From Students… …to Professionals The Capstone Experience Beta Presentation Real Time Ad Campaign Management Team Urban Science Zach Heick Anthony Orr Yoseph Radding Hang Zhang Department of Computer Science and Engineering Michigan State University Spring 2017
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Here’s the TitleProject Overview •The recommendation engine helps automotive campaigns target potential buyers while avoiding advertising to those not interested in buying a new
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From Students…
…to Professionals
The Capstone Experience
Beta PresentationReal Time Ad Campaign Management
Team Urban ScienceZach Heick
Anthony OrrYoseph Radding
Hang Zhang
Department of Computer Science and EngineeringMichigan State University
•The recommendation engine helps automotive campaigns target potential buyers while avoiding advertising to those not interested in buying a new vehicle•Process various offline and online marketing data and recommends campaign improvements•Campaign managers have the option to implement recommendations to their campaign using an intuitive interface
The Capstone Experience Team Urban Science Beta Presentation 2
System Architecture
The Capstone Experience Team Urban Science Alpha Presentation 3
Create Page Select Brand
The Capstone Experience Team Urban Science Beta Presentation 4
Create Page Select Segments
The Capstone Experience Team Urban Science Beta Presentation 5
Create Select Geography
The Capstone Experience Team Urban Science Beta Presentation 6
Create Page Final Details
The Capstone Experience Team Urban Science Beta Presentation 7
Create Page Loading Bar
The Capstone Experience Team Urban Science Beta Presentation 8
Manage Page
The Capstone Experience Team Urban Science Beta Presentation 9
What’s left to do?
• Improve CSS
• Improve dataflow
• Add more data
The Capstone Experience Team Urban Science Beta Presentation 10
Questions?
The Capstone Experience Team Urban Science Project Plan 11
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The Capstone Experience Team Urban Science Beta Presentation 12
So What Does It Do?
Exports a list which is a highly efficient marketing tool. This list contains names and contact information of people and could save a company millions of dollars by more efficiently marketing to a specific group of people, no longer wasting resources on inefficient marketing.
The Capstone Experience Team Urban Science Beta Presentation 13