H/F University Presents: Growth Hacks - Jennifer Sable Lopez

Find and Build a Community That Cares

Jennifer Sable LopezDirector of Community

SEOmoz

@jennita

Social Media for Startups

You Have This Great Product

You don’t need to market it, right?

Marketing is for companies who have sucky products. If you build something that is amazing (think Flipboard or Instagram or Instapaper) people will adopt it because it is amazing. And you won’t have to do much marketing, at least at the start.

- Fred Wilson

@jennita #growthhacks

Social Media…

@jennita #growthhacks

Don’t forget about Community

@jennita #growthhacks

But how do you do that?

Start Small

http://www.flickr.com/photos/jameson42

@jennita #growthhacks

2009 = ~4000 followers

Focus + Consistency = #Win

@jennita #growthhacks

Focus + Consistency = #Win

Today

@jennita #growthhacks

Be a part of the community

@jennita #growthhacks

Community = Emotion

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Have a Personality

@jennita #growthhacks

How to Find Your People

Twitter Search

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Google+ Search

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Pinterest Search

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Quora Search

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Google… WHAAA

@jennita #growthhacks

Dig Deeper

Followerwonk

@jennita #growthhacks

Followerwonk

@jennita #growthhacks

Followerwonk

Followerwonk

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MozCon!

Followerwonk

@jennita #growthhacks

Followerwonk

@jennita #growthhacks

You Found Them…

Now What?

http://socialfresh.com/community-manager-report-2012/

Have Someone Do It

@jennita #growthhacks

Optimize Sharing - Content

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What About Your App?

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What About Your App?

And Your Data?

And Your Data?

Wow Them!

@jennita #growthhacks

Wow Them!

Connect them with friends!

@jennita #growthhacks

Remember Focus + Consistency

@jennita #growthhacks

Never Give Up

Do all the things!

A few tips

EdgeRank

@jennita #growthhacks

Use Photos to share content

Snooze

Fest…

@jennita #growthhacks

36 likes

2 shares

7 comments

Use Photos to share content

#WINNING

@jennita #growthhacks

161 likes

62 shares

14 comments

Promote FB Posts – 4-5 min

@jennita #growthhacks

Google+ - Ultimate Ego Bait

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Google+ - ripples

@jennita #growthhacks

Quora – Ask questions

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TEST ALL THE THINGS

@jennita #growthhacks

@jennita #growthhacks

http://mz.cm/UXKIec

Bullshit.

This works for us

@jennita #growthhacks

It may not work for you

@jennita #growthhacks

Is your community International?

@jennita #growthhacks

Are they on social at work or home?

What wording is best?

What gets your people emotional?

Ask yourself…

Use Social Media

to

Find, Build, and

Nurture Your

Community

Thank You!

Jennifer Sable LopezDirector of Community

SEOmoz

@jennita