hello! we are - Harmonica

hello! we are

welcome to our world!

we make food! we love what we do and

believe our mission is to find

solutions for a more

sustainable future.

Food is at the epicenter of the

health, climate and biodiversity

crisis and it is our generation's

obligation to transform and adapt to

these new challenges, providing

enough food for everyone without

destroying the planet.

for nature, for the people.

The food we make is:

organic traditional

typical for our region

great tasting intergenerational

produced in the most responsible way

we can

Bulgaria is in the center of the Balkan peninsula, bordered by Greece and Turkey, where food traditions are both ancient and blended.

Ours is an

independent

company, owned by

it's founders - three

friends on a mission to

start the organic food

movement in their

home country.

harmonica started

with two farmers, a

few friends and 50

cows

in the Bulgarian

mountains.

harmonica is majority owned by a woman - Magdalena Maleeva, a former top 4 in the world tennis champion. Maggie is also known for her environmental activism.

all of us had one thing in common:

we care about the future of our kids,

about our relationship

with nature and about

change in the way

food is made.

we started in 2006 with

one yogurt (the 1st organic yogurt made

and sold in Bulgaria).

Lactobacillus Bulgaricus,

the famous probiotic culture found in Bulgarian yogurt in 1905 and related to longevity in our lands. We still use it today in our dairy products.

This is our dairy plant near Sofia, the

capital of Bulgaria, an EU member

country. This is where we’ve been

making our delicious yogurt for over a

decade. Today we make more than 140

products, in several categories.

we always strive for great taste, high quality and being a benchmark for a more responsible approach, to be embraced by the entire community.

Our organic cow farms that supply our milk have been raised with the help of а

Swiss government program.

taste, quality and

organic farming

harmonica is the best known food brand in Bulgaria for

Four awards from Bulgaria’s “my love marks”

competition.

yes! Are we a producer?

no!

Do we own all the cows, land and production machines?

we believe in the power of partnerships and collaboration and our mission is to convince as

many people as we can to join us on

our path to a better food future.

why Bulgaria? Bulgaria has four seasons, wild nature, food traditions, unspoiled

landscapes and full-hearted, skilled people - which translates to plenty

of opportunities for creating responsible business in order to do

something good!

Bulgaria gives us a reason to work, create and change. Bulgaria has the

potential and we want to see it happen. We are a proof of this belief.

we are the last European wilderness

why should you trust us?

Because many people do. harmonica is going places.

Because we are getting bigger and better year after year, for many years now.

Because we have the experience.

Because we are in it for the long haul.

Because we look at the big picture.

what can we do for you?

offer the products of our wholesome brand harmonica products under your private label r&d services to help you grow and develop

between: enthusiasm and professionalism

caring for the environment and

operating a successful business

making a profit and caring for our people -

employees and partners alike

following world trends and preserving local food and

agriculture traditions

harmony and balance

our name is harmonica because we believe in

let the numbers do the talking:

number of products growth

2015-2019

number of harmonica employees growth 2015-2019

between 2008-2019 harmonica

has grown 5 fold

export sales growth

2015-2019

number of different products

harmonica sold abroad 2015-2019

54% female

46% male

number of countries harmonica

exported to 2015-2019

harmonica currently produces

over 140 products

countries harmonica exported to

2015-2019:

(Belgium, Czech, China,

Cyprus, Denmark, Finland,

Germany, Greece, Israel, Italy,

Lebanon, Luxemburg,

Macedonia, Malta, Poland,

Romania, RSA, Saudi Arabia,

Serbia, Slovakia, Slovenia,

South Korea, Spain, Sweden,

UAE, UK, USA)

countries with top sales in 2019:

1. UAE (private label)

2. Czech (private label)

3. Spain (private label)

4. Denmark (harmonica)

5. Poland (private label)

top product categories of sales

abroad in 2019:

Snacks

Cordials

Diary

Nut butters & tahini

Preserves

• 2006: First harmonica product - organic yoghurt -

the first such product on the Bulgarian market

• 2008: Launch of BioMag - harmonica’s first shop for

organic products

• 2008: Opening of harmonica’s dairy plant

• 2008: First supermarket chain to start selling

harmonica products - BILLA

• 2011: First non-dairy product - organic honey

• 2012: First export sales - to Dubai, UAE

• 2014: First participation at BioFach

with our own stand

• 2014: First Straw Festival - harmonica’s annual

celebration of new harvest and end of agricultural

season

important milestones: • 2014: First private label product - organic honey for a

UAE client

• 2015: Launch of “Kashon”(“Box”) - harmonica’s online

shop and home delivery service

• 2016: 50 employees

• 2017: Number of harmonica products

reaches 100

• 2017: First great taste award

for Rose cordial

• 2018: Export sales reach 10 countries

• 2020: 80 employees, 130 products, exports

to 25 countries, 6 GREAT TASTE awards

this is our team Currently we have an 80 person-

strong team in Sofia, Bulgaria.

We develop new products, build

partnerships, produce, package,

design, market, sell, export and

support causes we believe in.

Аnd we party!

we would like to introduce you to our tribe, whom you are likely to meet while working with us

(and give you a hint of their other passions, something they are likely to talk extensively about)

magdalena

maleeva -

partner

climate, education,

tennis

lubomir nokov -

managing partner

mountains, drums,

agriculture

metodi metodiev -

managing partner

nature, patagonia,

taste

elena kostova –

head of export

movies, dogs,

music

maya alexandrova -

export manager

sailing, gardening,

music

veronika tileva -

export manager

knitting, reading,

walking in the

woods

bozhidara zlatanova -

international

marketing

kids, food, happiness

ludmila dobreva -

trade marketing BG

outdoor, motivation,

kids

sibel veisalova-

designer

music, photography,

adventure

aneliya

hadzhieva -

head of

production

gardening,

books, salsa

emil hadzhiev -

head of

finance

sports, music,

parenting

What all of our products have in common is the minimal

intervention in processing, the care for soil, water and biodiversity through

organic farming methods, the exceptional attention to quality to preserve

true taste. Тhey are created with great attention and respect.

Currently we have a wide range of over 140 products, from the usual suspects like dairy, snacks, cordials, to

the proud locals of these lands like the chunky tomato and pepper goodness called Lyutenitsa or the weird but cult, fermented rye drink - Boza.

Organic food is greatly tasty.

Great Taste, the world’s largest and

most trusted food and drink award

confirms it.

6 harmonica products have been honoured

with this award in the

last 4 years - Rose

Cordial (2017), Choco

Ghee Gourmet (2018),

Almond Butter (2019),

Sweet Red Pepper

Chunky Spread (2019),

Biscuit Bites (2020) and

Cream Cheese (2020)

The products are blind-tested by selected chefs, buyers, fine-

food retailers, restaurateurs and food critics.

harmonica has been a keen participant

at biofach, the world's nr. 1 trade fair for organic food.

Certified B Corporations are businesses that

meet the highest standards of verified social and

environmental performance, public transparency,

and legal accountability to balance profit and

purpose (bcorporation.net).

we are in the process of certification

harmonica’s goal is to be a certified b corporation by

the end of 2021

harmonica aims to be an

environmentally friendly, resource

minimizing and waste managing in

all aspects of our business. The goal of

curbing waste has led us to track the entire

path of garbage at the places where we work

and to organize a waste flow that ensures

minimum damage.

activism is in our dna.

the NGO founded by the same people is harmonica's strong

partner

harmonica greatly supports initiatives

aimed at aiding the socially disadvantaged.

Environmental protection is naturally close

to our hearts, hence a great deal of our

activism goes in that direction, where

activities range from cleaning rivers and

mountains to urban gardening. Other

causes harmonica supports are

biodiversity, soil protection, life close to

nature.

Оur people are keen volunteers. harmonica

has a policy of supporting this - employees

are encouraged to do volunteering in paid

working hours - a day monthly.

sport is super connected

to everything we do. Many of the

people on our team are active

athletes or former professional

athletes. Quite often sport helps us

to continue, to cope, to make decisions.

harmonica worships the goddess

nature, hence our support for all

kinds of sporting events in the great

outdoors.

harmonica is a cherished supporter of VITOSHA 100, the annual 2-day bike and running marathon

at the foot of the mountain “hugging” Sofia. Our station is there for the 2K+ participants

that’s us,

come join our table www.harmonicafoods.com

[email protected]

+359 889 712 045