High performing digital teams by Marcin Winkler

High performing digital teamsMarcin Winkler - @Marcin_Winkler

This presentation was a part of Innovation Nest #SaaSMeetup www.innovationnest.co

● 12 Years of managerial experience ● Strategy and Digital Marketing Focus ● Key projects: mBank launch, Eurobank launch, TUI PL

digital shift, Play Digital Marketing ● Last 3 years in Play: telco with 12,7m clients and over

$1 billion revenue ● Some enterpreneurial experience ● MBA from University of Chicago Booth School of

Business

About me

Lessons from Manager

Who started managerial career with outstanding success

…then almost collapsed

…but finally learned how to fligh high again

So how to do it…

1. Recruitment 2. Pillars of the team 3. Motivation and change 4. My team @Play

Agenda

Recruitment

• Personality • Passion • Motivation • Energy • Problem solving approach

Look for

Pillars

Values

Resources

Organisation

Team

Values

Source: Jack Welch Matrix, https://managementmania.com/en/jack-welch-matrix

• Simple structure • Give authority and responsibility down the line

• Adapt to growth of your team • Share information

Organisation

Resources

There is always a constraint

Motivation & Change

What drives people

https://youtu.be/u6XAPnuFjJc

Satisfaction = Motivation

Testing, learning and failure

Time for change

Time to say goodbye

My team at Play

• Clear • Close • Can do…

Play Values

• UX • Webdev • IT • SEO / SEM / Performance • Analytics • Communication • Social • Selfcare & Processes

Variety of skills…

Team organised around customer needs

I have someting to clarify

I want to learn something about

PlayI want to purchase

Channels

UX / Analytics / Research

Thank you!

Marcin Winkler Head of Digital Marketing Play [email protected] Tel +48 790 00 57 57