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Presented By:
Shweta ,
Rajesh &Vidhi
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LOGO
The image is used to identify the organizationHero subject of public interest.
The significance of the logo is to help the readeridentify the organization.
It assure the readers that they have reached theright article containing critical commentary aboutthe organization.
It illustrate the organization's intended brandingmessage in a way that words alone could notconvey.
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INTRODUCTION
An Indian motorcycle and scooter manufacturer
based in New Delhi, India.
Hero Honda started in 1984 as a joint venture
between Hero Cycles of India and Honda of
Japan.The company is the largest two wheeler
manufacturer in India.
The 2006 Forbes 200 Most Respected companies
list has Hero Honda Motors ranked at 108.
http://en.wikipedia.org/wiki/Motorcyclehttp://en.wikipedia.org/wiki/Scooter_(motorcycle)http://en.wikipedia.org/wiki/New_Delhi,_Indiahttp://en.wikipedia.org/wiki/Hero_Cycleshttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Hondahttp://en.wikipedia.org/wiki/Hero_Cycleshttp://en.wikipedia.org/wiki/New_Delhi,_Indiahttp://en.wikipedia.org/wiki/Scooter_(motorcycle)http://en.wikipedia.org/wiki/Motorcycle8/2/2019 Hero Honda & Videocon
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PROMOTION-ACTIVITIES
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HERO-HONDA & HONDA
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TERMINATIONOF HONDAFROM
JOINTVENTURE
Decided in December ,2010 by board of
directors
To terminate the joint venture between Hero
Group of India and Honda of Japan in a phased
mannerThe Hero Group would buy out the 26% stake of
the Honda in JV Hero Honda
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NEW LOGO
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HERO MOTOCORP
HUM MAIN HAI HERO
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NEW LOGO
The new brand identity and logo,
Hero MotoCorp, was developedby the London firm Wolff Olins.
The logo was revealed on 9
August 2011 in London, the daybefore the third test
match between England and
India.
The entire logo is used to conveythe meaning intended and avoid
tarnishing or misrepresenting the
intended image.
http://en.wikipedia.org/wiki/Wolff_Olinshttp://en.wikipedia.org/wiki/Test_crickethttp://en.wikipedia.org/wiki/Test_crickethttp://en.wikipedia.org/wiki/Test_crickethttp://en.wikipedia.org/wiki/Test_crickethttp://en.wikipedia.org/wiki/Test_crickethttp://en.wikipedia.org/wiki/Wolff_Olinshttp://en.wikipedia.org/wiki/Wolff_Olinshttp://en.wikipedia.org/wiki/Wolff_Olins8/2/2019 Hero Honda & Videocon
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HERO MOTOCORP
Hero MotoCorp can now export to
Latin America, Africa and West
Asia.
Hero is free to use any vendors for
its components instead of justHonda-approved vendors.
Hero can use the Honda brand till
2014, but the Indian group wants to
acquire a new identify of its own at
the earliest in order to maintain its
leadership position.
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AFTERNEWSOFDEMERGER
Overall sentiment about Hero motors future was
not very positive.
Stock market and financial pundits had theirreasons (like royalty that Hero group would have topay to Honda motors till 2014) to doubt their
profitability.
Hero Honda would be able to command samebrand loyalty, customer faith and credibility in theeyes of its customer sans Honda?
Would it be possible to instil same feeling ofbelongingness after removing 'Honda' from 'HeroHonda?
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WITH A.R.RAHMAN
An affirmative yes was the answer from acombined team the Mozart viz. A R Rahman, a
pug viz. 'hero
the word Hero did for Hero Moto Corp whatthe pug once did for Vodafone.
Post demerger, the word hero was again usedwith music to evoke emotional appeal in its
viewers.Two, fabulous Rahman music got viewers
hooked on to Hero Moto Corps brand, creatinga familiarity with the brand very quickly.
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COMPANYPROFILE
The brand, which has been in existence for more
than two decades, has managed a fair share in
the entry/middle product segment.
It is perceived as a brand for the Indian middle
class -- no frills, no glamour, simple, reliable and
hassle-free.
The brand will also be positioned to make aconnect with the hearts and minds of young-at-
heart consumers.
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NEW LOGO
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NEW LOGO
The new logo was revealed by king SRK at LA. "The new identity and logo is based on the
consumer-centric approach of the brand and its
positioning to be closer to the consumers heart -
both in terms of its values and philosophies, aswell as its servicing aspects.
The brand make-over is aimed at Youth-minded
consumers who have a new global mind-set.
The Videocon logo is the heart of the new brand
identity.
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CONT..
The Fluid lava reflects the brand idea,'Experience change'.
The green colour is symbolic to the company's
ecology drive.
The brand reinvention will involve our
employees and keep them engaged, energised
and rewardedas a strong workforce results in
even stronger products.
-KR Kim,
vice-chairman and CEO,
Videocon Group
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EXECUTINGTHECHANGE
The re-branding comes after a major review of
the brand's advertising and media planning and
buying duties.
To communicate the change in identity, thebrand will engage in strong marketing initiatives
and promotional campaigns across all the media,
including print, electronic, radio and various
BTL and on-ground activities, marketingcollaterals and visual merchandising.
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CONT..
The group had put up the account, estimated to
be in the region of Rs 200 crore, for a pitch.
"The rationale behind Videocon's brandevolution comes from our constant endeavour to
listen and respond to the changing market
dynamics in India and overseas."
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PROMOTIONALACTIVITIES
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