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Services

Direct MarketingAdvertisingPromotionBranding . IdentityCorporate Design Package Design Retail Environments In Store MarketingCollateral SystemsWeb . InteractiveColor ProofingPhoto Shoot Casting + Art Direction

Technical

Creative SuiteIndesignIllustratorPhotoshopQuark

Clients

Target Marshall Field'sCanon USAMGM | UA Sony Sharp Samsung The St Paul Miracle Ear Travelers Express Caterpillar SmeadPaine Webber Jenny Craig DominosSimmons 3Com DigidocIBMHoneywellLens CraftersGeneral Mills Meals on Wheels Toyota YamahaGentra SystemsComputer AssociatesMitsubishi MotorsBristol-Myers SquibbRhone-Poulenc Glaxo Wellcome The Arnold Group Landscape Structures Gander Mountain AllianzSchwan’s Prudential St. Paul ChamberUniversity of MN

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SUMMER STOCK-UP PROGRAM { TARGET SOFTLINES IN-STORE & MARKETING }

Target Market: Retail Guest Project Scope: RTW, Mens, Girls, Boys, Baby|Toddler, Footwear,

Accessories, Intimates, Hosiery & Performance Photographers: Grey Zisser & Mark Andrew

Objective: Create a summer campaign to generate sales of specific stock-up items in all areas of the

softlines floorpad. The unique campaign was right on brand, with a fun, poppy look and, of course,

an unexpected, "Target wink."

WANTS & NEEDS CAMPAIGN

Target Audience: Dayton’s, Marshall Field’s and Hudson’s employees. Objective: Launch a hip, new look to brand DHC internal communications. The goal was to create

engaging, attention-grabbing materials that were easy to use. Results: The program was reported to be successful and well received. Our agency won the Recruitment

Package as a result. The program was reported to be successful and well received. Our agency won the Recruitment Package as a result. Launch a hip look to brand.

Package as a result. The program was reported to be successful and well received. Our agency won the Recruitment Package as a result. Launch a hip look to brand.

SCREENED TEES FOCAL WALL

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WANTS & NEEDS CAMPAIGN

Info about the campaign & project. Info about the campaign & project. Info about the campaign & project. Info about the campaign & project. Info

about the campaign & project. Info about the campaign & project. Info about the campaign & project. Info about the campaign & project. Info about

the campaign & project. Info about the campaign & project. Info about the campaign & project. Info about the campaign & project. Info about the

campaign & project. Info about the campaign & project. Info about the campaign & project. Info about the campaign & project.

"WANTS & NEEDS" DIRECT MAIL { TARGET MARKETING }

Target Market: Target Associates & Contacts, Current & Potential Guests Project: Postcard Mailer

Objective: Create awareness & buzz for the "Wants & Needs" campaign. Remind people that Target

is the smartest place to shop both for the things they want (fun fashion, home furnishings, the latest

beauty products) and for the things they need (household commodities, groceries, medicine). The

campaign showcases Target’s products from many different categories in a consistently branded way.

Home & Garden Gift Endcap

Main Aisle Signing

Lane Toppers

Home Decor Gift Run

Hardlines Gift Packaging

Martini Glasses

Set of Four7 fl oz (207 ml)

Martini Glasses

Set of Four7 fl oz (207 ml

Frame BackerWoven LabelHangtagGraphic Tee

"LOVE GOES AROUND" VALENTINE'S DAY { TARGET HARDLINES & SOFTLINES ISM & PACKAGING }

Target Market: Retail Guest Project Scope: Storewide In-Store Marketing & Signing, Hardlines & Softlines Packaging, Promotions,

Product Style Guides, Hangtags, Labels, Shippers Objective: Create a hip, fun, retail experience for the Valentine's Day holiday

season with a cohesive look across all areas of the store. The "love goes around" theme communicates gift ideas for everyone on

your list. And there's nothing more cute [ & marketable ] than the famous Target icon, "Bullseye-The-Dog," finding love.

MERONA®

SUIT cOllEcTION

DAYTON HUDSON CORPORATION EXECUTIVE OFFER PACKET

Target Audience: Potential executive-level hires for Dayton Hudson Corporation

Objective: Create a unique executive offer packet customized with a personal touch

to attract and acquire desired upper-level management. Packet accompanied by

a Harry & David gourmet gift basket.

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Dayton Hudson Corporation

Hand Picked

MARSHALL FIELD’S BENEFITS POSTER

Target Audience: Marshall Field’s employees. Objective: Create an inviting new look to

brand Marshall Field’s internal communications. And generate awareness of upcoming

benefits enrollment with a new statement: Style, Community, Pride, Benefits.

Remember to update your plan either online or at

human resources 1-800-763-4000. Remember

to update your plan either online or at human

resources 1-800-763-4000.

Remember to update your plan either online

marshallfields.com/humanresources Remember

to update your plan either online or at human

1-800-763-4000

Remember to update your plan either online or at

human resources 1-800-763-4000. Remember

to update your plan either online or at human

resources 1-800-763-4000.

Remember to update your plan either online or at

Remember to update your plan either online or at

human resources marshallfields.com. Remember

to update your plan either online or at human

resources marshallfields.com/humanresources.

LEW PRODUCTIONS WEBSITE

Target Audience: Production Company Clients Objective: Create an online

resource and share a gallery of recent work produced by LEW Productions. A leading

New York based production company who manages domestic and international

photo shoots, casting, location scouting, etc. for the advertising & film industry.

SAINT PAUL AREA CHAMBER OF COMMERCE ANNUAL EVENT

Target Audience: St. Paul Chamber Members, City Officials and Community Leaders

Objective: Create a compelling invitation that reflects the true meaning and significance

of this premier event. Because the Mississippi is vital to Saint Paul historically and presently,

the theme was based on water and movement. The cover reflects a feeling of winter

elegance, on a cool Minnesota evening.

LEWproductions

home client s services contact

THE MASLON FIRM CORPORATE PACKAGE

Target Audience: Law Firm Clients Objective: Attract and obtain clients with a design

which allows for customization in a variety of situations. The brochure introduces clients

to the experience and expertise of this full service law firm. One of the best kept secrets

in town.

Benefits enrol lment March 10th-18th

M a r s h a l l F i e l d ' s S t o r e s T r a i n i n g

• T h e L a t e s t T r e n d s

• P r o d u c t K n o w l e d g e I n f o r m a t i o n

• S t o r e w i d e C a l e n d e r o f E v e n t s

• W e e k l y M a r k e t i n g F o c u s

• S u n d a y C i r c u l a r s

• C o l l e c t i o n B o o k s

• C u r r e n t P o l i c i e s & U p d a t e s

• A n d M u c h M o r e !

MARSHALL FIELD’S TRAINING POSTER

Target Audience: Marshall Field’s employees Objective: Inform employees of a new online tool

available and upcoming stores training. Campaign included identity, posters, brochures, and

other training materials. Results: The program was reported to be successful and well received.

CORPORATE IDENTITY & PROGRAM LOGOS

Target Audience: A variety of companies, products, services & markets Objective: To inspire,

inform, empower, educate, hype, increase, recruit, applaud, influence, brag, reveal, motivate,

move, and of course, brand.

THE ARNOLD GROUP AGENCY WEBSITE

Target Audience: Ad Agency Clients

Objective: Introduce potential clients to The Arnold Group and give an overview of the agency.

Who they are, the work they’ve done, their goals and new mantra: Creative w/Accountability.