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Why Aerial Advertising? Highest recall and memorability recorded across surveys, when compared to other mediums High Impact Lower CPMs than other platforms Delivers messages to large target groups within competitive budgets Reaches 3 – 4 million eyeballs per hour in an urban metro Can be towed to any event or geographical location (urban or rural) in the country Cost Effective Massive Reach Flexible
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High Impact Cost Effective Massive Reach · TargetAreas •Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc •Urban Cities, Metros and

Oct 04, 2020

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Page 1: High Impact Cost Effective Massive Reach · TargetAreas •Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc •Urban Cities, Metros and

Why Aerial Advertising?

• Highest recall and memorability recorded across surveys, when compared to other mediumsHigh Impact

• Lower CPMs than other platforms

• Delivers messages to large target groups within competitive budgets

• Reaches 3 – 4 million eyeballs per hour in an urban metro

• Can be towed to any event or geographicallocation (urban or rural) in the country

Cost Effective

Massive Reach

Flexible

Page 2: High Impact Cost Effective Massive Reach · TargetAreas •Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc •Urban Cities, Metros and

Multi – city BMW X Launch campaign

Page 3: High Impact Cost Effective Massive Reach · TargetAreas •Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc •Urban Cities, Metros and
Page 4: High Impact Cost Effective Massive Reach · TargetAreas •Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc •Urban Cities, Metros and

Past Users

Page 5: High Impact Cost Effective Massive Reach · TargetAreas •Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc •Urban Cities, Metros and

Execution Details

Page 6: High Impact Cost Effective Massive Reach · TargetAreas •Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc •Urban Cities, Metros and
Page 7: High Impact Cost Effective Massive Reach · TargetAreas •Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc •Urban Cities, Metros and
Page 8: High Impact Cost Effective Massive Reach · TargetAreas •Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc •Urban Cities, Metros and

Watch Mahindra campaign here

Page 9: High Impact Cost Effective Massive Reach · TargetAreas •Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc •Urban Cities, Metros and

Target Areas

• Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc

• Urban Cities, Metros and Rural Areas

• Rush hour Traffic

• Political Rallies

• Brand Launches

• Special Events such as Concerts, Music Festivals, MovieLaunches

• Indian Festivals and Melas

• National Holiday Celebrations

• Crowded Beaches and Coastal Areas for e.g. – Goa New Years

• Grand store / Mall openings

• Conventions and ExhibitionsWatch Tata Photon Plus campaign video

Page 10: High Impact Cost Effective Massive Reach · TargetAreas •Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc •Urban Cities, Metros and

MINI CASE STUDYClient: Jewellery Brand

Venue: India vs Australia ODI, MohaliEXCEPTIONAL RESPONSE

International TV coverage to millions worldwide

Trended on social media all day