HIAC Campaign Tools GFAN Strategy Meeting Tuesday, January 29, 2013, Amsterdam Presenter: Heather Benjamin, OSF/ ICSS Consultant.

HIAC Campaign Tools

GFAN Strategy MeetingTuesday, January 29, 2013, AmsterdamPresenter: Heather Benjamin, OSF/ ICSS Consultant

Objectives

By the end of this session, participants will: View top line campaign messages Understand the menu of available HIAc tools

Top Line HIAc Messages

Key Message: The Here I Am Campaign brings the voices of people affected by or infected with HIV, Tuberculosis and Malaria into dialogue about funding the Global Fund

TOP LINE KEY MESSAGES1. Fully-funding the Global Fund will save more lives: AIDS,

Tuberculosis and Malaria are three of the world’s most deadly diseases. They are also treatable and preventable. Since its creation in 2002, the Global Fund has become the main financier of AIDS, TB and malaria programs and has provided AIDS treatment for 4.2 million people, TB treatment for 9.7 million and has distributed 310,000 nets to prevent malaria.

Top Line HIAc Messages2. In 2013, world leaders will make new commitments to

replenish the Global Fund. The Global Fund is a unique public-private partnership and international financing institution that brings together governments, civil society and the private sector to work together to save lives in 151 countries.

3. Nothing about us, without us: people living with HIV, Tuberculosis and Malaria have a place at the decision-making table of the Global Fund and are campaigning to fully-fund a functional Global Fund. The Here I Am campaign provides an online channel to bring the voices of people affected or infected by the 3 diseases to world leaders who will be making decisions about their lives and those in similar circumstances.

Overview of Tools HIAc Website Featured Video Stories Video Library HIAc Ambassadors Huffington Post Blog Sign Ons

Social Media Coordination GFAN weekly digest Email Signatures GFAN Coordinated Actions Email Templates

Bringing Tools to Life

GFAN members utilize campaign tools

GFAN members ID key opportunities for engagement/ coordinated actions

GFAN members share results and successes

HIAc Website

http://www.hereiamcampaign.org/

Featured Video Stories Tightly edited

Have issue framing animation

Shareable online

Available in multiple languages (English, Italian, French, Spanish)

Video Library Expanded regularly

(132) on website & youtube

New stories wanted!

Available in spoken language

Searchable

Shareable

On-demand possible

How to use videos Post on your website

Share on social media With constituents With decision makers

Email to decision makers

Share in meetings with decision makers, constituents

Generate new content

HIAc Ambassadors

Advocates from different regions that are directly affected

Invite to speak at donor & implementing capitals

Invite to speak at key advocacy events

Huffington Post Weekly Blog

How to Utilize Huff Po

Promote Lucy’s blog entries on social media, with constituents

ID stories and advocacy opportunities to cover

Social Media Coordination

HIAc regularly posts videos, blog entries and calls to action on Facebook &Twitter

HIAc shares advocacy updates and news

How to Use HIAc social media

Repost content from HIAc pages

Post content to HIAc pages

Follow:www.twitter.com/HereIAmCampaign

https://www.facebook.com/HereIAmCampaign

Input needed…

GFAN Weekly Digest

Sign Ons

Can create regional or global petitions on website GFAN members: ID opportunities and promote

action with networks

Email Signature Contest

Do you like champagne or chocolate?

Create an email signature for the Here I Am campaign and you will have your choice delivered!

GFAN members will vote on best signature.

Deadline: February 22. Email submissions to: [email protected]

Email Template Concept

GFAN Coordinated Actions

How can HIAc Ambassadors, social media platforms, videos, the Huff Po blog be used to support specific events, opportunities and advocacy strategies?

What Else Do We Need?

What tools for mobilization are needed for regional advocacy that aren’t represented?

What resources on website would be useful for campaigners?

What kinds of information would you like to receive on a regular basis?