GROUP E HOW CULTURE HOW CULTURE AFFECTS STRUCTURE AFFECTS STRUCTURE A CASE STUDY OF A CASE STUDY OF HENKEL DONGSUNG HENKEL DONGSUNG VIETNAM VIETNAM Huy Thai Nhat Thuy Dao Thi Thanh Mai Huynh Vu Thanh Mi Pham Nhat Tra Quynh Le Thi Nhat
GROUP E
HOW CULTURE HOW CULTURE AFFECTS AFFECTS
STRUCTURESTRUCTUREA CASE STUDY OF A CASE STUDY OF
HENKEL DONGSUNG HENKEL DONGSUNG VIETNAMVIETNAM
HOW CULTURE HOW CULTURE AFFECTS AFFECTS
STRUCTURESTRUCTUREA CASE STUDY OF A CASE STUDY OF
HENKEL DONGSUNG HENKEL DONGSUNG VIETNAMVIETNAM
Huy Thai NhatThuy Dao Thi ThanhMai Huynh Vu ThanhMi Pham Nhat TraQuynh Le Thi Nhat
Contents
INTRODUCTION
HENKEL IN VIETNAM
ANALYSIS AND SOLUTION
CONCLUSION
CULTURE vs
STRUCTURETHE HENKEL VIETNAM’S FLAWTHE HENKEL VIETNAM’S FLAW
Introduction
EAST VS WEST
HENKEL GROUP
HENKEL IN VIETNAM
FACTORS AFFECT ORGANIZATION
ICI’S ORGANIZATION CHART
SPECIALTY CHEMICALS
DECORATIVE PAINTS
EUROPE
UK
US
EUROPE
UK
US
PACIFIC
CHINA
LATIN AMERICA
PACIFIC
CHINA
LATIN AMERICA
PERFORMANCE COATINGS
CAR REFINISHES
CAR REFINISHES
INDUSTRIAL COATINGS
INDUSTRIAL COATINGS
FUNTIONAL CHEMICAL
FUNTIONAL CHEMICAL
SURFACE CHEMISTRYSURFACE
CHEMISTRY
BOARD OF MANAGEMENT
SUPERVISORY BOARD
CORPORATE STAFF DEP.
HENKEL’S ORGANIZATION CHART
STRAIGHT-LINE CHART
Why this chart is not working in Vietnam?
THE HENKEL VIETNAM’S FLAWS
Human difficulties
Vietnamese team seems very close to each other in one group but not connect with others groups.
Nobody wants to take responsibly when company has trouble.
Beside benefits, cultural diversity also brings costs and concerns.
The role of the manager who directly supporting their staff to meet the company goal is missing.
Responsibility
Managing difficulties
A good start is half of
success
Mutually destructive assurance
Headless Chicken
Little
We look at Henkel Dongsung Vietnam side-by-side with a Vietnamese company, CNC APTECH
ANALYSIS AND SOLUTIONS
Hasty merge
Differences in culture
The problem could be attribute to:
The company should give some orientation training to ICI employees
A good start is half of success
Restructuring: Product Division
Headless Chicken Little
Headless Chicken Little
Leadership problem. Possible to manage/not lead remotely.Leadership’s even more important in
Vietnam Collectivism.
Appoint country top executive.Shared leadership.
Conclusion
References Slocum/ Hellrielgel, Principles of Organizational Behavior, Twelfth Edition, South- Western
CENGAGE Learning Richard L. Draft, Organization Theory and Design, Tenth Edition, South- Western CENGAGE
Learning European Cosmetic Markets, March 1, 2001
http://business.highbeam.com/4143/article-1G1-71840089/schwarzkopf-henkel-combining-resources
Henkel AG & Co. KGaA http://www.henkel.com/SID-F6A7E11D-5719AD06/about-henkel-11779.htm
Vineet Nayar , “It's Time to Invert the Management Pyramid” October 8, 2008 post on HRB blog, http://blogs.hbr.org/hbr/nayar/2008/10/its-time-to-invert-the-managem.html
Fast Market Research, “Henkel AG & Co. KGaA - SWOT Analysis”, August 02, 2010, http://www.pr-inside.com/new-market-research-report-henkel-ag-r2035806.htm
Henkel Group background http://en.wikipedia.org/wiki/Henkel Henkel in brief 2010
http://www.henkel.com/com/content_data/166167_10HEN0037_kurz_gefasst_E.pdf Loctite homepage http://www.loctite.com/welcome-to-loctite-12165.htm Dongsung Vietnam Co, Ltd,. http://deltaviet.com/cong-ty-dongsung-nsc-vietnam/bai-viet/ AkzoNobel http://www.akzonobel.com/news/information_former_ici/ Imperial Chemical Industries http://en.wikipedia.org/wiki/Imperial_Chemical_Industries
References East vs West
http://www.schuh-you.com/Blog/2009/09/26/nike-air-force-i-east-vs-west-rivalry-pack-dj-clark-kent-vs-eddie-cruz/
The manager http://freebiespress.com/icons/the-manager-icon-set/ Responsibility http://www.ssqq.com/archive/vinlin17.htm Question mark
http://www.personalbrandingblog.com/personal-branding-interview-david-brier/ Sweet life http://glory2glory76.wordpress.com/category/sweat-life-180/ Leadership http://www.hirelabs.com/blog/tag/leadership/ Big question http://www.psfk.com/2009/01/edges-big-question.html This way that way http://en.fotolia.com/id/7002897 Confusing http://www.adcet.edu.au/Cats/Policy_and_Administration.chpx No talk http://www.notalk.com/ Team work http://www.brownsburg.k12.in.us/corpems/teampages.asp Confused http://www.in-control.org.uk/usingincontrolmaterials The difference between East and West http://www.youtube.com/watch?
v=hyJa9gsPZbc
The difference between West and East http://www.youtube.com/watch?v=FP531_EkIOY
Picture: http://uncw.edu/gls/cultwarsandoriggls534.htm
GROUP E