het collectief centrum van de Belgische technologische industrie
het collectief centrum van de Belgische technologische industrie
het collectief centrum van de Belgische technologische industrie
Sirris, collective centre of the Belgian technology industry
Driving Industry by Technology
21/06/2007© sirris 2007 | www.sirris.be | [email protected] | 3
Defense & securityMechatronicalengineering
Electricalengineering
ICT
Mounting & Cranes
AerospaceContracting & maintenance
Metal processingPlastics & composites
Construction products
Metals and Materials
Industrial Automation
Automotive
Accompany with introduction of technology innovations
For the technology industry
Improve the competitive position
21/06/2007© sirris 2007 | www.sirris.be | [email protected] | 4
Mission: Driving industry by technology
• Advise and guide companies during their introduction of technological innovations. • Our experts visit companies on site, offer them technological
advice, launch innovation paths, and provide guidance until theyreach the implementation phase.
• Objective knowledge partner• It is our aim to find concrete solutions to the real challenges
facing Belgian entrepreneurs. In doing so, we do not favour any particular technology. We are:• Independent and driven by demand• Multi-technological
• Focused on results
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Knowledge development and research
Innovation stimulation
Advise and guidance
Collective
Materials ProductDevelopment ProductionTechnology ProcessOrganisation ICT
Individual
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>2000 member companies
Key figures
> 5 000 industrial interventions each yearin 2000 companies
85% SME
> 100 technology experts> 100 European projects
already carried outturnover of 20 million euro
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Locally present, embedded in 3 regions
Engineering of product development and manufacturing systemsSystems designVirtual Engineering, Materials engineer-ing-Composites-Surface treatment-plastics
Materials engineering-surface treatmentProuction technology-Machining-One setup machining
Product engineering & designRapid manufacturing, proto-typing & toolingMaterials engineering-Composites & nanocomposites-Plastics-Nanopowders & plasma-Magnesium thixomoulding
Virtual EngineeringMaterials engineering-foundry-Materials selection/testing-Pressure equipment-Heat treatment
ICTSoftware engineering
Micro fabricationRapid manufacturing
Materials
ProductionTechnology
ProductDevelopment
Process Organisation
ICT
het collectief centrum van de Belgische technologische industrie
Taking technical innovation at a higher levelTechnology strategyIntegrated projects
het collectief centrum van de Belgische technologische industrie
Technology strategy
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What is innovation?
Knowledge€
RESEARCH
INNOVATION
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Why do you a need a strategy?
1. To make choices !
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Is this your project pipeline?
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Average
added value time
Number projects per engineerBron: IBM Development Efficiency Study
100%
80%
60%
40%
0%
20%
65431 2
Many projects = low productivity
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Why do you a need a strategy?
“It is not the strongest of the species that survives, nor the most intelligent,
but the one most responsive to change.”
Charles Darwin
2. To be able to change !
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Per
form
antie
Time
Physical limit
Maturiteit
Take-off
Start
Innovation is mainly incrementalbased upon a dominant design.
Radical innovation
Innovatie aimes mostly at processes and services
Technology evolution: the S-curve
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Innovation phases
,
Focus
Time
Product innovationProcess innovation
Business model innovation
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Time
Disruption
Per
form
ance
Disruptive innovation
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Technology strategy – a definition
A technology strategy gives choices at mid term regarding the technology portfolio of a company.
It plans the collaborations with technology providers and defines the relations with product and process
innovations.
21/06/2007© sirris 2007 | www.sirris.be | [email protected] | 19Source: RWTH Aachen
Example
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Business strategy and technology strategy
Source: RWTH Aachen
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Case: RVB
• Small enterprise• Niche player, water taps• Wants to develop a new generation of
products by introducing more technologies.
• Question: in which technologiesdoes the company have to invest?
Technology
Market
Funnel
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Case: Fours Industriel Belge
• SME• Heat treatment installation for
metal wires• Divers product portfolio based
on many technologies
• Question: in whichtechnologies does the companyhave to invest?
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Product – Markt – Technologie
Producten MarktenTechnologieën
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Steps in a technology strategy
• Situation analysis• Product-Market combinations• Competitors• Market expectations
• Technology analysis• Internal and externe technologies• S-curve, technology position
• Analysis of the strategical impact of technologies• Describe technology options• Formulate strategic plan
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Portfolio analysis of PM combinations
1
2
3
4
5
1 2 3 4 5competitivity
attr
activ
ity
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Portfolio analysis of PM combinations
1
2
3
4
5
1 2 3 4 5competitivity
attr
activ
ity
HF connectoren (telecom)
LF connector
Sensoren (machinebouw)
2 mm systemen
Chipkaarten
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Portfolio analysis of PM combinations
1
2
3
4
5
1 2 3 4 5competitivity
attr
activ
ity
Analyseren
Desinvesteren
Investerenin groei
Uitmelken
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Patent research
Aantal patentenCCVD
0
20
40
60
80
100
Jaar (1992-2008)
Aantal patenten per bedrijf
0
10
20
30
40
50
60
Bedrijven
Patent evolution.
Number of patents per company
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Technology analysis
1
2
3
4
5
1 2 3 4 5Technologische positie
S-cu
rve
posi
tie
Display
Wireless transmission
Overmoulding
Coating
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Market Technology analysis
Differentiatie doorunieke technologie
Differentiatie doorunieke integratie, diensten,…
Onvervulde noden
Tijd
Perf
orm
antie
Technologie overtreftKlant verwachtingen
Integratie domineert
Tijd
Rel
ativ
e %
cust
omer
s
EarlyAdopters
LateAdopters
Technologiedomineert
MInimale performantievoor doorbraak
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1
2
3
4
5
1 2 3 4 5Technologische positie
S-cu
rve
posi
tie
Technology analysis
Potentieel Investeren
InsourcingPartnerships
TechnologiewachtTechnologiewacht
Integratie
AnalyserenZaaien
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When is a technology strategic?
1. Does the technology have real value?
Differentiation:Increase of price
Decreaseof cost
ProfitTechnology
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When is a technology strategic?
2. Does the technology provide a unique advantage?
Are there alternative technologies witha similar or better performance?
3. How sustainable is the advantage?
Protection by patents, company secrets, …
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Start
Takeoff
Maturiteit
UniekheidComplementaire
Assets
Uniqueness and the life cycle
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When is a technology strategic?
4. Can we bring the technology to the market?
Are there enough collateral assets to profit from the technologyinvestment?
Collaboration with partners.
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Technology options and scenario analysis
• Analysis leads to a number of technology options• Own development• Partnerships• Starte new technologies/products
• Biggest problem of strategy: the future cannot be predicted
• Map the potential risks / SWOT • Technological risks• Market risks• Competition
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Scenario analysis
• Select the two main uncertainties• Evaluate the consequences of different options• Choose a robust solution• Do not close options too fast
Competitor launchespremix technology
Steel cord market grows Steel cord market stabilises
Premix patent is ours
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Case
from distribution to system development
Ieco:Distributie
Componentbouwer
Ieco:Distributie
Ieco:Integrator
Ieco: Op maat maken
OEMproducten
MRO
Ieco:RevisieIeco: Comp.
ontwikkelaar
Componentontwikkelaar
Weder-distrubutie
Ieco: Comp.bouwer
Eigendistrubutie
Componentbouwer
Ieco:Distributie
Ieco:Integrator
Ieco: Op maat maken
OEMproducten
MRO
OEMproducten
MRO
OEMproducten
MRO
Ieco:RevisieIeco: Comp.
ontwikkelaar
Componentontwikkelaar
Ieco: Comp.ontwikkelaar
Componentontwikkelaar
Weder-distrubutie
Ieco: Comp.bouwer
Eigendistrubutie
Legende:• IECO• IECO in de toekomst• Extern
Legende:• IECO• IECO in de toekomst• Extern
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1
2
3
4
56
7
8 9
10
11
12
1314
15
1617
18
19
0
2
4
6
8
10
0 2 4 6 8 10Competentie
Att
ract
ivite
it
Hydraulische componentenOntwikkelaarOEM
Hydraulische componentenRevisieMRO-G
Hydraulische componentenRevisieMRO-KM
Hydraulische componentenRevisieOEM
Hydraulische systemenIntegratorMRO-G
Hydraulische systemenIntegratorMRO-KM
Hydraulische systemenIntegratorOEM
Hydraulische systemenRevisieMRO-G
Hydraulische systemenRevisieMRO-KM
Pneumatische componentenOntwikkelaarOEM
Pneumatische componentenRevisieMRO-G
Pneumatische componentenRevisieMRO-KM
Pneumatische componentenRevisieOEM
Pneumatische systemenIntegratorMRO-G
Pneumatische systemenIntegratorMRO-KM
Pneumatische systemenIntegratorOEM
Mechanische aandrijvingIntegratorMRO-G
Mechanische aandrijvingIntegratorMRO-KM
Mechanische aandrijvingIntegratorOEM
Eco systeem Subassembly sturing Subassembly electriciteit
Subassembly mechanica
Component
Life cycle cost 3 Systeem testen 6 Elektrische motoren 9 Lakken 3 Hydraulische pomp 9Geluidsbeheersing 9 CANbus op ventiel 1 Sensoren alarm (temp,
peilniveau)6 Manifold 6 Filters 6
Energie 9 Bussysteem 9 Klemmenkast als interface
9 Complexe manifold productie - optimalisatie gewicht en afmetingen
9I Hydraulische ventielen 9
Telemonitoring van componenten en systemen
6 Frequentie variator bij aanloop cilinder
0 Ontwerp elektrisch schema
0 Ontwerp hydraulisch schema
6 Koeler 6
Logging in situ/bij EMC 6 Handleiding en dossiers 6 Berekening en keuze van hydraulische componenten
6 Reservoir 9
Tracing 9 Stuurkaart op ventiel (regeltechniek)
3 Dynamisch gedrag van systemen
9I Hydraulische cilinders 9
Web voor aftersales (voor grote OEM)
? Dimensioneren ventiel 6 Virtueel ontwerp van hydraulica als component (via eenvoudige CFD)
9I Klein materiaal bv koppelingen
9
Machine by wire 9 Simulatie fluïdum op microniveau (via complexe CFD)
9I
Professioneel ontwerp 9 Pneumatische sturing van hydraulische ventielen vb voor ATEX
1
Sensoren met meer functionaliteit dan alarm, vb ifv toepassing
6 Assemblage 6
Real time solutions voor vb nichemarkt van testopstellingen
3 Automatisatie van hydraulisch ontwerp
3
PLC? Ontwerp ifv assemblage "gemak/kost"
3
Passieve signalisatie - pictogrammen
9I
Materiaal selectie ifv vb oxidatie
9I
Eco systeem Subassembly sturing Subassembly electriciteit
Subassembly mechanica
Component
Life cycle cost 3 Systeem testen 6 Elektrische motoren 9 Lakken 3 Hydraulische pomp 9Geluidsbeheersing 9 CANbus op ventiel 1 Sensoren alarm (temp,
peilniveau)6 Manifold 6 Filters 6
Energie 9 Bussysteem 9 Klemmenkast als interface
9 Complexe manifold productie - optimalisatie gewicht en afmetingen
9I Hydraulische ventielen 9
Telemonitoring van componenten en systemen
6 Frequentie variator bij aanloop cilinder
0 Ontwerp elektrisch schema
0 Ontwerp hydraulisch schema
6 Koeler 6
Logging in situ/bij EMC 6 Handleiding en dossiers 6 Berekening en keuze van hydraulische componenten
6 Reservoir 9
Tracing 9 Stuurkaart op ventiel (regeltechniek)
3 Dynamisch gedrag van systemen
9I Hydraulische cilinders 9
Web voor aftersales (voor grote OEM)
? Dimensioneren ventiel 6 Virtueel ontwerp van hydraulica als component (via eenvoudige CFD)
9I Klein materiaal bv koppelingen
9
Machine by wire 9 Simulatie fluïdum op microniveau (via complexe CFD)
9I
Professioneel ontwerp 9 Pneumatische sturing van hydraulische ventielen vb voor ATEX
1
Sensoren met meer functionaliteit dan alarm, vb ifv toepassing
6 Assemblage 6
Real time solutions voor vb nichemarkt van testopstellingen
3 Automatisatie van hydraulisch ontwerp
3
PLC? Ontwerp ifv assemblage "gemak/kost"
3
Passieve signalisatie - pictogrammen
9I
Materiaal selectie ifv vb oxidatie
9I
Eco systeem Subassembly sturing Subassembly electriciteit
Subassembly mechanica
Component
Life cycle cost 3 Systeem testen 6 Elektrische motoren 9 Lakken 3 Hydraulische pomp 9Geluidsbeheersing 9 CANbus op ventiel 1 Sensoren alarm (temp,
peilniveau)6 Manifold 6 Filters 6
Energie 9 Bussysteem 9 Klemmenkast als interface
9 Complexe manifold productie - optimalisatie gewicht en afmetingen
9I Hydraulische ventielen 9
Telemonitoring van componenten en systemen
6 Frequentie variator bij aanloop cilinder
0 Ontwerp elektrisch schema
0 Ontwerp hydraulisch schema
6 Koeler 6
Logging in situ/bij EMC 6 Handleiding en dossiers 6 Berekening en keuze van hydraulische componenten
6 Reservoir 9
Tracing 9 Stuurkaart op ventiel (regeltechniek)
3 Dynamisch gedrag van systemen
9I Hydraulische cilinders 9
Web voor aftersales (voor grote OEM)
? Dimensioneren ventiel 6 Virtueel ontwerp van hydraulica als component (via eenvoudige CFD)
9I Klein materiaal bv koppelingen
9
Machine by wire 9 Simulatie fluïdum op microniveau (via complexe CFD)
9I
Professioneel ontwerp 9 Pneumatische sturing van hydraulische ventielen vb voor ATEX
1
Sensoren met meer functionaliteit dan alarm, vb ifv toepassing
6 Assemblage 6
Real time solutions voor vb nichemarkt van testopstellingen
3 Automatisatie van hydraulisch ontwerp
3
PLC? Ontwerp ifv assemblage "gemak/kost"
3
Passieve signalisatie - pictogrammen
9I
Materiaal selectie ifv vb oxidatie
9I
Core - technologiesklanten
tech
nolo
gie
technologie
partn
er
klanten
tech
nolo
gie
klanten
tech
nolo
gie
technologie
partn
er
technologie
partn
er
partner search
PM
T
TM
21/06/2007© sirris 2007 | www.sirris.be | [email protected] | 41
Conclusions
• A strategic framework is needed to ensure innovations• The foundations of a technology strategy:
• S-curve• Own technological position• Market expectations
• Uniquenesss and assests lead to a competitive advantage• Technology strategy (T) and business strategy (PM) should be
closely linked