Press Release Heinz, Nestle, Abbott Breaking Rules Misleading Mothers Dr Arun Gupta and BPNI Team 31 st July 2013
Press ReleaseHeinz, Nestle, Abbott
Breaking RulesMisleading Mothers
Dr Arun Gupta and BPNI Team
31st July 2013
Key Provisionsof the IMS Act, 1992 As Amended in
2003
Prohibits All forms of Promotion of Baby Foods for Babies Under the Age of Two Years
Bans Advertising
By print mediaBy electronic mediaBy any other method
No Gifts and Free Samples
Donation of Products, Educational Materials or Equipments Not Allowed
No Picture of Mother, Baby, Cartoons on Cartons, Labels and Tins
Use of Educational Materials or Advertisements for Giving Incorrect or Incomplete Information Prohibited
Display of Posters, Calendars or Other Promotional Materials in Hospital, Chemist Shop Banned
No Sponsoring and giving payments to Healthcare Workers and Their Associations
Prohibits Providing Commission to Company Staff to Increase Sales
CURRENT VIOLATIONS
e-Marketing
Advertising Misleading InformationPromotion with Health claimsOffering discounts/Gifts
◦ http://www.babyoye.com◦ http://www.healthkart.com◦ http://www.hoopos.com◦ http://www.firstcry.com
ADVERTISEMENTS
Advertisements of Infant Milk Substitutes and Infant Foods
http://www.healthkart.com/product/nestlé‐nan‐pro‐infant‐formula‐powder‐stage‐1‐refill‐pack/BAB032?productReferrerId=9&productPosition=1/18
http://www.babyoye.com/nestle‐cerelac‐stage‐1‐wheat‐apple‐refill‐300‐gms.html
Advertisements of Feeding Bottles
http://www.babyoye.com/baby-feeding/cleaning-accessories-1.html
PROMOTION
Promoting Cereal Foods at 4 months
http://www.babyoye.com/heinz-breakfast-creamy-oat-porridge-cereal-125-g.html 31 st press conference ppt pdf\Heinz front page.pdf
4+ Months
Promotion of Infant Formula with Health ClaimsNAN PRO 1
PreBlend:-A protein blend containing whey protein.NAN Pro 1 is predominant in
whey protein. Whey proteins are easy to digest. The protein content is suitably modified toreduce the overload on infant’s kidneys.
Immunonutrients:-Nutrients like Nucleotides, Zinc, Selenium, Vitamin A and C support the immune system.
Bifidogenic:-Bifidobacteria are predominant in the gut of infant fed on breast milk. NAN Pro 1contains a combination of nutrients that
support the growth of bifidobacteria. A healthy gut flora helps in supporting the immune system.
LA/ALA:-LA (omega 6 fatty acid {FA} & ALA (omega 3 FA) are precursors of ARA and DHA which are important for defence system.
PreBlend:-A protein blend containing whey protein.NAN Pro 1 is predominant in
whey protein. Whey proteins are easy to digest. The protein content is suitably modified toreduce the overload on infant’s kidneys.
Immunonutrients:-Nutrients like Nucleotides, Zinc, Selenium, Vitamin A and C support the immune system.
Bifidogenic:-Bifidobacteria are predominant in the gut of infant fed on breast milk. NAN Pro 1contains a combination of nutrients that
support the growth of bifidobacteria. A healthy gut flora helps in supporting the immune system.
LA/ALA:-LA (omega 6 fatty acid {FA} & ALA (omega 3 FA) are precursors of ARA and DHA which are important for defence system.
http://www.babyoye.com/nestle‐nan‐pro‐1‐infant‐formula‐refill‐400‐gms.html
Features:
‐Helps the development of brain and memory centre ‐Folic acid for brain cells growth ‐Ideal for DNA synthesis and brain cell growth ‐Helps strengthen baby's cellular immunity‐A special blend of omega 3 and 6 fatty acids, Choline, iron, taurine, iodine, folic acid and zinc‐Supports immunity, bone growth
Features:
‐Helps the development of brain and memory centre ‐Folic acid for brain cells growth ‐Ideal for DNA synthesis and brain cell growth ‐Helps strengthen baby's cellular immunity‐A special blend of omega 3 and 6 fatty acids, Choline, iron, taurine, iodine, folic acid and zinc‐Supports immunity, bone growth
Advance Infant Formula with Health Claim
http://www.babyoye.com/abbott-similac-advance-infant-formula-stage-1-400-gm.html
Offering Discounts
http://www.firstcry.com/farlin/farlin‐wide‐neck‐feeding‐bottle/16797/product‐detail
13 % Discount
10 % Discount
Gifts & Discounts with Heinz Cereals for 4+ of Infants
Misusing Health Care System
Nestle Start Healthy and
Stay Healthy
Conducting Seminar/ Symposium for Doctors