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Company Confidential - For Internal Use Only Copyright © 2014, SAS Institute Inc. All rights reserved. HEY, WHAT’S THAT DATA LAKE? HENRIK SLETTENE DIRECTOR, NORDIC CENTER OF EXCELLENCE ENTERPRISE ANALYTICS
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HEY, WHAT'S THAT DATA LAKE?

Feb 10, 2017

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Page 1: HEY, WHAT'S THAT DATA LAKE?

Company Confidential - For Internal Use Only

Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.

HEY, WHAT’S THAT DATA LAKE?

HENRIK SLETTENE

DIRECTOR, NORDIC CENTER OF EXCELLENCE ENTERPRISE ANALYTICS

Page 2: HEY, WHAT'S THAT DATA LAKE?

Company Confidential - For Internal Use Only

Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.

DIGITALIZATION

IT Craftmanship

IT Industrialization

Digitalization

DRIVING THE NEED FOR NEW INFORMATION CAPABILITIES

Page 3: HEY, WHAT'S THAT DATA LAKE?

Company Confidential - For Internal Use Only

Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.

DIGITALIZATION

IT Craftmanship

IT Industrialization

Digitalization

DRIVING THE NEED FOR NEW INFORMATION CAPABILITIES

Strategy&, PwC, 2014

Page 4: HEY, WHAT'S THAT DATA LAKE?

Company Confidential - For Internal Use Only

Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.

DIGITALIZATION DIGITAL OPPORTUNITIES AS COMPETETIVE EDGE - AND THREAT

Gartner Group: CIO Survey, 2013

Page 5: HEY, WHAT'S THAT DATA LAKE?

Company Confidential - For Internal Use Only

Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.

INNOVATION AND DIGITAL CAPABILITIES ON TOP OF

CEO’S WISH LIST FOR 2014

Gartner group, CEO Survey, April 2014

Page 6: HEY, WHAT'S THAT DATA LAKE?

Company Confidential - For Internal Use Only

Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.

DIGITALIZATION

IT Craftmanship

IT Industrialization

Digitalization

Processes New Business Models

Optimization Innovation

Modernization of «The Core»

Exploiting the new BI/Analytics priority #1 across industries

DRIVING THE NEED FOR NEW INFORMATION CAPABILITIES

Page 7: HEY, WHAT'S THAT DATA LAKE?

Company Confidential - For Internal Use Only

Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.

INNOVATION CAN WE CLOSE PANDORA’S BOX?

Page 8: HEY, WHAT'S THAT DATA LAKE?

Company Confidential - For Internal Use Only

Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.

Where to draw the line?

Page 9: HEY, WHAT'S THAT DATA LAKE?

Company Confidential - For Internal Use Only

Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.

«MY INDUSTRY IS NEXT IN LINE»

Source: CNBC, Jan 2014

Page 10: HEY, WHAT'S THAT DATA LAKE?

Company Confidential - For Internal Use Only

Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.

TWO MAJOR TRENDS WITHIN BUSINESS ANALYTICS

Business Analytics:

Productivity

Business Analytics:

Innovation

Page 11: HEY, WHAT'S THAT DATA LAKE?

Company Confidential - For Internal Use Only

Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.

SAS TECHNOLOGY

DIRECTIONS MAJOR PRIORITIES

Industrialization

&

Innovation

SAS on Hadoop and other major databases

Moving SAS to the data

In-memory analytics

Visualization and exploration

Decision Management

Data Management including Event Stream Processing

SAS Studio as the new development interface

Page 12: HEY, WHAT'S THAT DATA LAKE?

Company Confidential - For Internal Use Only

Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.

THE DATA LAKE EDW and Hadoop as complementary components

Operational

Data Sources

EDW

Data Mart

Data Mart

Analytic

Mart Analytic

Mart

Analytic

Mart Analytic

Mart

Page 13: HEY, WHAT'S THAT DATA LAKE?

Company Confidential - For Internal Use Only

Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.

BIG DATA

ANALYTICS HADOOP NOT ON CIO’S AGENDA?

Exploritative Analytics:

Data Discovery Platform

Next generation Analytical Platform

A need to analyze ALL data including

unstructured data

EDW cost take out / modernization:

Current EDW too expensive

Data growing at high rate

A need to store all data for a longer period

Agility

Digital data:

A need to gain insight of digital

data

Store and analyze large amounts

of digital data to understand

consumers in a new digital era.

R&D and innovation programs:

Customer business programs

and investments around R&D

and innovations

Time to market by using more

data sources for analytics

Page 14: HEY, WHAT'S THAT DATA LAKE?

Company Confidential - For Internal Use Only

Copyright © 2014, SAS Insti tute Inc. Al l r ights reserved.

HENRIK SLETTENE

[email protected]