1/12/12 Hero Moto Corp | SWOT Analysis | BrandGuide | MBA Skool-Study.Learn.« 1/3 www.mbaskool.com/brandguide/automobiles/1196-hero-moto-corp.html SeaUch MBAS You are here: Home BrandGuide Automobiles Hero Moto Corp Email Password Remember me Forgot login? No account ye 10N LiNe HOME ARTICLES DOCS BRANDGUIDE COLLEGES FORUM :RITE 4 US ADS B-SCHOOL PAGES HeUo MoWo CoUp < PREVIOUS Hero Moto Corp (Hero Honda) Logo Parent Compan\ Hero Group Categor\ Motorcycles, Scooters Sector Two-Wheelers Tagline/ Slogan HXm mei hai HeUo; DeVh ki Dhadkan (HeroHonda) USP Wide product variety, excellent brand equity & high customer loyalty STP Segment Young boys looking for fast sporty bikes for Indian roads Target Group Young boys in the age 18-30 middle class Positioning Every person has a hero and a winner within one¶s self Product Portfolio Brands 1. CBZ 2. Kari]ma 3. Passion 4. Pleasure 5. Splendor SWOT Anal\sis Strength 1. Huge brand equity and one of the biggest players in the two wheelers Indian market 2. Excellent R&D, and wide variety of products in every segment. 3. Excellent distribution, over 3000 dealerships and service centers 4. Good advertising and excellent rebranding from Hero Honda to Hero Moto Corp Weakness 1. Absence in the premium bike segment 2.High imports for its spare parts i.e. over 30% imports 3. Most of the products have similar features and low on design and innovation 0 Like it!
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