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“What does Social Mediamean to your business?”

could

Q u ic k T im e ™ a n d aN o n e d e c o m p re s s o ra re n e e d e d to s e e th is p ic tu re .

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Time taken to reach 50 million users

0

5

10

15

20

25

30

35

40

Radio TV Internet iPod

“FaceBook added 100

million users in less than 9

months.”

Tech adoption is speeding up

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By 2010 GenerationY will outnumber baby boomers

96% have joined a social network

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Define Social Media

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“80% of companies are

using LinkedIN as a mainstream tool

for recruitment”

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“Fastest growing segment on

Facebook is 55 - 65 year old females.”

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“Aston Kutcher has more followers

than the entire population of

Wales.”

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Social media

Sales & Marketing

CustomerService

Networking

Traffic

Recruitment

80% of Twitter users update from

their mobile phone.

You have never been more connected

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Unique

Visitors

UK

Reach

Time

Spent

Affinity Sites

FaceBook 31m 41.7% 23:20

iSingles.co.uk (2.2x)

newlook.co.uk (2.0x)

odeon (1.8x)

MySpace 8.9m 12.2% 21:40

E4.com (3.8x)

Seetickets.com (3.5x)

Ticketweb.com (3.5x)

Bebo 8.1m 10.9% 26:40

Bebo.co.uk (5.7x)

Windows Live (4.7x)

E4.com (3.9x)

Twitter 3.1m 4.3% 13:50

Stephenfry.com (13x)

eConsultancy.com (9x)

Brandrepublic.com (7.5x)

LinkedIN 2.3m 3.2% 10:40

eConsultancy.com (12x)

Brandrepublic.com (7.5x)

NMA.co.uk (6.7x)

Indicative data for United Kingdom Month: Feb 09 Source: Ad Media Planning App

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Platform Growth Charts

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Indicative global data. Daily Unique Visitors over 2 years.

“In August 09 Facebook served 200

billion pages across the world.

The BBC served 3 billion”

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% male AgeIncome

(h/h)

No Kids

(h/h)

Twitter 55 35 / 44 £50k+ 80%

Facebook 45 25 / 34 £30 / £50k 65%

LinkedIN 52 25 / 34 £50k 90%

MySpace 55 18 / 24 <£15k 55%

BeBo 42 0 / 17 £30k / £50k --%

F/Reunited 30 35 / 44 £30k / £50k 75%

Indicative Global Data as at Feb 09 Source: Ad Media Planning App

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Generates Convert Create

Analyse and refine

views discussions leads sales

conversation dialoguecontent relationships

measure

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“There is no standard solution or set of rules.

What’s your clever idea for your brand?”

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“Is this the future face of marketing?”

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“Does social media deliver real business results?”

Market Share tripled

Brand awareness 4th to 1st

Visitor acquisition down 80%

Comparethemeerkat.com hit 6m users in July 09

21% of them clicked through to Comparethemarket.com

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SocialSites

PodcastsEmail

MarketingVideoCasts

Corporate Blog

Corporate Website

SalesEnquiry

Purchase

“An integrated digital marketing strategy. Is

more than a Facebook account and the odd

Tweet.”

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1. Social Media is not the work of the devil

2. Social Media is not magical

3. It is just another comms. channel

4. If you couldn’t market before, nothing has changed

5. Personal & Business use is different