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Hello Carat
What is Rent.com.au?
We’re Australia’s
largest renter-
dedicated website.
What do we do? We provide services to make the process of renting easier, faster and less stressful
for Australia’s 7M renters.
Property listingsRenter Resume Unique search tools Renter productsPet resume
Renter Resume
~25,000 people complete a Renter Resume each month,
sharing more than 50 data points.
A typical month at Rent
65% of our
audience are
NEW users
and half have
not visited
other
property
sites.
8.2 million
page views
6.39
pages per
visit
5:40
avg session duration
750,000
unique visitors
2,500
products purchased
97,000
applications & enquiries
Google Analytics, January 2019
7 million
Australians, and
30% of Australian
households are
renters - a
significant and
growing segment.
Why renters?
24%
28%
32%
2001 2006 2011 2016 2021(F)
% of renter households in Australia£
£ ABS Statistics and RNT estimate (2021)
The typical Rent customer
YoungThe average renter is
34 years old
Female skewedWomen are more likely
to engage with us
FamiliesThe largest segment
of renters are families
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
15 to 24 25 to 34 35 to 44 45 to 54 55 to 64 65 to 74 75 and over
Age Distribution†
Renter Resumes ABS Renting Population (>15)
Age distribution compared to Renting Population, ABS
Rent.com.au over-
indexes in the 25-44
year old and higher
income brackets
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Families Singles Couples (no children) Other
Household Compositionrent.com.au Australian Average
When they
engage with us,
they’re not just
moving
home…it’s part
of a bigger life
change.
The Renter mindset
New job,
promotion
27%
University, school
catchment
9%
Expanding or
downsizing
16%
I wanted a
change
13%
% RNT user behaviour quantitative research (December 2018)
The Renter mindset
Our customers are
making big purchase
decisions.
And are in the
market for travel,
entertainment,
technology and consumer goods.
A new job
leads to…
Getting connected
Exploring
Reviewing finances
Setting up home
Holiday planning
Upgrading car
Travel insurance
Insurance
Internet
Mobile
Super-market
Mortgage
Insurance
Local scene
Furniture
Electronics
How that helps you
We can
connect your
clients to an
audience at a
critical point
in their lives…
Open to new things
In decision-making mode
Embarking on a new life phase
Potentially with more disposable income
How we can help?
Drive audience &
engagement with
a range of high-
impact onsite
advertising
placements
Image
Key placements - Homepage
> Brand awareness strategy for
product launches with high-
impact
> Deliver your message before
they even search for property
> Perfect for national or state-
wide retail offer
Key placements – Search Results
> Target users as they search for new rental
property and promote brand consideration
> Where users spend the most time
> Use Native Ads that mirror rental listings and
cut through ‘banner blindness’
> High viewability ads available to ensure high-
impact
Key placements – Property Details
> Target users when they are highly engaged
as they go through details of individual
listings
> A lot less ‘noise’ on the page
> High viewability ads available to ensure high-
impact
Key placements – Photo Gallery
> Target users when they are most engaged as
they view photos of a selected rental
> There is no other advertisement on the page
> High viewability and high-impact
How can you target the right audience?
By geographic location
> National – all states
> State specific
> Post Codes or Region
Rent.com.au audience distribution
33%
20%
7%
1%
25%
2%
10%
2%
> Suburb
> Family, single
> Walkability, transport
> Median price
How can you target the right audience?
By lifestyle rating
> High-income renters with
$1,000+ price per week
> First Home Buyers with $350
and below per week
How can you target the right audience?
By price point
Offsite opportunities
19
Renter visits rent.com.au and
searches for properties
Renter data stored in
rent.com.au DMP and
segmented by 30-day
property seekers
Data is sent to your
Facebook account or ad
network –enabling
access to re-target
Renter data is instantly pushed into your Facebook account or ad network for you to target as part of your current campaign activity.
Email marketing
Connect with rent.com.au members
through eDM marketing delivered straight
to their inbox
> Monthly solus eDM’s to Renters and Owners
> Native editorial integration and banner advertising
on the monthly Renter and Landlord eNewsletters
> State-based targeting available
> 3-tier eDM Solution including eDM + FB sync
Editorial sponsorship
Native editorial sponsorship opportunities are
available to select, contextually-relevant brands.
Build trust and position your brand as a leader through
integration with rent.com.au’s content channels.
Editorial sponsorship opportunities across the rent.com.au Blog
> Reader Q&A
> Inclusion in monthly newsletters
> Featured Article on the homepage
> Display Advertising on the Blog Section to promote
article
Integrated opportunities
Proven performance
Western Australia Queensland Victoria
• 5 month on site display only
campaign across selected metro
and regional areas
• 2 month metro area campaign
• On site display and Facebook
audience
• 2 month Melbourne metro
campaign
• On site display and eDM
campaign
• Native (in-line) display ads –
0.25% - 0.40% CTR
• +570 applications received
• Native (in-line) display ads –
0.25% CTR
• Facebook – 0.75% CTR
• +100 applications received
• Native (in-line) display ads –
0.25% - 0.50% CTR
• eDM – 0.9% CTR
• +120 applications received
✓ Cost per lead target of less than
$100 achieved
✓ Cost per lead target of $100
achieved
✓ Cost per lead of $126 achieved
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