Hhfm presentation final

Engaging Our Communities Around Healthy Foods and Lifestyles

Maritza Owens Founder and CEO Harvest Home Farmer’s Market

Who Are We?

Dedicated to increasing access to local, farm-fresh produce.

Educating the public about health and nutrition.

Supporting regional agriculture and providing job opportunities during the market season.

Harvest Home Farmer’s Market is New York State’s largest operator of farmers markets in high-need and low income communities.

Market Locations

Bronx Coop City Market Echo Park Market Forest Ave Market Jacobi Hospital Market Jerome Ave Market Mt. Eden Market North Central Bronx Market Sunday Market Throgs Neck Market

ManhattanEast Harlem MarketMetropolitan MarketMt Morris Park MarketMurray Hill MarketWest Harlem Market

BrooklynConey Island MarketLutheran Market

Queens Roy Wilkins Park Market

*Reaching 180,000 shoppers a season

Farmers & Vendors

Collectively the markets offer produce and other local food from 25 farm vendors based in the New York area.

Why?

Low and middle income communities lack access to healthy food, especially fresh fruits and vegetables.

A significant number of residents need nutritional education and guidance to recognize how healthy foods can fight chronic obesity and disease.

Manhattan: In East Harlem, 31% are overweight and another 31% are obese. This is the highest percentage among New York City.

Brooklyn:In Sunset Park, 1 in 5 adults are obese and9% have diabetes.

Bronx In Central Bronx, 41% of residents live below the poverty level. 8% - 16% of adults are suffering from diabetes.

Source: New York City Department of Health and Mental Hygiene’s (NYCDOHMH) 2009 Community Health Survey Atlas for New York City

How Can We Help?

Farmers Markets provide a community solution and make healthy eating possible.

All markets are equipped to process EBT, SNAP, WIC, FMNP, Senior Farmers Market Nutrition Coupons, and NYC DOHMH Health Bucks.

Engaging the Community

The Play Streets program has given over 1,300 children each year a chance to engage in games and sports.

The Youth Bucks program has helped to provide nutrition education to over 1,200 children and families annually.

“Eating for Good Health” cooking demonstrations reached over 10,000 families in 2011.

This Year

• Bus Shelter Ad Campaign• Skateboarding Clinics• Cooking Demonstrations• Emblem Health Partnership• Health Screenings• Bronx CAN Initiative• Apple App

Looking Ahead• Increase the Utilization of

Existing Markets• Diversify Product and

Vendor Mix• Expand Eating for Good

Health Program• Identify Self Sustaining

Sectors of the Organization

What’s New?

Q & A

Contact

104-106 E. 126th Street, Unit 4A, New York, NY 10035

(212) 828-3361

[email protected]