs are shared across multiple clients, thereby reducing the fi nancial burden for individual users. Savings are made on executive time costs, set up costs and analysis costs. Although costs are shared, clients have access only to their ownquestions thereby ensuring confi dentiality and timeliness because omnibus samples are large and interviewing is ongoing.

However, the turnaround time of a regular omnibus survey is usually long because the interviewing and data collation processes are manual. Also, current surveys are expensive to run, prone to human error and afford limited opportunity for exploration as questions are pre-coded.

ELBEOBUS™ CUTTING EDGE RESEARCH TECHNOLOGYElbeobus™ employs a unique platform to offer time-effi cient and cost-effectiveresearch services, using both online and mobile telephony contact methodology.Elbeobus™ is in partnership with local and international mobile research technology providers to deliver a telephone omnibus. It will also employ cutting-edge web technology to provide an online information gathering tool.

COMPLETE AND THOROUGH METHODOLOGYThe Elbeobus™ team will help you identify or defi ne the marketing research prob-lem or opportunity and then determine what information is needed to investigate it.

Subsequently, a questionnaire designed to extract the needed information is deliv-ered electronically to a pre-qualifi ed group of respondents who have been carefully selected to form a base that is representative of your actual target market. Their re-sponses are analyzed and cross-referenced with some or all of the classifi cation data to obtain the fi ndings, implications and recommendations to be used for manage-ment decision making and to be acted upon directly.

VALUE ADDED REPORTSElbeobus™ survey reports will be in global standard SPSS format and will also offer value added information, in the form of analysis of trends and market insights which would help to further guide decision making.www.elbeoafrica.com

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THE CHALLENGEMarketing directors and managers make numerous strategic and tactical decisions in the process of identifying and satisfying customer needs. Th ese include decisions about potential opportunities, target market selection, marketsegmentation, planning and implementing marketing programs, marketingperformance, and control. Th ese decisions are complicated by interactionsbetween the controllable marketing variables of product, pricing, promotion, and place (distribution).

Further complications are added by uncontrollable environmental factorssuch as general economic conditions, technology, public policies and laws, political environment, competition, and social and cultural changes. Anotherfactor in this mix is the complexity of consumers.

Marketing research helps to link the marketing variables with the environment and the consumers. It helps remove some of the uncertainty by providing relevantinformation about the marketing variables, environment, and consumers.

INTRODUCING ELBEOBUS™Elbeobus™ (Elbeo omnibus survey) is a fullyautomated market research system whichemploys the latest communication technologyinfrastructure and intelligence to achieve highly time-effi cient and cost-effective results.Elbeobus™ will achieve quick turnaround time on research fi eldwork, reducing time-lines to 3 – 5 days from current 4 – 6 weeks industry average, while delivering high quality,professional reports that provide you with the necessary information for decision making.