Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 1 Heterogeneous networks Market trends
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 1
Heterogeneous networks Market trends
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 2
GREATER DEMAND THAN EVER
1B mobile YouTube views / day
1B mobile facebook users
1,2B Smartphones in 2014,
0.5B LTE capable
0,5B WhatsApp users
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 3
2,6B
4.5B
7,1B HSPA/LTE SUBSCRIBERS 2019 Ericsson Mobility Report, JUNE 2014
13 GB
6.3 GB
2.5 GB
2019
3.3 GB
1.4 GB
0.65 GB
2013
COVERAGE
4x USAGE
10x TRAFFIC
REGIONAL
1.6B
0.2B
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 4
50% of mobile data traffic in 2019 will come from video
Source: Ericsson measurements in live, mature network (2014)
3G & LTE application mix is similar: video is dominant Instant messaging is dominant in 2G
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 5
GROWING DEMAND FOR EXPERIENCE
Premium experience
HD
Professional experience
Social experience
Demand drives need for speed Differentiation & segmentation opportunity
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 6
After
4 seconds 10 % of users
ABANDON
online videos
After
10 seconds 40% of users
have given up….
”JUST A SECOND PLEASE”
Commercial in confidence, © Ericsson AB 2014
On The Line: Defining user experience
For Web browsing: 25% of users abandon after 4 seconds 50% of users give up after 10 seconds
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 7
WHY Hetnet & Small cells?
Site Access Macro vs Small Site
In-Building and Enterprise
Spectum Assets
Improve App Coverage
2100 1800 850
Improve User Experience
2600
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 8
1. Network Performance
2. Value for Money
3. Ongoing Communication
4. Tariffs Plans Offered
5. Customer Support Relative impact between each driver and loyalty to operator brand. Source: Ericsson consumer lab 2013
Performance drives user loyalty
Enable revenue growth through best end user experience
Performance is the key differentiator
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 9
App Coverage
10 Mbps 1 Mbps 0.1 Mbps > 10 Mbps
70% of traffic is indoor
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 10
Mobile Enterprise transformation
Workforce mobility
Consumerization
Business optimization
Cloud applications
Multiple devices – all wireless
Multiple locations – access everywhere
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 11
Different situations call for different solutions
SEAMLESS USER EXPERIENCE - EVERYWHERE
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 12
Indoor is the next big competition
And not just for operators…
Office Plazas
Shopping Malls
Apartment Buildings
Public Transport
Schools & Universities
Arenas & Stadiums
Great indoor performance is a
competitive advantage for any commercial
venue, since their value is networked
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 13
One strategy, three phases
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 14
Key benefits
Micro RBS6501
Micro RRUS
City street square
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 15
Ericsson Zero Site solution for city street / Square
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 16
Office
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 17
Mrrus 12
Mixed mode WCDMA/LTE
2x5 W
4 WCDMA carriers/20 MHz LTE
Internal or External antenna
Outdoor or Indoor installation
Integrated AC or DC Power Supply
Weight & volume ~ 10 kg & 11 l
CPRI, 2.5 Gbps
RBS 6401
mRRUS
mall train station
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 18
Radio DOT Distributed Solution
Small RBS All-in-one Solution
› Distributed architecture, pooled baseband
› Scalable for growing needs
› Suitable for medium - large size venues
› All in one
› Integrated radio, antenna, transport
› Suitable for smaller venues
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 19
Ultra-compact indoor radio solution
Radio Dot System
1st
Indoor Technology Breakthrough
› Ultra-compact with flexible mounting
› Band independent radio architecture
› Adaptive and robust signal transmission
› Integrated, long reach remote powering
› Carrier Aggregation and Combined Cell
› Mixed mode with WCDMA and LTE
› Dynamic capacity allocation
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 20
Harmonizing all levels of the network
Small Venue Home solutions
Large Venue Enterprise
Backhaul
Core Network
Cloud
Outside-in Coverage
All-in-one Solution
Distributed Solution
Medium Venue Small Enterprise
Harmonized and integrated high performance network for today’s and future demand
Capacity, scalability & robustness
Connectivity, availability & low
latency
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 21
The key to real performance
with ONE
Network
right Solutions
Coordination & Integration One size does not
fit all spaces
Painel Telebrasil | Commercial in confidence | 2014-09-09 | Page 22