Henrico Business Leaders February 9, 2015 Dave Saunders Chief Idea Officer, Madison+Main.

Henrico BusinessLeaders

February 9, 2015

Dave Saunders

Chief Idea Officer, Madison+Main

From PC to 4.0

PC Era – “The desktop”

Web 1.0 – The Big W in the WWW

Web 2.0

Where are we now? 3.0

•Fortune 2500 companies now average more than 50% of marketing spend digital.•The average web user spends 3.5 minutes on CNN.com.•The average web user spends 35 minutes using Facebook.•63% of the US population watches online video.•The average web user spent 23.2 hours watching videos online. (approximately 45 minutes a day)•We’re already in 3.0. •4.0 is the future.

World Perspective

•7.1 Billion people

•6.8 Billion cell phones

•4.5 Billion have toilets

–Only 2.4 Billion people have internet access

–#MobileIsGlobal

What 3.0 looks like:

1. Physical and digital world is more highly connected. (Geo-location)

2. Our perception of reality is being altered by technology. (Augmented Reality)

3. Web users have more rights and less privacy. (Government v. Google)

4. Human relationships have become more dependent on digital communications. (Mobile)

5. We don’t search for information. It finds us. (Semantic Web)

6. We, as consumers and citizens, are less passive and more engaged. (Hyperlocal)

7. Everything is moving toward one big platform. (Google?, Apple? Facebook?)

What’s next? Web 4.0

Robots…

I’m not kidding.

Robots

• Amazon – delivery drones

• Boston Dynamics – robocops

• Google – robot cars

• SRI – intelligent agents (AI)

• Mazor Robotics – surgery

There Are Only 3 Kinds Of Brands

What Kind of Brand Are You?

There are only 3 kinds of Brands.

1.Brands you know and love.

2.Brands you know, but don’t love.

3.Brands you never heard of.

What Kind of Brand Are You?

• 1)

• 2)

• 3)

The 4 P’s of Marketing

• Product• Price• Place

• Promotion

Oops…it’s actually 7

People Brands

Process Brands

Physical Evidence Brands

People Brands

Process Brands

Physical Evidence Brands

98% of all companiesare small companies.

And most small companies are #3 brands.

#BoldBrandsWin

This is the winning strategy for emerging companies

Contact me about the 5A Strategy:

(877) MAD-MAIN

[email protected]/madisonandmain

@madisonmain