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HESTA market segmentationFebruary 2017
This is an image from the Nationaal Archief, the Dutch National Archives, and Spaarnestad Photo
about HESTA
80/20
assets
$46b+
members
850k+
gender ratio
omnichannelin super?
4
Making the most of what members
have invested for their retirement
5
why your employer has chosen HESTA for you
Supportsyour industry
Low fees
Strong returns
Greater freedom for you
HESTA market segmentationFebruary 2017
HESTA market segmentationFebruary 2017
Compelling experiences
8
Personalised
& relevantEase Emotion Efficiency
9
From join
to welcome
in email
10
From join
to welcome
…and social
11
35% reductionin likelihood to churn
the results…
101,909personalised
communications
50%email
open rate
12
What about the other
800k members?
13
custom audiences
experiences that
deliver
14
the results
15
Net growth
More engagement
More positive action
86% member
satisfaction
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Looking ahead
A clearer view of the member
The future of omnichannelmarketing at
HESTA Moving to always on campaigns
Using analytics to better optimiseexperiences
Creating seamless physical and digital engagement
16
“IT ONLY TAKES 57 PEOPLE TO CHANGE THE WORLD”
thank you…
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