Het Belang Van Limburg - HyperLocal
Nov 15, 2014
Belgikako HET BELANG VAN LIMBURG egunkariak 2011ko martxoan ekin zion Hyperlocal egitasmoari. Bart Bijnensek proiektuaren nondik norakoak kontatu zizkigun TOKIKOM jardunaldietan.
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HYPERLOCALBart Bijnens
• Hyperlocal citizen journalism as a challenge for the traditional media
- General overview
- Het Belang van Limburg
- 10 lessons we have learned
• Everybody is a journalist
- Why do citizen journalists even exist?
- What’s the difference?
- Problems?
Difference professional – citizen journalists
Model Professional journalist Citizen journalist Attitude Objective InvolvedReference group Colleagues CitizensAgenda Official PublicSources Official CitizensInformation Complete PragmaticFraming Factual Authorisation by citizensFocus Positions CommunityMethode Interviews DialoguesPurpose Scoops Involvement
Where to find each other?
CONCENTRA MEDIA IN LIMBURG
Flemish province
Belgian Limburg
Capital: Hasselt
Number inhabitants: 845,000
Euregion: Aachen, Liège, Maastricht
CONCENTRA MEDIA
HET BELANG VAN LIMBURG - Baseline
HET BELANG VAN LIMBURG - Numbers
BASELINELimburger and world citizen
‘Belang van Limburg’ = ‘In the interest of Limburg’
Name = programme
HET BELANG VAN LIMBURG - Numbers
100,000Net sale
HET BELANG VAN LIMBURG - Numbers
83%Market Share
HET BELANG VAN LIMBURG - Numbers
70%Subscribers
30%Non-Subscriber Sale
HET BELANG VAN LIMBURG - Target group
Target group
All inhabitants
All ages
All social levels
HET BELANG VAN LIMBURG - Numbers
80 pagesNational/international news section
Regional news section
Sports section
Culture section
Volume
HET BELANG VAN LIMBURG - Further on
Further on
HET BELANG VAN LIMBURG - Further on
Centipede Reader’s Page
We answer all questions
Service• Last minute tickets• Lost and Found• Who can help?• I’m looking for (collectors)
Oops! Rectifications
Good News
HET BELANG VAN LIMBURG - Extra
Magazine
Fashion
Leisure
Food
Multi Media
Tourism
Cars
Books
HET BELANG VAN LIMBURG - Service
Service
HET BELANG VAN LIMBURG - Service
Call us!
Tax declaration
Investing
Christmas or Easter cooking
Education
HET BELANG VAN LIMBURG - Service
We help you!
Walking and cycling in Limburg
Stop smoking
Lose weight
Preparing for a marathon
Political debate in your community
Invite an asylum seeker
HET BELANG VAN LIMBURG - Community
Community building
HET BELANG VAN LIMBURG - Community
1992: ‘in paper’
1996: supplement
2007: 5,330 babies
Baby special
2012: 7,000 babies
HET BELANG VAN LIMBURG - Community
365 schools
First Class
580 classes
10,000 students
HET BELANG VAN LIMBURG - Community
All exam results
People who passedtheir exams
HET BELANG VAN LIMBURG - Economy
Made in LimburgLocal economy website
Entertainment
Wanatoe Award for local artists
Prize for best immigrant student
since 2006
Fund Raising
A Heart For Limburg
And then we went
HYPERLOCAL
Why?
- Geographical community is the link- This is where we make the difference
- Commercial opportunities
HET BELANG VAN LIMBURG - Basic
Strategy
Maximise established links with local community
HET BELANG VAN LIMBURG - Basic
Strategy
Ensure that each contact brings best possible financial return
CONNECT – BIND – EDUCATE - CONNECT
New techniques bring new possibilities to make better news products and to createa stronger community spirit.
Combination of regular journalists and citizen journalists
HET BELANG VAN …
HET BELANG VAN… (name community)
• 48 communities, 48 websites• Extra supplement in weekend newspaper (10 editions)• Since March 1, 2011 • ‘Ping pong’ website - newspaper
HET BELANG VAN… (name community)
• Het Belang… = very strong brand• 7.000 registered citizen journalists• Sales increase (new advertisers!)• 95 % in print (conservative local advertisers)
HET BELANG VAN… (name community)
• Facts• Service• Connecting people• News for the people, by the people • THERE IS NO SUCH THINGS AS SMALL NEWS
Challenges
Challenges
1.Generate enough money2.Reduce costs3.Generate enough relevant content (attract 25% of inhabitants on weekly base)4.Organise newsroom 5.Widen base
10 lessons
1. Be first
10 lessons
2. Be your local Facebook
10 lessons
3. Be young
10 lessons
4. Be mobile
10 lessons
5. Be a strong brand
10 lessons
6. Be a community manager
10 lessons
7. Be a missionary
10 lessons
8. Be a team player
10 lessons
9. Be reliable
10 lessons
10. Be involved
What brings the future?
- Citizens and journalists: unite- Start multi-disciplined initiatives- Create your own hyperlocal universe
Thank you for your attention
© Concentra Media
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