Hero motor corp

COMPANY FACT PRESENTATIONHERO MOTOCORP LTD.

EVOLUTION OF HERO MOTOCORP

History & B.O.D

• Founded by Brijmohan Lall Munjal (Picture put to the right)

• 1984 as a joint venture between Hero Cycles of India and Honda of Japan at Gurgaon

• August 2011 Company was renamed as HERO MOTOCORP LTD

• In 2010, it was reported that Honda planned to sell its stake in the venture to the Munjal family.

• Head quarter is at New Delhi.

• Managing director & C.E.Os. Mr Pawan Munjal

• Non Executive director Mr Poul Edgerley

Mission

• To become a global enterprise fulfilling its customers' needs and aspirations for mobility

• Setting benchmarks in technology, styling and quality so that it converts its customers into its brand advocates.

• providing an engaged environment for its people to perform to their true potential.

• It will continue its focus on value creation and enduring relationships with its partners

Vision

• The vision of a mobile and an empowered India, powered by its two wheelers.

• Hero MotoCorp Ltd., company's new identity, reflects its commitment towards providing world class mobility solutions with renewed focus on expanding company's footprint in the global arena.

Hero’s Punchline

Hum Mein Hai Hero

Strategies

• To build a robust product portfolio across categories, explore growth opportunities globally

• Continuously improve its operational efficiency, aggressively expand its reach to customers

• Continue to invest in brand building activities and ensure customer and shareholder delight.

Financial Performance

Sales and market shares

Revenue

Market share

• Hero MotoCorp is planning to diversify into the defence sector by offering the army its line of All Terrain Vehicles (ATVs) and off-road motorcycles in a bid to achieve an EBITDA (earnings before interest, taxes, depreciation, and amortisation) margin of 20 per cent.

USP &STP

SWOT ANALYSIS

AWARDS

• Green Pioneer Award - 2013

• Best value for Money Bike Maker and Best Advertising in Two Wheelers Category at the Auto India Best Brand Awards 2012

• Asias Third Best Employer Brand Award

• Innovation in Loyalty Marketing Award (Initiative: Hero GoodLife Utsav) by Colloquy Loyalty Awards

• Business Technology Excellence Awards 2012

ACHEIVEMENTS

• Neemrana Plant Foundation Stone laid

• 50 Million Cumulative 2 wheelers production

• Global Parts Centre Foundation Stone laid

• Huge Profit in crores(Rs)

Gross Sales 25,659.91 25,235.02 1.68%

Profit Before Tax 2,529.20 2,864.71 -11.71%

PAT 2,118.16 2,378.13 -10.93%

Competitor

4 P’s of Marketing

• Product : 2 wheeler bike from 97CC to 225CC engine

• Place : Pan India(rural & urban), Latin America & Africa.

• Price : An Affordable price

• Promotion : Ads, Marketing assignment and promotion

BCG MATRIX

BCG MATRIX

SPLENDER SERIES

PASSION SERIES

KARIZMA

HUNK

CBZ-EXTEREME

PLEASURE

CD DELUXE

CD 100SS

CD DAWN

ACHIEVER

GLAMOUR

AMBITION

PEST Analysis

• Social factor : A unique initiative of the “Har Gaon Har Aangan” program it seeks to reach every Indian home and every Indian village, and in the process, build long-lasting relationships with people across the country

• Technical factor : The Company has consistently relied on innovation, technology and design to sustain excitement amongst customers

• Environmental factor : In an effort to expand the horizons of its environmental practices, Hero MotoCorp is launching a Green Vendor Development Program (GVDP) in collaboration with its business partners

• Political factor: With the Company having firm plans to increase its footprint in Latin America and Africa, it will become more susceptible to country-specific as well as region-specific geo-political events.

Learning Perspective

• Hero Motocorp attracts the customer who is planning to buy a 2 wheeler

• It offers at low price & better quality

• Suggestible to family member & youth

Job Opportunities

• In the year 2012-13 recruitment, company offered non-R&D

• The complete process comprises of the following rounds:

• Written Test

• Group Discussion

• Personal Interview

Conclusion

• The World's largest two-wheeler manufacturer company

• It continues to maintain this position till date.• Termination of Honda joint venture December 10th

2010• August 2011 company was renamed Hero Motocorp

Ltd. • Net revenue from operations of the Company grew by

0.80%, from Rs. 23,579 crores in 2011-12 to Rs. 23,768 crores in 2012-13.

• Three Plants at Gurgaon, Dehradun & Haridwar and its cooperate office is at New Delhi