Giveaway activation: 4.13.12-4.22.12 Campaign Objective: Raise targeted awareness of Jack Rogers Bahamas Jelly and Classic Navajo sandal lines through activation of Her Campus’s Deals & Steals Giveaways and integrated social media. Campaign elements • Jack Rogers Sandals Deals & Steals Post o Homepage feature: 69,477 views o Deals & Steals landing page: 5215 views o Jack Rogers Giveaway post: 14,771 views Submissions: XXXXX, XXXX unique e-mail addresses, XX% entry rate • Her Campus Magazine Facebook Posts o 22,478 Facebook Fans o 3 Dedicated Posts o 1 share • Her Campus Magazine Tweets o 9,854 Twitter Followers o 2 Dedicated Tweets 4/20: 1 RT 4/22: 1 RT