High Frequency Changecontent.tomcheesewright.com/decks/kelloggs/snapback.pdf · Successful remote work requires culture change. #snapback ... Science Weather Health iPlayer Sounds

SNAPBACKWhy COVID-19 doesn’t change everything

Tom Cheesewright, Applied [email protected]/kelloggs

What a futurist sees

≠what a futurist wants

Human behaviour has been evolving for millions of years.

This short shock won’t change it that much.

Elastic vs plastic deformation

CV didn’t create trends, it just accelerated them

Pre-CV:

• 47% of retailers at significant risk of failure

• 59% of pub & club operators at significant risk of failure

(Grimsey Review 2020)

People will return to stores but shift in shopping patterns will continue

What people say… …& what people do.

Silicon Valley ≠ the worldNot everyone wants to work remotely

Managers want people where they can see them

Successful remote work requires culture change

#snapbackMost lockdown changes are elastic not plastic – they will revert when pressure released

What people say ≠ what people do

The snapback may be painful – e.g. car usage & carbon emissions

Existing trends accelerated: automation | ecommerce | flexible work

Find out more attomcheesewright.com/kelloggs