"Opportunities for the development of fortification tourism: experience of European walled towns” A Presentation for the Kaliningrad Tourism Conference 15th April 2005 David M. Bruce, MA, MPhil, MRTPI, MCILT, MTS Principal Lecturer in Tourism, Bristol Business School, University of West of England
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"Opportunities for the development of fortification tourism: experience of European
walled towns” A Presentation for the Kaliningrad Tourism Conference 15th April
2005
David M. Bruce, MA, MPhil, MRTPI, MCILT, MTS Principal Lecturer in Tourism, Bristol Business School,
• Glendinning in “Beyond the cult of the Monument” (2001) – condemns ‘the totalitarian (mis-)conception of age-
value’– identifies the conscious and inadvertent mutual
monument destruction of 20th Century warfare
– sees ‘National Heritage’ as ‘now a mask for global commodification’
• Ashworth and Lowenthal developed further themes
‘Dissonant’ Heritage
• Conquest, changes in borders, changes in political control, even changes in population make ‘heritage’ contentious - ESPECIALLY ‘National Heritage’.
• Tunbridge and Ashworth (1996) – about 10 pages on the case of Kaliningrad
• Even walled towns may be divisive, – with insiders and outsiders.
Ownership and Responsibility
• 'Who owns the Past?' asked Lowenthal (1996)
• Tourism incentives to inclusiveness• But dangers of heritage tourism leading to
"irritation/resentment and displacement of [present] host communities"
The Economic Incentive of tourism for walled towns
• Across Europe the 147 member towns– have a population of 3.5 million – attract some 50 million visitors a year. – usually staying only for a day or two – worth about one billion Euros a year– or 285 Euros per head of local population.
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Costs and Benefits
• In larger towns they cost little in the way of extra resources because the infrastucture is available to (and / or needed by) the local inhabitants.
• about 66,000 full time jobs– though many may be part-time or seasonal.
• The built heritage helps– to lengthen the stay– to increase the spend and employment.
European Commission INTERREG iiiC
• a 3 year project called ‘ARCHWAY’– led by the Walled City
of Chester with– 7 other walled towns
members • plus one other town
– advised by the University of West of England.
• Five dimensions of historic town management – Conservation and
Interpretation– Transport and Traffic– Spatial Planning– Tourism and Marketing– Cultural Heritage