High-Efficiency Gas-Fired Unit Heaters
High-Efficiency Gas-Fired Unit Heaters
Modine Manufacturing Co.
Racine, WI Headquarters
NYSE Symbol MODNYSE Symbol MOD
$1.4 Billion Sales
7,000 Employees
Over 2,400 Patents
32 Production Facilities Worldwide
Customers Include Major Car TruckCustomers Include Major Car, Truck, Agricultural, Construction, HVAC, Refrigeration & Fuel Cell OEM’s
Applied Thermal Innovation is Our Business
Effinity93 Introduction
Ceiling Suspended Gas-Fired Unit Heater
Separated Combustion
Propeller Fan Air Mover
P f RPerformance Ranges:– 135,000 to 310,000 Btu/hr. Input– 2,160 to 5,400 cfm Air Flow, ,– 14 to 20 ft. Maximum Mounting Heights– 51 to 70 ft. Heat Throws @ Maximum
Mounting HeightsMounting Heights
93% Minimum Thermal EfficiencyProd ces Condensate @ 1 0 to 2 3– Produces Condensate @ 1.0 to 2.3 Gallons per Burner Hour
Effinity93 Sizes
Outputs Closely Match Outputs of Standard Efficiency Units for Ease of Comparison When Sizing & Selecting New Construction,
Expansion or Replacement JobsExpansion or Replacement Jobs
• PTC135 compares to 80% 150MBH unitPTC135 compares to 80% 150MBH unit• PTC155 compares to 80% 175MBH unit• PTC180 compares to 80% 200MBH unit• PTC215 compares to 80% 250MBH unit• PTC260 compares to 80% 300MBH unit• PTC310 compares to 80% 350MBH unit
Effinity93 Design Features
M di C i ™ S d H tModine Conservicore™ Secondary Heat Exchanger
– AL29-4C Stainless Steel with Aluminum Fins– Specifically Designed for Mildly Acidic
Condensate from Combustion (pH approx. 4.5)– Standard Material in Residential High-Efficiency
FFurnaces
Primary Heat Exchanger18 G Al i i d St l– 18 Gauge Aluminized Steel
– 409 Stainless Steel Optional– Bent Tubes with Crimped Elbows for Thermal
E i & C t tiExpansion & Contraction– In-Shot Burners
Same Basic Configuration & Operation asSame Basic Configuration & Operation as Residential High-Efficiency Furnaces
Effinity93 Design Features
O ti & A iOptions & Accessories
Factory-Installed Finger-Proof Fan GuardOSHA Requirement Below 7ft Mounting Height– OSHA Requirement Below 7ft. Mounting Height
Step-Down Transformers
Horizontal or Vertical Concentric Vent Kits– 2-Pipe Venting is Standard
30º 60º & 90º D d D fl t H d30º, 60º & 90º Downward Deflector Hoods– Increases Maximum Mounting Heights
Vertical Deflector BladesVertical Deflector Blades– Left-to-Right Air Flow Control
Thermostats
Effinity93 Design Features
Accessories ContinuedAccessories Continued
Energy Saver Stat– Ceiling-Mounted, Independent of Room Stat– Energizes Fan-Only When Set-Point is Exceeded– Forces Heated Air Down to the Comfort Level– Reduces Heat Stratification & Heat-Loss
Condensate Pump– For Pushing Condensate Overhead or Horizontally
Condensate Treatment– Controls Slime Growth in Pump & Drain
External Condensate Drain Overflow SwitchExternal Condensate Drain Overflow Switch
Condensate pH Neutralizer Kit– Consult Local Codes
2-Point Suspension Kit
Effinity93 Marketing Strategy
Prime ApplicationsPrime Applications
Comfort Heating & Spot Heating
Commercial & Industrial Buildings– Factories– Warehouses– Big-Box Warehouse-Type Retail Stores
• Wal-Marts, Home Depots, etc.
Government Buildings– D.O.T. Facilities– Public Transportation Garages– Parks & Recreation Maintenance Buildings
Greenhouses
Niche Areas of Other Building Types– Mechanical Rooms, Hallways, Storage Areas, etc.
Effinity93 Marketing Strategy
Primary Building HVAC Sales ChannelPrimary Building HVAC Sales Channel
HVAC Wholesalers → Contractors → End-Users
Secondary Niche Market Sales Channels
Industrial Supply Wholesalers → Larger Industrial End-Users
Greenhouse Manufactures & Wholesalers → Grower End-Users
All of the Above Serviced by Local Independent Rep AgenciesAll of the Above Serviced by Local Independent Rep Agencies
Pull-Through Selling to Architects, Engineers, Contractors & End-Users
S l & T h i l T i i t Wh l l & C t tSales & Technical Training to Wholesalers & Contractors
Application, Selection, Quotation & Submittal Support on Jobs
Start-Up Supervision, Service & Warranty Support
Effinity93 Marketing Strategy
Effinity93 Marketing ChallengesEffinity93 Marketing Challenges
The key beneficiary is the end-user paying the monthly gas bill.
Primary wholesaler channel partners may be two or three steps away from the bill-paying end-user.
U lli t hi h ffi i i t t i i iUp-selling to high-efficiency equipment at premium prices requires training and extra sales effort.
Most federal incentives for energy efficiency are residential-focusedMost federal incentives for energy efficiency are residential focused, not commercial or industrial-focused.
Modine’s Highest PriorityModine s Highest Priority
Pull-Though Selling to the Bill-Paying End-User
Early Focus has been Greenhouse Heating Applications– Closest to the End-User & High Heating Load per Square Foot
Effinity93 Competitive Advantages
K Ad t f G Fi d U it H tKey Advantages of Gas-Fired Unit Heaters
Relatively Low Up-Front Cost– Lots of Heat & Fan Power in a Small BoxLots of Heat & Fan Power in a Small Box
• Weights Range from 160 to 310 lbs.• Cabinets Range from 10 to 21 Cubic Feet
– No Ductwork or Hot Water Piping System Requiredp g y q
Multiple Unit Zone Control– Units only operate where heat is needed.– “Off” is the highest efficiency.
Multiple Unit Redundancy– If one unit fails the others work overtime to maintain temp set-pointIf one unit fails, the others work overtime to maintain temp. set point.– Never in a “no-heat” situation.
Ceiling Mounted & Fan Driven– No productive floor space is consumed by mechanical rooms, etc.– Recycles & redistributes internal heat gains stratifying at the ceiling.
Effinity93 Competitive Advantages
Key Advantages of the Effinity93
Highest Gas Unit Heater Efficiency in North AmericaHighest Gas Unit Heater Efficiency in North America– 93% Minimum Thermal Efficiency on All Sizes– 43% Fuel Savings vs. Gravity Vented Units & Boilers– 16% Fuel Savings vs. Power Vented Non-Condensing Units & Boilers
Separated Combustion Design– Reduces Building’s Heating Load due to Vent Losses by 2%– Lasts Longer in “Harsher” Ambient Conditions
• Negative Indoor Air PressureNegative Indoor Air Pressure• High Humidity• Airborne Dust
Effinity93 Competitive Advantages
Key Sales Point is the Substantial Fuel SavingsKey Sales Point is the Substantial Fuel Savings
Gravity Vented Unit Heaters & Boilers are Only About 65% Seasonal Efficient
N C d i P V t d U it H t & B il O l Ab t 78%Non-Condensing Power Vented Unit Heaters & Boilers are Only About 78% Seasonal Efficient
Annual Gas Savings From Two Effinity93 Models VersusAnnual Gas Savings From Two Effinity Models Versus Comparable 78% and 65% Efficient Gas Fired Unit Heaters
180,000 BTUModel PTC180
260,000 BTUModel PTC260
Cit 78% 65% 78% 65%City 78% 65% 78% 65%
Charlotte $679 $1,521 $981 $2,196
Hartford $1,230 $2,755 $1,776 $3,979
Minneapolis $1 089 $2 440 $1 573 $3 524Minneapolis $1,089 $2,440 $1,573 $3,524
Nashville $753 $1,687 $1,088 $2,437
Oklahoma City $836 $1,873 $1,208 $2,706
Seattle $727 $1,629 $1,050 $2,353$ $ , $ , $ ,
Savings based on each city’s annual degree days & 2008 average cost/therm of natural gas, and 65º F set-point at full-year 24/7 operation.
Effinity93 Competitive Advantages
Six Sizes to Choose FromSix Sizes to Choose From– Greater Application & Selection Flexibility– Competitor Only Offers 4 Sizes
AL29-4C Stainless Steel Secondary Heat Exchanger Material
– Competitor’s is Extruded AluminumMildl A idi C d t Will C d Al i– Mildly Acidic Condensate Will Corrode Aluminum
Installer Convenience Package– J-Box for Electrical Connections– Disconnect Switch for Service– Convenience Outlet for Condensate Pump– 6-Point Terminal Board for Thermostat & Switch
C tiConnections– Indicator Lights
• Power On (Green)• Call for Heat (Amber)Call for Heat (Amber)• Burner On (Blue)
Effinity93 Competitive Advantages
Key Advantages of the Effinity93
Cooler Flue Gasses Allows for Venting with PVCCooler Flue Gasses Allows for Venting with PVC– Lower Upfront Cost vs. Metal Vent– Doesn’t Corrode Like Metal Vent
Baked-On Polyester Powder Paint Casing for Durability
Totally Enclosed Motors for DurabilityTotally Enclosed Motors for Durability
Direct Spark Ignition with Continuous Retry Controls for Reliability
Numerous Options & Accessories for Application Flexibility
Made in America (Buena Vista, Virginia)– Competitor’s is Made in Mexico
Effinity93 Sales Tools: Fuel Savings & Payback Calculator
Effinity93 Sales Tools
www MODINEHVAC comwww.MODINEHVAC.com
Rep Locator
Electronic Literature on All ProductsElectronic Literature on All Products
Basic Fuel Savings Calculator
O li B ™ A S l tiOnline Breeze™ Accuspec Selection Software Soon to Come
Effinity93 Literature
80-154 Tri-Fold Brochure (Commercial)
10-113 Tri-Fold Brochure (Greenhouse)
6-170 Full Catalog
6-563 Installation & Service Manuals
Many More
State & Local Efficiency Incentives
www.dsireusa.org
Local Incentive Programs for Energy EfficiencyLocal Incentive Programs for Energy Efficiency
Searches by State, Program Type, Technology Type, etc.– Helps Offset Costs to Upgrade to High Efficiency EquipmentHelps Offset Costs to Upgrade to High Efficiency Equipment– Significantly Reduces Payback Period– May Find Incentives for Other Energy Efficiency Upgrades
Effinity93 Industry Support
H th ESC & it M b C H lHow the ESC & its Members Can Help
Natural gas utilities are the closest to our prime target…end-users paying the utility billspaying the utility bills.
Focus on “Low Hanging Fruit” Markets, Customers & Applications– Industrial Commercial & Greenhouse End-UsersIndustrial, Commercial & Greenhouse End Users– Middle & Northern-Tier Markets vs. Deep South Markets– Comfort Heating vs. Freeze Protection (lower temp. set-points)
N t f U i A bi t T t B l 40º F (C d t F i )• Not for Use in Ambient Temperatures Below 40º F (Condensate Freezing)– Year-Round Heating vs. Partial Year/Week/Day Heating
Help Communicate the Benefits of Modine’s Effinity93Help Communicate the Benefits of Modine s Effinity93– End-User Customer Mailings (Tri-Folds or Envelope Stuffers)– Web Site Ads & Links– Joint Seminars for Pre-Qualified Customers– Add 90%+ Efficiency Unit Heaters to Your Incentive Programs
Effinity93 Industry Support
H M di H l th ESC & it M bHow Modine can Help the ESC & its Members
Modine is a leader in the commercial & industrial heating market.
Due to our product breadth & thermal management expertise, Modine offers un-biased advice on heating equipment & systems.– Gas-Fired Unit Heaters– Gas-Fired Unit Heaters– Indirect-Fired Duct Furnace/Make-Up Air Heaters– Direct-Fired Make-Up Air Heaters
G f– Gas-Fired Infrared Radiant Heaters– Terminal Units for Gas-Fired Boiler Heating Systems
L ti f b fitLeverage our expertise for your own benefit.– What’s the right heating tool for your customers’ applications?– When does “Application Efficiency” trump thermal efficiency?– When a HVAC manufacturer’s claim doesn’t pass the “smell test”,
contact Modine for a second opinion.
Effinity93 Contact Information
Modine Manufacturing Co.1500 De Koven Avenue
Racine WI 53403Racine, WI 53403Phone: 262-636-1200
Fax: 262-636-1665Web Site: www.MODINEHVAC.com
Key Contacts
B b F it h S l M f it h @ di• Bob Fritchen, Sales Manager, [email protected]• Ray Schaffart, Marketing & Communications, [email protected]• Mike Schires, Product Manager, [email protected]
Effinity93
HIGH EFFICIENCY CONDENSING GAS FIRED UH
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