M E M B E R M E E T I N G 4 0 S O C I A L M E D I A . O R G Hewlett Packard Enterprise Ted Sclavos The dating game of BtoB influencer marketing Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 40 Los Angeles 7-26-2016
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Hewlett Packard Enterprise: The dating game of BtoB influencer marketing, presented by Ted Sclavos
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MEM
BER MEETIN
G 40
SO
CIALMEDIA.ORG
Hewlett Packard Enterprise Ted Sclavos
The dating game of BtoB influencer marketingLearn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORGCASE STUDIES
Member Meeting 40Los Angeles7-26-2016
of B2B Influencer Marketing
Ted Sclavos - Digital Marketing, Hewlett Packard Enterprise @tedsclav
The Dating Game
86% 57%of B2B buyers use
social media in theirpurchase decision
process1
of the buying processis complete before asales rep is called2