Helping Up Helly Aa burn bright Far isn’t far Watch and share our new film today at www.northlinkferries.co.uk/uphellyaa /northlinkferries @NLFerries NorthLink Ferries is proud to serve Shetland. From the breathtaking landscapes and unique culture to the warmest of people, it’s a magical place. Now, we’re proud to be encouraging more visitors to experience it for themselves with our new campaign. And with the new Islander Card and updated features onboard making every crossing comfortable, far really is not far.