Help Your Staff Own the Social Media Podium

Help Your Staff Own The Social Media Podium

Frithjof Petscheleit

Agenda today

• About me

• Why Social Media is not a side project anymore

• Reasons why your Social Media is failing

• How to give your staff the tools to succeed

• How to have the (BC) Government help pay the bill

• Questions and answers

BlueBird Business Consulting businessbluebird.com

Frithjof Petscheleit

• Over 17 years of experience selling and delivering services

• BlueBird Business Consulting since 2010 (Tweet4Ok)

• Digital Media strategist

• Social Media coach

• Social Media Community Manager

• Web designer


Why Social Media is not a side project anymore


More People Own A Mobile Device Than a Toothbrush


Over 60% of Canadians use Social Media


65+ Age Group Fastest Growing Demographic


Network Distribution

Platforms used

• Facebook 59%

• LinkedIn 30%

• Twitter 25%

• Instagram 16%

Daily users

• 47% use Facebook more than once a day

• 27% Instagram

• 23% Twitter

• 6% LinkedIn


Technology is Changing Society

Technological advances and the use of social media are fundamentally changing the way we find and share information. Communication tools have facilitated

revolutions and force us to pay attention to the needs of those we serve.



The Future Of Social Media




The Challenge for Organizations

• Added communication channels

• Increased demand on staff hours

• Reputation management

• Changed requirements for branding and messaging

• Supplying content and guidance to local branches

• Training needs


Reasons your Social Media sucks

1. Hired underqualified staff

2. No strategy

3. No training

4. No support or budget


What to Fix


Staff Strategy Training

“It’s Not Working”


What to Fix



Staff


What to Fix



No Strategy = No Goals = No Guidance

Strategy

Tactics

Tools


Guidance and Goals



What to Fix



Different Training Formats

• Small Seminars

• Large Seminars

• 1:1 Training on site

• In person training and online training calls


Time formats

• 10 minute teasers

• 20minute.academy

• 1 hr sessions

• All day seminars

• Multiple 1hr sessions


What doesn’t work?

• Copy & Paste

• Books

• One size fits all training

• All day training seminars

• One off sessions


What Works?

• Small Groups

• Customized training

• Short sessions

• Time to practice

• Recordings to go back to

• Ongoing support





How We Can Help

• Strategy development

• Policy development

• Social Media community management

• Social Media training programs



Facebook Community


Canada – BC Job Grant

