Helena Boe, Diane Ketler, Nicole O’Keefe, Andrew Rubenstein & James Siverio
Mar 28, 2015
Helena Boe, Diane Ketler, Nicole O’Keefe, Andrew Rubenstein & James
Siverio
GM’s Portfolio
Core Brands:
Exiting Brands:
Non-US Brands:
European-(German)
European-(British )
AustralianSouth Korean
GM History
2010
1927
GM founded 1908 Took over Buick,
Pontiac, CadillacMarket share
peaked in 1960 at 48.3% Was leader of
global auto sales for 77 years
Strategic Issue Facing GM
Avoid BankruptcyObama Administration gave GM 60
days to restructure
GM has until June 1st to turn
itself around
Current Economy
Gross Domestic Product (6.29)%
Inflation Rate (0.62)%
Unemployment Rate 8.9%
Current Auto Industry
US Auto industry dominated by five firms
Mature Industry
Consumers looking for “green” / more fuel-efficient cars
General Motor’s Strategy
Product Differentiator“A car for every purse and purpose”
Worked from 1931-2008 Largest Auto Maker
Foreign EntrantsToyota takes title
Problem: Too many brands to manage
Threats
Entry Generally low High barriers for new firms
Buyers High level of control over dealers Current downsizing
Substitutes Effects of increased fuel prices Green movement Consumer disposable income
Public Transportation Revenue Growth Rate
Threats (Continued)
Suppliers Three-tiered supply chain Highly intricate relationships Heavy reliance on suppliers
Changing Consumer Trends Trend away from trucks & SUVs Economic downturn and rising fuel prices
Rivalry Direct vs. Indirect Competition High costs of production Diversified products
General Motors Today
Bush Plan Obama Plan: March 30th
GM not viable to succeed
Restructuring (60 Days): Get rid of CEO, Jobs, Plants, Brands
Government Intervention: 55% Stake in GM Warranties Incentive program
June 1st: Restructure or
Opportunities & Outlook
Change strategy from product differentiator
Take advantage of…• Mandated restructuring to turn GM around
• Build a smaller, stronger GM with government’s help
1• Consumer tastes shifting
towards fuel efficient cars• Produce hybrids/electric
cars/crossovers 2
Recommendations
1. Focus on core brands2. Invest in new technology
Efficient Production Hybrids Electric Cars
3. Focus on customer needs and wants
4. Be more flexible in the future to changing demands
Questions??