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Apr 06, 2018

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    Roots College International

    Team MembersFaaiz Irfan

    Raahim Khan

    Sania Ahmed

    Zahra Urooj

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    The Business in which we deal

    BASIC IDEA

    Supplying fresh milk in transparent glassbottles along with freshly baked bread.

    Door step service

    Ensuring quality & hygiene

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    The Business Continued

    Name of the company

    HI Milk n Slice

    Company logo

    Now Health is Safe and Rich

    HI stands for

    Hygiene

    Health

    High standard

    High quality

    Integrity in dealing

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    The Business Continued

    Vision:

    To be known as pioneer of healthy enriched dairyproducts in the town and to increase customersatisfaction.

    Mission:We strive to use our God given talents to provide wholesome products,

    honest service and value to our customers.This means: Our standard is to produce the highest quality milk.

    We strive to serve our customers beyond their expectations. We intend to provide a safe and pleasant workplace, and reward our team

    members for achieving the highest quality and service to customers.

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    Objectives

    Achieve an increase of 30% in sales in first 6months.

    Maintain a healthy average gross profit margin.

    Develop a business model that is favorable toexpansion.

    Offer our customers a superior product, at affordableprice, and provide quality customer service

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    Keys to Success

    Unique product combination

    Quality controls: consistency, cleanliness.

    Service: professional, on-time.

    Marketing: positive image, word-of-mouth

    advertising.

    Customer focus: convenience

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    Description Of The Business

    The company aims to provide high quality, fresh &healthy milk and bread to all customers.

    4 business partners

    10-12 employees

    3 delivery vans & 2 motor bikes

    Service provided to some areas of Islamabad

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    Description Of The Business

    Procurement of milk and bread will be outsourced.

    Contract with the local glass manufacturing company

    Empty glass bottles will be recollected

    Payment from customers will be on monthly basis and inadvance

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    Profit Plan

    The business will build profitable relationships andcreate customer delight, by observing the following;

    Good quality Health and safety

    Reasonable price scale

    Delivery

    Speed

    Moral values

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    Our Principal Of Cost Reduction

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    Marketing Plan

    The business targets a wide market aspure milk and bread are the primaryneeds of every house

    Product

    Fresh milk in glass bottles alongwith fresh bread supplied at thecustomers doorstep.

    Milk will not be pasteurized orchemically treated.

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    Packaging

    For milk packaging, glass bottles will be used withthe companys logo on it.

    Glass is a heat insulator and will help in preventingthe milk from being spoiled in summers.

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    Price

    Competitive price

    Milk will be provided at a price of Rs.78/ 1 x litre

    bottle, Rs. 155/ 2 litre bottle,Rs.385/5 litre andRs.40/ half a litre.

    Bread will be sold for Rs.56.

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    Promotion

    Effective advertisement through word of mouth.

    Other sources will also be used;

    Newspapers

    Pamphlets Media

    Internet

    Promotional slogan: Lets start getting healthy..

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    Place (distribution)

    Three air-conditioned vans and two motor bikes will be

    used for delivery purpose.

    Vans will have proper containers for milk bottles.

    Milk and bread will be delivered in the morning between6:45:00-8:30 A.M

    This service will be available, on request basis, in theevening as well .

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    Procurement Plan

    Contract with local farm (s) for milk procurement

    Contract with a local bread manufacturer

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    Quality Control Plan

    Strict check on quality control by quality coninspector employed for the purpose

    Separate department for quality management Quality management principles will be kept in

    mind

    5 S will be followed Kaizen will be followed

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    Financial Plan

    Initial investment available: Rs. 2,000,000 Initial Estimated Costs (Including capital

    expenditure): Rs.1,852,000

    Required Profit per quarter: Rs. 120,000

    20% of the profit will be kept as contingencyreserves.

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    Cost of milk per litre: Rs.60 Estimated milk requirement: 300 litres/ day

    Daily purchasing cost of milk: 300x60= Rs.18000

    Quarterly purchasing cost of milk: 18000x90= Rs.16,20,000

    Cost of bread per loaf: Rs.50 Estimated bread requirement: 50/day

    Daily cost on bread: 50x50= Rs.2,500

    Quarterly cost on milk: 2500x90= Rs. 225,000

    Financial Plan contd

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    Cost of Milk& Bread Calculated

    Milk Purchase price per liter 52

    Fuel (Calculated per liter) 5

    Other(Octroi,etc) 3 60

    Bread

    Purchase price per loaf 45

    Fuel (Calculated per liter) 2

    Other(Octroi,etc) 3

    56

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    Financial Plan contd

    Sale price of milk per litre: Rs.78

    Estimated milk requirement: 300 litres/ day

    Daily sales (milk): 300x78= Rs.23400

    Quarterly sales (milk): 23400x90= Rs. 2106000

    Sale price of bread per loaf: Rs.56

    Estimated bread requirement: 50/day

    Daily sales (bread): 50x56= Rs.2800

    quarterly sales (milk): 2,800x90= Rs. 252000

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    Comparison Customer Vs Milk

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    Initial Cost

    Total

    requirement Price (Rs) Total Cost (Rs)

    Delivery Vans1 350,000/

    each100,000(installments)

    Motor bikes4 45,000/

    each180,000

    Equipment (Deep

    freezers)*som

    e others

    equiptments

    85,000 85,000

    Bottles 1000 8/each 8,000

    Computer 1 8000 8000

    OfficeFurnishing

    25,000 25,000

    Big Drums(150liters)

    3 5000/each 15000

    Rs. 421,000

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    Salary Expense

    Number of

    people

    Salary per

    head (Rs)

    Aggregate

    Salary (Rs)

    Total (Rs)

    Quality Manager 1 12,000 12,000 12,000

    Labor force

    Driver (full time) 2 8,000 16,000

    Driver (part time) 1 4,000 4,000

    Delivery boy (fulltime) 2 5,000 10,000

    Delivery boy (part

    time)

    2 2,500 5,000

    Labor 2 3,500 7,000

    42,000Office Staff

    Computer operator 1 9000 9000

    Assistant 1 8000 8000 17,000

    Sub total 71000

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    Market

    Target MarketMarket Analysis

    Competitors

    Competitive Advantage

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    SWOT Analysis

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    Strengths

    Dairy industry is the major source of food i.e. milk,meat, butter, cream, cheese, ghee. There is an extensive scope of milk production as

    Pakistan is the 5th largest milk producing country in theworld.

    The business is aimed to provide High Quality, pure,fresh and hygienic milk to its customers

    Delivering fresh bread with milk is a new concept Free delivery at the doorstep of the customers. Business will use the valuable concept of Total Quality

    Management

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    Weaknesses

    Maintenance and sustainability of quality of thetwo products (milk & bread) is a challenging anddemanding task.

    The business is a new entrant in the market inPakistan .

    Business lacks the brand power.

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    Opportunities

    Government of Pakistan and institutions like,SMEDA are taking immense interest in developingthe dairy sector. The same is true for private dairyfarms/ industry

    Dairy products needs are much higher than thesupply.

    Supplying fresh milk in glass bottles is a new andunique idea in Pakistan. It has not been used byany company in the country.

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    Threats

    Monopoly of multinational firms.

    General public is usually resistant to change andhesitate to adapt quickly to new products.

    Competition in the market.

    Bargaining power of suppliers

    Risk of rejection of the idea by the masses.

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    Management Structure

    Partners will enact the overall plan

    Communication

    Employee Policies

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    Income Statement

    HI Milk n SliceIncome statementFor the year ending December 31,2008

    Sales (Included sales tax Rs.1509120) 9432000Cost of goods sold (7380000)Gross profit 2052000

    Operating expenses :Salary expense(as per statement) (852000)Rent expense (160000)Utility bills expense (120000)Office supplies expense (60000)Fuel expense (120000)Maintenance expense (40000)Advertising expense (22000)Depriciation (32100)Installement(Delivery Van) (96000)

    (1700100)

    ------------

    Net income 351900

    *It is assumed that installment paid for delivery van is equal to its depreciation, so installment

    paid is considered as revenue expense.

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    Appropriation A/c

    HI Milk n SliceProfit/Loss Appropriation A/c

    For the year ending December 31,2008

    Net Profit 351900351900

    Less: Share of Profit:Raahim (30%) 105570Sania(20%) 70380Faaiz(20%) 70380Zahra(30%) 105570

    (351900)X

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    Current A/cFor the year ending on December 31,2008

    DrRaahim Sania Faaiz Zahra

    CrRaahim Sania Faaiz Zahra

    Drawings

    Bal c/d

    80000

    25570

    60000

    10380

    60000

    10380

    80000

    25570

    Share of

    profits

    105570 70380 70380 105570

    105570 70380 70380 105570 105570 70380 70380 105570

    Bal b/d 25570 10380 10380 25570

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    Cash BookFor the year ending on 31st December,2008

    Investment(Capital) 2000000 Purchase of Assets 321000

    Sales 9432000 Cost of Sales 7380000

    General Sales Tax(Received) 1509120 Miscellaneous Expense 1668000

    Drawings 280000

    Balance 3292120

    12941120 12941120

    HI Milk n SliceCash Book

    HI Milk n Slice

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    Balance SheetFor the year ending on December 31,2008

    .Fixed Assets: Cost Dep(@5%/annum) Book Value

    Motor Bike 180000 18000 162000

    Equipment 85000 8500 76500

    Bottles 8000 800 7200

    Computer 8000 800 7200

    Office Furniture 25000 2500 22500

    Big Drums 15000 1500 13500

    288900

    Current Assets:

    Cash 3292120

    Less: Current Liabilities

    General Sales Tax Reserve (1509120) 1783000

    Capital Employed 2071900

    Financed By:

    Capital: Raahim 600000

    Add: Current A/c 25570 625570

    Capital: Sania 400000

    Add: Current A/c 10380 410380

    Capital: Faaiz 400000

    Add: Current A/c 10380 410380

    Capital: Zahra 600000

    Add: Current A/c 25570 625570

    Capital Employed 2071900

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    Income Statement

    HI Milk n SliceIncome statement

    For the year ending December 31,2009

    Sales: 10375200Cost of goods sold (8118000)Gross profit 2257200

    Operating expenses :

    Salary expense(as per statement) (90000)Rent expense (180000)Utility bills expense (135000)Office supplies expense (75000)Fuel expense (132000)Maintenance expense (75000)Advertising expense (100000)Depreciation (32100)Installement(Delivery Van) (96000)

    (1725100)

    ------------

    Net income 532100

    *With the start of the new year, the sale price has increased by 15%; whereas, cost

    prices are increased by 10%

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    Appropriation A/c

    HI Milk n SliceProfit/Loss Appropriation A/c

    For the year ending December 31,2009

    Net Profit 532100532100

    Less: Share of Profit Raahim 159630Sania 106420Faaiz 106420Zahra 159630 (532100)

    X

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    Current A/cFor the year ending on December 31, 2009

    Dr Raahim Sania Faaiz Zahra Cr Raahim Sania Faaiz Zahra

    Drawings

    Balance

    c/d

    40000

    105200

    35000

    56800

    37000

    56800

    45000

    105200

    Bal b/d

    Share of

    profits

    25570

    159630

    10380

    106420

    10380

    106420

    25570

    159630

    185200 116800 116800 185200 185200 116800 116800 185200

    Balance

    b/d

    105200 56800 56800 105200

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    Cash BookFor the year ending on 31st December,2009

    Cash Balance 3292120 Cost of Sales 8118000

    Sales 10375200 Miscellaneous Expense 1693000

    General Sales Tax(Rec) 1660032 Drawings 280000

    General Sales Tax(Paid) 1509120

    Balance 3727232

    15327352 15327352

    HI Milk n SliceCash Book

    HI Milk n SliceBalance Sheet

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    Balance SheetFor the year ending on December 31,2009

    .Fixed Assets: Cost Dep(@5%/annum) Book Value

    Motor Bike 180000 36000 144000

    Equipment 85000 17000 68000

    Bottles 8000 1600 6400

    Computer 8000 1600 6400

    Office Furniture 25000 5000 20000

    Big Drums 15000 3000 12000

    256800

    Current Assets:

    Cash 3727232Less: Current Liabilities

    General Sales Tax Reserve (1660032) 2067200

    Capital Employed 2324000

    Financed By:

    Capital: Raahim 600000

    Add: Current A/c 105200 705200

    Capital: Sania 400000

    Add: Current A/c 56800 456800

    Capital: Faaiz 400000

    Add: Current A/c 56800 456800

    Capital: Zahra 600000

    Add: Current A/c 105200 705200

    Capital Employed 2324000

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    Income Statement

    HI Milk n SliceIncome statement

    For the year ending December 31,2010

    Sales: 11412720Cost of goods sold (8918000)Gross profit 2494720

    Operating expenses :

    Salary expense (as per statement) (940000)Rent expense (200000)Utility bills expense (150000)Office supplies expense (85000)Fuel expense (180000)Maintenance expense (100000)Advertising expense (50000)Depriciation (32900)Installement(Delivery Van) (96000)

    (1833900)

    ------------

    Net income 660820

    *With the start of the new year, the sale price has increased by 15%; whereas, cost

    prices are increased by 10%

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    Appropriation A/c

    HI Milk n SliceProfit/Loss Appropriation A/c

    For the year ending December 31,2010

    Net Profit 660820660820

    Less: Share of Profit Raahim 198246Sania 132164Faaiz 132164Zahra 198246 (660820)

    X

    /

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    Current A/cFor the year ending on December 31, 2010

    Dr Raahim Sania Faaiz Zahra Cr Raahim Sania Faaiz Zahra

    Drawings

    Balance

    c/d

    200000

    103446

    100000

    88964

    100000

    88964

    200000

    103446

    Bal b/d

    Share of

    profits

    105200

    198246

    56800

    132164

    56800

    132164

    105200

    198246

    303446 188964 188964 303446 303446 188964 188964 303446

    Balance

    b/d

    103446 88964 88964 103446

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    Cash BookFor the year ending on 31st December,2010

    Cash Bal b/d 3727232 Purchase of New Bottles 8000

    Sales 11412720 Cost of Sales 8918000

    General Sales Tax(Rec) 1826035 Miscellaneous Expense 1801000

    Drawings 600000

    General Sales Tax(Paid) 1660032

    Balance 3978955

    16965987 16965987

    HI Milk n SliceCash Book

    HI Milk n SliceBalance Sheet

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    Balance SheetFor the year ending on December 31,2010

    .Fixed Assets: Cost Dep(@5%/annum) Book Value

    Motor Bike 180000 54000 126000

    Equipment 85000 25500 59500

    Bottles 16000 3200 12800

    Computer 8000 2400 5600

    Office Furniture 25000 7500 17500

    Big Drums 15000 4500 10500

    231900

    Current Assets:

    Cash 3978955

    Less: Current Liabilities

    General Sales Tax Reserve (1826035) 2152920

    Capital Employed 2384820

    Financed By:

    Capital: Raahim 600000

    Add: Current A/c 103446 703446

    Capital: Sania 400000

    Add: Current A/c 88964 488964

    Capital: Faaiz 400000

    Add: Current A/c 88964 488964

    Capital: Zahra 600000

    Add: Current A/c 103446 703446

    Capital Employed 2384820

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    Social Benefits

    Environmental Friendly

    No waste ( In terms of used Milk Cartons)

    More Close to Nature No added Preservatives

    Direct from Farm Approach

    Guaranteeing convenience by providing the products

    at doorstep

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    Economic Benefits

    Employment opportunities.

    By ensuring /Business will provide hygienic milk andbread so it will help in lessening diseases that willindirectly help in improving economic conditions.

    Competition will increase with the introduction of thebusiness. This will have a positive impact on themarket.

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    Future Plans

    Acquisition of a farm

    Diversification

    Other Dairy products

    Cottage Cheese Butter

    Skimmed/ Unskimmed milk etc

    Different types of bread

    Cookies, Plain cakes

    Net present value analysis

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    Net present value analysis

    Year Cash flows Present value

    interest factors @20 %

    0 (20,00,000) 1 (20,00,000)

    1 3292120 .83 2732460

    2 3727232 .69 2571790

    3 3978955 .57 2268004

    Net present Value(7572254-20,00,000) 5572254

    The Net present Value is Rs 5572254 is Positive ,so the it is feasibleto start the business.

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    Thank You!!!