Top 3 brewer by volume 214 mhl in 2011 Own and sell more than 250 brands Local and international beer and cider Heineken ® is the #1 international premium brand 27.4 mhl in 2011 COMPANY HIGHLIGHTS A broad geographic spread Heineken® brand is available in more than 170 markets Growing emerging market presence 65% of Group beer volume and 50% of EBIT (beia) We are A proud independent global brewer committed to surprising and exciting consumers everywhere... We value A passion for quality, enjoyment of life, respect for people and respect for our planet... We want To win in all markets with Heineken ® and with a full brand portfolio in markets where we choose. 2012 Fact Sheet An attractive investment 5 Reasons to invest in HEINEKEN As per 31 Dec 2011 Stock information Broad geographic footprint Strong cash flow generation Heineken ® – the leading International Premium Beer Brand Diverse brand portfolio with leading market positions Leveraging global scale to drive efficiencies Heineken N.V. Heineken Holding N.V. Market capitalisation: €20.6 billion Market capitalisation: €9.1 billion Shares outstanding: 576 million Shares outstanding: 288 million Listed: Euronext Amsterdam (AEX) Listed: Euronext Amsterdam Ticker symbol: HEIA NA/ HEIN.AS Ticker symbol: HEIO NA/ HEIO.AS Key shareholders Key shareholders Heineken Holding N.V. 50.005% L’Arche Green N.V. 51.083% FEMSA: 12.532% FEMSA: 14.935% Free float: 37.463%. Free float: 33.982% > > > > > > > > WHERE WE OPERATE HEINEKEN is the world’s most international brewer, thanks to our global network of distributors and 140 breweries in 71 countries. Group Beer Volume by region FY 2011, in % EBIT (beia) by region FY 2011, in % Group Beer Volume in mhl Developed Emerging EBIT (beia) in €bn Developed Emerging 21 W Europe 25 C&E Europe 28 Americas 14 Africa & ME 12 Asia Pacific 35 W Europe 13 C&E Europe 24 Americas 21 Africa & ME 7 Asia Pacific 132 44% 65% 56% 35% 214 2006 2011 1.6 36% 50% 64% 50% 2.7 2006 2011
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Top 3 brewer by volume214 mhl in 2011
Own and sell more than 250 brandsLocal and international beer and cider
Heineken® is the #1 international premium brand27.4 mhl in 2011
COMPANY HIGHLIGHTS
A broad geographicspreadHeineken® brand is available in more than 170 markets
Growing emerging market presence 65% of Group beer volume and 50% of EBIT (beia)
We are A proud independent global brewer committed to surprising and exciting consumers everywhere...
We value A passion for quality, enjoyment of life, respect for people and respect for our planet...
We want To win in all markets with Heineken® and with a full brand portfolio in markets where we choose.
2012 Fact Sheet
An attractive investment
5 Reasons to invest in HEINEKEN
As per 31 Dec 2011
Stockinformation
Broad geographic footprint Strong cash flow generationHeineken® – the leading International Premium Beer BrandDiverse brand portfolio with leading market positionsLeveraging global scale to drive efficiencies
Brewing a Better Future was born out of close discussion with our stakeholders. It is based on three strategic imperatives around which we have built our commitments and programmes:
Continuously improve the environmental impact of our brands and businessEmpower our people and the communities in which we operatePositively impact the role of beer in society.
More information is available in our Sustainability Report, which can be found on our website at: www.sustainabilityreport.HEINEKEN.com.
1 Grow the Heineken® brand
2 Consumer-inspired, customer- oriented, and brand-led
3 Capture the opportunities in emerging markets
4 Leverage the benefits of HEINEKEN’s global scale
5 Drive personal leadership
For further information visit: www.theHEINEKENcompany.com or contact the Investor Relations team: [email protected] or tel: +31 (0)20 5239 590