Heuristic Evaluation Presentation - Team 11

• 1. Website Analysis for Association of Information Technology Professionals By: Aaron Diaz, Jean Sebastien Hyppolite, and Marianela Reyes

2. Overview Successful Organization Heuristic Evaluation Areas of Concern Recommendations Questions 3. What Makes a Successful Organization? What Makes a Successful Organization? 4. Mission, Vision, Goals Vision AITP is the leading worldwide society of information technology business professionals and the community of knowledge for the current and next generation of leaders. Mission To serve our members by delivering relevant technology and leadership education, research and information on current business and technology issues, and forums for networking and collaboration. 5. AITP Website Experience: Member vs Non-Member 2003 Web portal implementation 2011 redesigned web portal Unfamiliar with website, navigation Scattered information 6. Non-Member to New Member Importance of having a web presence In need of a visually appealing and attractive design 5 Second Study(Lindgaard) 7. Heuristic Evaluation Developed by Jakob Nielsen 10 general categories/guidelines evaluates different aspects of a UI 8. Heuristic Evaluation Website Comparison Similar organization websites NSPE.org Computer.org Same methodology and scoring 9. AITP vs IEEE Computer Society 0 5 10 15 20 25 Homepage Website Functionality Navigation and Information Quality of Writing and Content Forms and Data Store Front and Ecommerce Search Help, Feedback and Error Tolerance Layout and Visual Design Accessibility and Technical Design AITP 0 5 10 15 20 25 30 Homepage Website Functionality Navigation and Information Quality of Writing and Content Forms and Data Store Front and Ecommerce Search Help, Feedback and Error Layout and Visual Design Accessibility and Technical Design IEEE Computer Society 10. AITP vs NSPE 0 5 10 15 20 25 30 Homepage Website Functionality Navigation and Information Quality of Writing and Content Forms and Data Store Front and Ecommerce Search Help, Feedback and Error Layout and Visual Design Accessibility and Technical Design NSPE 0 5 10 15 20 25 Homepage Website Functionality Navigation and Information Quality of Writing and Content Forms and Data Store Front and Ecommerce Search Help, Feedback and Error Tolerance Layout and Visual Design Accessibility and Technical Design AITP 11. Areas of Concern Navigation Overwhelming Lack of breadcrumbs Lack of Site Map Store Front and Ecommerce Separate from aitp.org Unorganized product information Visual Layout and Design Uninviting design Dated appearance 12. Recommendations Condense navigation and add visual cues Implement breadcrumbs and site maps throughout Organize product information in store New layout design with focal point 13. Navigation Contracts/expands Visual cues to guide user 14. Navigation Use of headings and sub headings Breadcrumbs (secondary navigation) 15. Store Front Store homepage Products categories Checkout/cart system 16. Store Front Grid layout Separate pictures of each product Clear pricing Linked to detailed information 17. Visual & Aesthetic Design Sample layouts from Artisteer.com Focal points 18. Conclusion New Members Recommendations New layout design Revamp store front Improve navigation 19. Questions?