Heritage agridivision

Heritage Agri Division

Business profile – Agri Division

I. Mission & Vision

II. Agri Business Snapshot

III. Key Take Away – Agri

IV. Pack Houses Infrastructure

Mission & Vision

Mission• Bringing prosperity into rural families of India through co-operative efforts

and providing customers with hygienic, affordable and convenient supply of“Fresh and Healthy” food products

Vision

• To be a progressive billion dollar organization with a pan India foot print by 2015

• To achieve this by delighting customers with “Fresh and Healthy” food products, that are a benchmark for quality in the industry

• We are committed to enhanced prosperity and the empowerment of the farming community through our unique “Relationship Farming” Model

• To be a preferred employer by nurturing entrepreneurship, managing career aspirations and providing innovative avenues for enhanced employee prosperity

• Carved out as a separate business division in the company inJanuary 2008.

• To develop an integrated food supply chain to meet Retail demandand to take up production through “Custom Farming” or“Relationship Farming”, primary processing, “Quality Assurance”and distribution to offer full range of kitchen requirements (Fruitsand Vegetables).

Agri Business Snapshot

Pack Houses:

• Mattam, Santhipuram Mandal, Chitoor District (About 18km from

Kuppam and 130km from Bangalore and 260km from Chennai)

• Adavi Masjid, Mulugu Mandal, Medak district (About 50km from

Hyderabad).


� Custom Farming

• By working Closely with farmers through

Custom Farming or relationship Farming &

providing extension services with respect of

Good Agricultural Practices, Integrated

Nutrition & Pest Management, Pre & Post

harvest practices, which help the farmer

Improve Productivity & minimize handling lossImprove Productivity & minimize handling loss

• Annual Crop calendar that would ensure much

higher annual income per unit area

• Input supply, technical guidance, credit

linkage and Package of improved farm

practices for better productivity

• Crates & logistics support

• Payment for supplies directly credited in

farmer’s bank accounts


� Training:

• Conducting regular training programs for

farmers and field staff in association with

Indian Institute of Horticulture Research

( IIHR) Scientists in the Soil management,

Water management, Integrated pest

management and fertilizer management.

Extension Activities:Extension Activities:

• Distribution of High yielding and disease

resistant hybrid seeds to the farmers.

• Identification of pests and diseases and their

control by recommending specific insecticides

and Fungicides.

• Identification of nutrient deficiency symptoms

and their remedy by recommending specific

fertilizers and nutrients.


Production Areas:

• Kuppam area Comprising Chittoor (Andhra Pradesh), Kolar

(Karnataka) and Krishnagiri (Tamil Nadu) districts.

• Second one comprising Medak, Ranga Reddy and Nalgonda


• Second one comprising Medak, Ranga Reddy and Nalgonda

district (AP)

• Strong Backward Linkage

• Custom Farming or Relationship Farming

• Equipped with strong hold in rural India

• Intensive quality assurance standards



� Pack Houses (Processing Centers)

• Heritage is operating temperature and humidity controlled pack

houses with cold storage facilities and ripening chambers at Chitoor

(AP) and Hyderabad (AP) with capacities of 200MT and 100 MT per

respectively

• These capacities are expandable to 300 MT and 125 MT based

requirement & with modest investments

POST-HARVEST OPERATIONS

RECEPTION

SORTING & GRADING PACKAGING

PRE-COOLING COLD STORAGE

LOGISTICS

Key Take Away – Agri

• 1547 acres under Custom farming per annum

• 326 Custom Famers

• 98 Registered famers

• Collections centers

� Mulugu -4

� Mattam - 7

• 57% supplies to Heritage Fresh Retail stores

Integrated Agri Operations

• 57% supplies to Heritage Fresh Retail stores i.e. 30MT/day

• Commercial sales of 30 MT /day including banana and imported apples.

• Custom Ripening of Banana on average of 50 MT /Day

• Both Pack Houses EBITDA Positive

Pack Houses Infrastructure

Particulars Mattam Mulugu

Location Mattam, Shantipuram, chittoor Dist., Andhra Pradesh, 130 Kms from Bangalore and 260 Kms from Chennai

Adavi masjid (V), Mulugu (M), Medak District, Andhra Pradesh, 50 Kms from Hyderabad

Land 19.22 Hectares 9.25 Hectares

Plant 2 Hectares 1.6 Hectares

Total Built-up Area 134198 Sft 23456 Sft

Processing Capacities 200 MT 100 MT

Cold Storage

(i) Transit for 1 - 2 weeks 4 Nos of 25 MT each 2 Nos of 25 MT each(i) Transit for 1 - 2 weeks 4 Nos of 25 MT each 2 Nos of 25 MT each

(ii) Long term for 1- 5 Months 4 Nos of 300 MT each NIL

(iii) Pre-cooling units 2 Nos of 5 MT each / charge of 6 hrs15 MT charge of 3 hrs

Cold stores serve the purpose

Ripening Chambers 5 Nos of 25 MT each 4 Nos of 10 MT each

Handling Equipments

Hand Trolleys 4 Nos 3 Nos

Crates 19000 Nos 7000 Nos

Crates washing System 1 No 1 No

Pallets to stock Crates 1000 Nos 250 Nos

Fork Lifts 2 Nos 2 Nos

Hydraulic Pallet jack 6 Nos of 1 MT each 4 Nos of 1 MT each

Important Features of the Pack Houses

• Located in the heart of production areas

• Processing and dispatch areas temperature & humidity controlled

• Mechanized Sorting & grading lines to suit different types & volumes ofproduce

• Net Packing / washing of rooty vegetables

• Cold storage infrastructure include Pre-cooling, short and long termstorage chambers


• Ripening chambers of 45 MT at IPH Mattam , 15 MT at IPH Mulugu &15 MT at Chennai DC.

Available facilities in Mattam Pack House

� Location

Mattam, Santhipuram Mandal, ChitoorDistrict.

� Climate is suitable to produce almostall kinds of vegetables crops round theyear

� Processing capacity

200 MT Fruits and Vegetables

� Cold Storage

• Transit Cold Store

4 Nos (short duration) with storagecapacity 200 MT

• Long duration cold store

4 Nos with storage capacity 2000 MT(500 each)


� Infrastructure and processing facilities

Total build up area

12472 square meters

• Reception area: 548 sq. m

• Grading and sorting area: 4200 sq. m

• Line 1: potato, carrot, beetrootwashing and grading linewashing and grading line

• Line 2: Grading line for othervegetables

• Handling capacity per line: 5 MT/ hreach


� Pre-cooling units

2 Nos of 5MT each

� Ripening Chambers

5 Nos of 25 MT each

� Handling EquipmentsHandling Equipments

• Hand Trolleys 4Nos

• Crates 19000 Nos

• Crate Washing system 1 No

• Pallets crates 1000 Nos

• Fork lifts 2 Nos

• Hydraulic Pallet jack 6 Nos.

Available facilities in Mulugu Pack House

Location

Adavi Masjid, Mulugu Mandal,Medak district (about 50km fromHyderabad).

� Processing capacity

100 MT Fruits and Vegetables

� Infrastructure and processing� Infrastructure and processingfacilities

Total built up area 2180 squaremeters

• Reception area: 135 sq. m

• Grading and sorting area: 962 sq. m

� Cold Storage

Transit Cold Store

2 Nos (short duration) with storage

capacity 50 MT (25MT each)

� Ripening Chambers

4 Nos of 15 MT each

� Dispatch Hall

25.5m*15m

� Handling Equipments

Available facilities in Mulugu Pack House

� Handling Equipments

• Hand Trolleys 3Nos

• Crates 7000 Nos

• Crate Washing system 1 No

• Pallets to stack carets 250Nos

• Fork lifts 2 Nos

• Hydraulic Pallet jack 4 Nos.


• Fully supported by DG power

• Totally mechanized material handling system

• Reverse Osmosis (RO) and De-mineralized (DM) plant

• Effluent Treatment Plant (ETP)

Pack Houses Infrastructure

Farm to fork – Integrated Retail Business

Farmer

Pack Houses (F&V)

& staplesBulk Sourcing FMCG Bakery

Distribution centers / ware houses

Sourcing

Distribution Netw

ork and

end Contact

Channels

Dairy

Flagship

stores

Home

Delivery

Urban Consumers

Institutional Sales

Distribution Netw

ork and

Front-end Contact

Channels

Consumers

Man Power Details

S No Division Regular Part timers/Casuals Total

1 Agri 105 81 186

Heritage Agri Division

THANK YOU

Heritage agridivision

Business

mt charge

mt each4 nos

mt each2 nos

agri business snapshottraining

agri iv

business profile agri

mt day includingbanana

heritage agri division