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- 3
- 3 - 3
www.tbilisimarathon.ge
20142014
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,
THE PROJECT IS SUPPORTED BY THE GERMAN EMBASSY, TBILISI CITY
HALL AND THE MINISTRY OF SPORT AND YOUTH
THE PROJECTS GENERAL SPONSORS
SPONSORS AND PARTNERS
www.zarapxana.ge
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1
INTERVIEW WITH THE GENERAL DIRECTOR OF HEIDELBERGCEMENT
CAUCASUS, MICHAEL HAMPEL
/ CONTENTSA PUBLICACION OF HEIDELBERGCEMENT CAUCASUS
. , 0105 . 4
4 Lortkipanidze str,Tbilisi 0105, Georgia
Tel: +995 32 2474747Fax: +995 32
[email protected]
[email protected]
14
SUCCESSFUL PROJECTS OF HEIDELBERGCEMENT, AND A NEW
INITIATIVE
4
SOCIAL RESPONSIBILITY IS A PRIORITY FOR TBILISI CITY HALL
2020
WHY LEVAN KIPIANI ENROLLED IN THE MARATHON, AND THE PROJECTS OF
THE MINISTRY OF SPORTS AND YOUTH AFFAIRS PLANNED BEFORE 2020
38
22
28
MARATHON IS A LIFESTYLE
:
Project ManagementGeorgia Today Group
www.georgiatoday.ge
Contributors:
Maiko Burduli
Tea Machavariani
Nino Sharashidze
Mariam Kobaladze
Tamta Dalakishvili
Bacho Kvirtia
Kate Devis
Tamar Jibuti
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243
60
48
54
: ,
RUSUDAN KBILASHVILI:I BELIEVE THE EVENT WILL BE MUCH MORE
INTERESTING WITH OUR RESOURCES
FROM DZEGVI TO BEDIANI HOW THE INHABITANTS OF THE CHILDRENS HOME
LIVE AND WHAT TBILISI-MARATHON MONEY WILL BE SPENT ON
:
DAVIT TATISHVILI: IT IS A GREAT PLEASURE FOR US TO BE A PART OF
SUCH A GREAT EVENT
64
68
:
MAYA AZARASHVILI: I WANT TBILISIMARATHON TO MOVE INTO THE
STREETS OF TBILISI
: ,
TEA ADAMIA: SPORT IS HAPPINESS, WHICH GETS BIGGER WHEN
SHARED
: 40 ,
DAVIT KATSARAVA: 40 RIVERS IN ONE BODY-THE POWER OF WATER AND A
SMILE!
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4 : 18.06.1960 , 2010
Birth Date: 18.06.1960University of Mannheim, GermanyGeneral
Director of HeidelbergCement Caucasus since 2010
- HeidelbergCement TbilisiMarathon is getting more popular each
year. How did you come up with the idea?
- Some four years ago I started my work here as the Country
Manager of HeidelbergCement. I had a look at every department as
well as the Marketing and PR Department, we were presented in Rugby
and Soccer but I realized that the fact was not well known even to
our own employees. So I told my management team to think about
something that is more popular and that is more linked to the core
values of HeidelbergCement. To be honest, I like soccer and I have
become a rugby fan since I came to Georgia, but I think this does
not fi t perfectly to the values of HeidelbergCement.
There are three pillars in our company mission: economy, ecology
and corporate social responsibility. Social responsibility means a
lot of things: responsibility to your employees that they have a
secure job and an appropriate salary as well as taking care of the
health and safety standards inside the company. In Germany
INTERVIEW WITH THE GENERAL DIRECTOR OF HEIDELBERGCEMENT
CAUCASUS,MICHAEL HAMPEL
. ? . ?
, . , . , , . , , . , , , , , .
. : , . :
-
5and everywhere we work people gain weight after starting the
job. And its no different in Georgia. People eat more than they
should, so I thought we could do something to promote a healthy
life style not only for our people but also for the social
environment in Tbilisi, Georgia. In addition, I had a desire to do
something for charity. Therefore I fi nally decided to combined my
ideas in one project.
What we came up with was the decision to do something for the
mission that Heidelberg is following and at the same have something
that would make nice marketing than just one football team with a
HeidelbergCement logo on its shirts. Four years ago, I realized
that nobody was running and nobody was jogging in Tbilisi, then
when I went to the hippodrome to run I found that there were 15-20
other people running, but they were not Georgians. Then, I decided
to organize a marathon to bring more people into a jogging mode for
health without spending a lot of money on a gym: I said, Come on
lets create such an event and lets see whether we can make a
tradition out of it.
- How would you assess the results of the Tbilisi Marathon? Did
it meet your expectations?
- Three years ago when we started the Marathon, people told me
that we could not get more than 100 people
, , . , , . . , , , , , . , .
, , , . , , , . , , , 15-20 , , . , , , . , , .
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6involved in such an event. And from that only 10% would be
Georgian. In fact, we had 500 in the fi rst year and from that, 200
were expats and 300 were people from Georgia. Young people of age
12-15 years right up to elderly Georgians of 70 years old ran in
our marathon. At the beginning, I told my management team that I
expected all of them to get involved with the marathon in an active
way: that if they couldnt run, just to walk. As it is possible for
the average person to walk 21 km in four hours, so a lot of people
here in the company used that to do the fi rst half marathon.
The second year we had 1000 people and this year, on the third
half marathon, even more people are involved in running and
jogging: I see it every second morning at 7 am when I go to Tbilisi
sea and run 10 km; every year and every month I see more people
running there. I would say 80% are young ladies and 20% men, but it
is getting more and more overall. I would not say that we are
responsible for that development but nevertheless it works, people
move and I feel its the same as we had several years ago in Germany
when people more and more do something for that. So I am very happy
to have created that tradition.In addition, every year we dedicate
money from that event to charity. Last year we gave money to the
Iavnana fund,
. ?. ?
, , , 100 10% . , 500 , 200 300 . , 12-15 , 70 . , , , , 21 4 .
, ..
1000 . , , . 7 , 10 . , . 80% , 20%-, . , , , .
-
7it was around 50,000 Lari, for the building of houses for
families that lost their homes. This year we thought that we should
do something for homeless children. Therefore, we decided to
contribute the amount received from registration for homeless
children. We hope to get 1500 people participating in the Tbilisi
Marathon this year and after fi ve years we would like to have 3000
people.
- Tell us about other projects that you are proud of that
HeidelbergCement has fi nanced under its social responsibility
scheme.
- There are some projects that are part of both ecology and
social responsibility because they have something to do with
health. What I am really proud of is that when we started business
in Georgia, we took over some very old Russian cement plants of
1935 and 1950. There was no technology to reduce the air pollution
then, and what comes out of the chimney from the cement plant if
you dont have a fi lteris pure limestone. Kaspi was covered with
that limestone and as a result was not the healthiest place to
live.
We were not obliged to invest in fi lters but of course we did
it, because, for us, Georgia is the same as Germany,
Interview with the General Director of HeidelbergCement
Caucasus, Michael Hampel
, . , , 50000 , , , . , . , 1500- , 5 , 3000- .
? ?
, , , . , , 1935-1950 , . ,
-
8Hong Kong or wherever we are: we have same ecological standards
everywhere. So we invested 10 mln Euros in the fi lters, which was
really a large amount of money. At that time nobody understood
because they said we were not obliged to do it. But for me this is
a social responsibility - to keep the environment clean so that
people can live there without getting harmed. So I am really proud
to work for a company where things are done even if it is not
requested.
Moreover, we invested money in technical education, as there was
a lack of technical personnel. We sponsored The Technical
University in Rustavi and we sponsored more than 100 students there
over two to three years. What we have now is a vocational school-
in Georgia this term was not known before. You had two
possibilities when you fi nished school here: either you went to
university or you went to work, but there was nothing in between.
In Germany and Europe I have learnt that besides these two choices
you can also learn to be an electrician, plumber, etc. We started
working on this project together with two other German companies
and I consider this as a big success as well. The ministries
are
. , , , . , , . , , , . , . , , , , .
, . 2-3 100- . , . , ,
-
9very interested in this approach and its getting bigger. It
costs money but at the end of the day it is part and parcel of our
social responsibility.
- According to recent studies, consumers in Georgia are not
informed and consequently do not support Corporate Social
Responsibility. How would you assess this situation from your
experience?
- The biggest problem in Tbilisi is waste; the waste management
has to improve. I think the government knows that and I have big
hopes that new mayor David Narmania, whom we have known since he
was the Minister of Infrastructure, realizes as well that waste is
a problem. People are also aware that this is a problem, but they
do not think about getting rid of it. The mindset of the people has
to change and this is not a process of one or two years but of a
generation that has to learn. When I was a child of fi ve, we
dumped all of our municipality waste in a big hole and every Sunday
we would go there with my father add our own rubbish to it. At the
time it was forbidden to dump waste and every piece of rubbish had
to be reused, this is what we learned in school from the fi rst
class on. We have to avoid waste, not to use plastic bottles if you
can use a glass bottle and not to use disposable plastic bags when
you can take a solid one and use it 20 times. So that starts with
the children, I remember when I learned such things in school and
if my Mom or Dad did something wrong, I told them off How could you
do that?! This is not OK. So children are passionately teaching
their parents and this is
, . , , . , , , . , , . . , .
, , , , . . ? ?
. , . , , , , , , . , , . , . . 5 , , . ,
Interview with the General Director of HeidelbergCement
Caucasus, Michael Hampel
-
10
. , . , , , , , 20- . . , , , , : ?! ! , , .
, , , . , , .
, 1400-1500 , , , 30 . , 2-
one generation already with the awareness there.
But of course we should not wait ten years. We have a concept
and I hope that this will come true.
We can burn in our kilns at 1400-1500 degrees things that are
better than coal (at present we use coal to heat up our kilns and
spend about 30mln dollars annually on it). Old car tires are double
the worth of coal for heat. If you take a plastic bottle and cut it
into small pieces it is also better than coal. My goal is to
develop a system with the Mayor of Tbilisi that makes us separate
the plastic bottles, the tiers and all of that in separate places,
and then dump it in our kilns instead of into the air or soil.
People think that it will cause a lot of smell, but those 10 mln
euro fi lters takes away that air pollution factor. This is the
technological way throughout Europe, and Europe has really tough
legislations, so I just want to bring here what we have already in
other countries and avoid the situation of our children in 20 years
time having to dig out the waste that you and me produce over those
20 years because dumping is poison for the soil and for the water
that our children will drink. We have to avoid it; we should stop
and thats what will, for me and for HeidelbergCement, be the
biggest challenge for the next two to three years.
- What are the future plans for the company?
- The Georgian cement market is growing. In the last four years
alone, I have personally witnessed the cement demand double. It
came down dramatically after the Russo-Georgian War when the total
demand in Georgia was around 900000 tons of cement for the whole
country.
-
12
, . , . , , , , , . , , , 10- . - , . , 20 , , 20 . , , . 2-3
.
? ?
. , , . - , - , 900 000 , 1.8 . 2 , , 2-3
-
13
. , , . 100 , , . , .
, 1.8 3 . , . , , , . , , . . 2 2017 3 .
, . ... , , , . . . , . , . , , , , , , 15 . 300 , , 2-3 . 20-30
. 7 , .
This year it will be 1.8 million. Our production is more than
2mln, but if it goes on growing like it is, in the next 2-3 years
we will have a problem satisfying the market. Therefore, we in
HeidelbergCement have already decided to construct an additional
kiln line in Kaspi. That will be an investment of around 100mln
Euros, but the board in Heidelberg, and me as well, are very
convinced about the future development of Georgia. We are convinced
that Georgia will make its way forward as a hub in the Caucasus
region and that the best days of Georgia are still to come. Thats
my feeling and you dont have to be optimist to think like that.
With its ongoing infrastructure projects, Georgia can go up from
1.8 to three and nevertheless we can deliver the necessary cement.
We are in the tendering process now, because we need a lot of
equipment from Germany, and partially from China. In November we
hope to put all the things on the table so we can make decisions,
and then construction work will begin. In January we hope to start
up a big cement plant; it takes two years to make that additional
one kiln and in 2017 we will have the capacity of 3 mln tons.
Somebody could call us monopolists. I wish it was like that but
it is not because cement here in the Caucasus region crosses
borders - we have high competition from Turkey, from Armenia and
one year ago Iran came onto our market with dumping prices.
Whenever we have a price increase that is a little bit high, the
competition raises over us and it is a challenge, because sometimes
the production cost increases faster than the price. So the results
are not satisfactory - from the fi rst day to today we are still
not happy with the results, but we are a company that looks to the
next 15 years. We have already invested 300mln dollars and if you
invest so much, you cant expect that in two or three years you will
get it back; we calculate in 20-30 years. For fi rst seven years we
are not quite successful, but the next years are sure to be.
Interview with the General Director of HeidelbergCement
Caucasus, Michael Hampel
-
14
: 30.06.1983 - 2013
Birth Date: 30.06.1983Ivane Javakhishvili Tbilisi State
University Sales and Marketing Director at HeidelbergCement
Caucasus since 2013
SUCCESSFUL PROJECTS OF HEIDELBERGCEMENT, AND A NEW
INITIATIVE
-
15
Diligence, purposefulness, precise completion of tasks, moderate
temper and excellent communication skills these are qualities that
have helped Irakli Makharoblidze to advance in his career.
He started working at his desired company in 2008, after getting
through the one-year internship program. Later, he changed several
positions: was Procurement Director for two years and in August
2013 took the vacant position of Sales and Marketing Director.
According to him, HeidelbergCement is a company which takes care of
the development of future managers. This is why his career growth
can be attributed to the internal system of the organization.
Note: HeidelbergCement Group has been operating in Georgia since
2006 and is represented by two cement production companies Kartuli
Cementi Ltd (Rustavi plant) and HeidelbergCement Georgia (former
SaqCementi). Since 2007, the companies Kartuli Cementi and
HeidelbergCement Georgia have been producing under a common
trademark.
The renowned leader of construction material production
, , , , .
2008 , . , , , 2013 . , - , , .
: 2006 ( ) . 2007 ( )
The marathon is of a 100% charitable nature
-
16
on the global market achieves its goal through the joint work of
53 thousand employees in 2500 enterprises in 40 countries
throughout the world.
Economy, ecology and social responsibility these are three
fundamental components that the companys success formula is based
on.
Irakli Makharoblidze, Sales and Marketing Director of
HeidelbergCement Caucasus:
HeidelbergCement is a daughter company of a German organization
which entered the Georgian market in 2006. Today, the company
operates Kaspi, Rustavi and Kartuli Cementi plants and production
in Poti, as well as HeidelbergBeton, which runs nine concrete
plants in different parts of Georgia.
The company actively works on environment protection issues and
towards establishing a healthy lifestyle amongst people. At this
stage, interesting projects are underway in two directions.
The fi rst, Quarry Life Award, is oriented on environment
protection issues. It is held all over the world and aims to form a
development plan for the quarries operated by us. In particular,
each participant of the contest presents his/her view of returning
the quarries to their original
( ) .
- 40 2500 , 53000 .
, , .
, :
. 2006 . , , . , , , 9 .
. .
(Quarry Life Award), , . , , , , . . . , . 30 000 . . , , . . .
.
:
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17
form, i.e. regaining the biodiversity that existed before our
interference. This contest is now being held for the third time.
Currently fi ve projects are being considered for local as well as
global contests. The winner of the global contest will receive 30
000 Euros, while the tree fi nalists of the local contest will also
get monetary prizes. We are trying our best to actually implement
the presented projects. We have a precedent for that. Rare species
of trees and plants have been planted in our quarries. Anyone
willing can go and check it out.In order to participate in the
contest, it is not necessary to work for our organization. Anyone
willing can fi ll in the application form. We are trying to ensure
public awareness through an active information campaign: press
conferences are held, press releases are posted on the website and
on social networks; information is sent to universities, scientifi
c circles, ministries, etc. We are interested in reaching more
people and receiving more applications. This will ensure the
presenting of a higher quality project to the global jury.
- How active are people?
- They are quite active; in terms of involvement and the number
of website visitors, Georgia takes a leading place
. . : , , , , , .. , . .
? ? , - . , . .
... ...
Irakli Makharoblidze: Certain directions for improving the
ecological environment have already been outlined
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18
among the groups member countries. Students and schoolchildren
participate in the contest, which makes us very happy. It is
additional stimulus for them receiving a monetary prize, as well as
being good practice for future career prospects.
- You mentioned another project
- Yes, TbilisiMarathon. In Germany, the city of Heidelberg has a
tradition. Every year a half marathon of 21 km is organized and we
decided to hold a similar project in Georgia. As you might know, we
have the image of a country that does not lead a healthy lifestyle,
and this is why we developed a similar project that has been
successfully implemented- this year will be the third such event.
Last year, for example, 1500 people were registered. This year will
be the third TbilisiMarathon. We expect both local and foreign
participants. It is a very impressive sight- starting at 10 a.m.
and fi nishing at about 2 p.m. However, we take into consideration
that some people may need more time to cover the distance, which is
why a second part starts afterwards, which includes concerts and
various entertainment activities.
I would like point out here that there is no commercial interest
for our company in this project. The marathon is of a 100%
charitable nature. We fund 100% of it as well as having sponsors,
supporters, and partner organizations. We have a registration fee
for the marathon, a symbolic 10 Gel, which in the end is doubled by
us and given completely to charity. During the two previous years
we successfully cooperated with the Iavnana Fund, which purchased
living space for homeless people with the money and gave them
homes. I would like to thank them again very much for this. This
time we are focusing on children.
- You are actively taking parts of social-related activities;
establish healthy lifestyle and tackle
, TbilisiMarathon-. , , 21 - . , . , . , . , , 1500 . . , . .
10:00 - , , 14:00 -, , . , .
, . . 100%- . , , , . , 10 , . , , , , , . .
- , - , , , , , ? ?
.
, , . , . . .. . . .
,
:
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19
environmental issues. What kind of additional procedures does
the company conduct?
The company has security procedures. There are standards and we
follow these standards precisely.
There is constant monitoring. We have physicians; all of the
employees have health insurance, and each employee has a very good
insurance package. We do not differentiate in this regard. The a
glass of milk principle still exists. Diners on the factory
territories meet European standards. Everything is subject to
maximal control.
I would like to mention about transports, Until 2008, in Georgia
we used old cars to transport cement, especially bulk cement.
HeidelbergCement was the fi rst to give a signal to the market that
it was necessary to bring in modern cars to the market. It was much
more secure and refi ned and was fi nancially justifi ed as old
cars could transport 10-15 tons of cement while modern cars can
carry 30 tons. In regards to packed cement, it is packed in craft
paper; no polyethylene is used as it contradicts with the companys
internal environment protection norms.
As for HeidelbergBeton, all plants are equipped with concrete
recycling machines, which return secondary water and sand to
production again; therefore, losses are minimized and the
environment is not polluted. Thus, we maximally try to completely
follow all modern standards in our fi eld.
In the end, I would like to outline that in HeidelbergCement
factories in Europe and in different parts of the world, 20-30 per
cent of all fuel is alternative fuel. For Clinker production we
process huge kiln that need energy. This is our biggest expense. At
this stage we use coal, which we receive from the Tkibuli coal
mine. I think alternative fuel has no alternative in the future.
The whole world is moving in that direction. In Georgia, there is
almost no practice of that. However, we work actively with
ministries, embassies, etc. in order to stimulate the development
of this line. We are potential consumers that can utilize various
wastes without harming nature such as municipal waste, which is
still buried in land, and tires that also make a good fuel. If, to
conclude, it is possible to collect municipal waste and tires at
the same spot and to process them, we will gladly enroll in this
chain. This is an initiative that can bring incredible results in
order to improve the environment ecologically. Certain directions
have already been outlined. I hope soon it will be possible to
implement this commonly benefi cial initiative.
2008 . , , , , . , , , , 10-15 , , 30 . , , , .
, , . , . , , , .
, , , , , 20-30% . , . . , . , . . , , .. . , , , , , . , . , .
. , .
Irakli Makharoblidze: Certain directions for improving the
ecological environment have already been outlined
-
22
, ,
SOCIAL RESPONSIBILITY IS A PRIORITY FOR TBILISI CITY HALL
: 7.03.1979 2014 12
Date of Birth: 7.03.1979Ivane Javakhishvili Tbilisi State
UniversityThe Mayor of Tbilisi since July 12, 2014
-
23
, . .
. , .
, , . , , . . . , , , .
, : .
Formality is defended, support is gained- Tbilisi City Hall and
HeidelbergCement have agreed on a collaboration.
Everything was settled very easily, without any problems. The
company asked permission to hold TbilisiMarathon on the territory
of Tbilisi Sea and received overwhelming departmental support.
That said, in truth nobody expected any obstacles. It was clear
from the beginning that the initiators of the project and the Mayor
of Tbilisi have the same aims. Promoting a healthy lifestyle is not
unfamiliar for David Narmania. He started to take care of the
ecological environment and fresh air when he was candidate for
Mayor and he wrote this into the plan of his pre-election program,
too. Nowadays, despite some diffi culties, he is working to fulfi
ll the promises he gave to the people which included planting
millions of trees.
Mayor of Tbilisi, David Narmania: My job is my greatest concern.
I feel a great responsibility. For me, the place where I work and
people with whom I work are very
We should live correctly, follow a healthy life-style, help
other people and compete with each other in this way
-
24
. , , , . , , . . , , . , , .
: - , , , . , , . . , . , 2015 , , , ,
important to me. Generally, strong relations are always benefi
cial in any business. When those around me are also my friends, I
can be sure that they will regulate everything perfectly and do
their best to achieve a maximum result, so I feel really calm.
The projects of Tbilisi City Hall are divided into two parts:
the fi rst is oriented on building and improving the infrastructure
and the second is fi nanced with the budget and its projects are
connected to health care and social security. The main accent is on
the projects connected to the development of the city, especially
to the infrastructure: the road infrastructure is in a bad
condition, so rehabilitation of some of the roads are being
regularized with this years budget, the rest will be foreseen in
the budget of next year. We are involved very actively in the
preparative works of the European Youth Olympic Festival 2015. We
are beginning to work on a local plan and, besides Georgian
workgroups, we are going to invite foreigners and share their
experiences, too. The projects connected to the development of the
city and Greenery-Planting will be on a very wide scale, meaning
the progressing of recreation zones, and the planting of new trees
throughout the city. This year, more than 25000
: , ,
-
25
. , . , 25000- , . - . - . - , , . . .
, . , . . , , . , .
trees will be planted before autumn, but for the next year this
project will be much more active. The Palace of Pupils and Youth
will also participate in such activity. Tbilisi City Hall itself
will take responsibility for looking after the newly-planted trees.
One of the most wide-scale projects will be the initiative of
development of the dendrological park on the territory adjacent to
Tbilisi Sea. We are currently working on a plan for this project
and from spring we will start to be very active towards this. There
are plenty of other projects planned, and Tbilisi City Hall
promises that everything will be realized.
He has a lot to deal with as well as diffi culties. He is
obliged to be in continuous good shape. He manages this with
physical activity and a balanced character. For three years, three
times a week, he has been getting up early and swimming. He claims
that it wouldnt be possible for him to work without this regime and
conditions.
David Narmania: Every individual should take care of his own
physical development and keep in good shape. I advise my colleagues
to join me in swimming. It is a great form of sport, but other
sports are no less effective. It is important to start taking care
of yourself
David Narmania: We should live correctly, follow a healthy
lifestyle, help other people and compete with each other in this
way
-
26
from an early age, but I know that for many people it is
inaccessible. Exactly because of this, we should try to create all
the appropriate conditions for them: on the one hand we should try
to develop different kinds of sport objects and to create proper
infrastructure, and on the other hand we should think about
conducting youth campaigns. To this purpose, TbilisiMarathon,
organized by HeidelbergCement, is very important. As you know, this
arrangement has a double conception: popularization of a healthy
lifestyle and a charity character. We should call each other out to
live correctly, follow a healthy lifestyle, help other people and
compete with each other in this way.
He emulates others in working, sharing of responsibility and in
loving of humanity, too. It is not hard for him to keep a level
head: despite stressful situations and high pressure, he loses his
temper very seldom which helps him to perceive and direct the
situations correctly.
This time, he wont be able to participate in TbilisiMarathon, as
he is expecting a lot of guests for the Tbilisoba festival on 25th
of October - but Tbilisi City Hall itself will be very active in
the event. Next time, the Mayor of Tbilisi has said he will also
compete with other participants of the half marathon. David
Narmania: My collaboration with HeidelbergCement started from the
period of my appointment as a Minister of Regional Development and
Infrustructure of Georgia - the products of this company have been
used in various construction works. So when the representatives of
the company offered to collaborate with us in the project of
TbilisiMarathon, of course we immediately agreed.
Tbilisi City Hall will settle the matters connected to the
organization of transport movement on the territory of the half
marathon, and with the help of administrative police, it will be
regulated very well during the event. We will also provide barriers
for security and serve people with our buses to take them up to
Tbilisi Sea. To my mind, with such concrete efforts, the event is
sure to be a success.
: , , . , . , . , , , . , : , , , , , . , . , , . , , , .
, , . , , . .
. 25 , , , . , .
: , . . .
, , , . , , .
: , ,
-
28
MARATHON IS A LIFESTYLE
-
29
, . .
- . 2500 , 40 , 53 000 .
, : , 12- (2008-2009 ), (2009-2010 .), ( , ) , 2011 Quarry Life
award- ..
. . .
. , - , . 10 . , .
, , : 2014 65 000 . , , .
The popularization of healthy lifestyles and charity - these are
the fundamental aims of the traditional TbilisiMarathon being
organized by HeidelbergCement. Each member of this event has
internalized very well the advantages of this useful and
entertaining process.
Something about HeidelbergCement
On the global market of manufacturing building materials,
HeidelbergCement is one of the acknowledged leaders in the world.
It is one of the three best companies producing cement and concrete
on a world scale. The company employs about 53,000 people in 2,500
locations in more than 40 countries.
Entering the Georgian market, the company immediately started
arranging educational, environmental and charity projects. To avoid
pollution, HeidelbergCement introduced fi lters, spending around 12
million Lari in the factories of Kaspi and Rustavi (in 2008-2009).
It took the responsibility for fi nancing an engineering faculty in
Rustavi (in 2009-2010), and has carried out many other projects too
(rugby, Rustavi Bulls, FC Dila Gori) and since 2011 it has been
working on the project Quarry Life Award which supports the
biodiversity of quarries.
-
30
. , , , Mika Timing .
.
2012 28 500- . , , , , 1500- . , , .
1:14:00 .2012 (1:14:00 ),
Holding a half marathon in Tbilisi was the idea of the general
director of HeidelbergCement. Society was immediately charmed by
the sporting activity with its charitable aims and, after a
successful start, TbilisiMarathon has become a popular annual
event.
Social responsibility and charity
Social responsibility is the main aspect of corporative politics
and free will of the company HeidelbergCement. Besides the
popularizing of healthy life, one of the important aims of the
TbilisiMarathon is charity, and everyone involved in the event
automatically contributes to others. This process is very simple -
for the registration all who wish to participate in the half
marathon must pay 10 GEL. The fi nal total of received money will
be doubled by HeidelbergCement and given in full to preselected
benefi ciaries. It must be said that the social projects of the
company are held to help those people who need fi nancial support
more than others: in March of 2014, 65,000 GEL was transferred to
the benefi ciaries of the Iavnana Fund. This year, the fund raised
from TbilisiMarathon will be used for building a house for children
in need in Bediani, Georgia.
-
31
(1:29:45 ) , 2013 I (1:15:20 ), (1:40:22 ) .
, .
, , (21,0975 ), , . 25 . , ( ), .
, 490 ,
The history of the TbilisiMarathon
TbilisiMarathon already has international status and encourages
the popularization of our country as well as contributing to the
development of tourism.
The results of the half marathon are counted by the system of
German company Mika Timing, approved in the marathons of Stuttgart,
Frankfurt, Hamburg and Berlin. The event is carried out with the
patronage of the German embassy and Ministry of Sport and Youth
Affairs of Georgia.
The fi rst time the event was held was the 28th of October, 2012
and more than 500 people took part. The following year, the second
TbilisiMarathon once again held at the end of October, involved
considerably more participants- about 1,500 members were
registered, and not only Georgians, but also foreign guests and
representatives of embassies and business companies.
The record fi xed during the TbilisiMarathon is 1:14:00
hours.
Marathon racing is a style of life
-
32
-
33
-
34
-
35
-
36
. , , ! . 42 . . .. - . , 550 .
1896 , 34,5 . .
, . , 1896 , . , .
, , 800 . , , , .
The male winner of the 2012 marathon was David Kharazishvili (at
1:14:00 hours) and the female winner was Giuli Dekanadze (at
1:29:45 hours). In 2013, Anatoli Olenikov took the fi rst place
(1:15:20 hours) and the female winner was Marielle Carmagnolle
(1:40:22 hours).
Each year the event has been very well planned, and organized to
a high standard.
As in previous years, the charity half marathon organized by
HeidelbergCement, this year will take place traditionally on the
territory near Tbilisi Sea. The event will be held on 25th of
October. This time, with the help of sponsor organizations,
HeidelbergCement is offering more services to registrants - they
will have water and all the necessary products, as well as a full
medical service provided by professional doctors and
physiotherapists.
The history of marathon racing
According to legend, in the year 490 BC, after the war, a Greek
warrior Pheidippides ran without a moments respite from the city of
Marathon to Athens, to inform Greeks about their victory. Be happy
Athenians, we have won the war! - these were the last words of the
warrior, for after running 42 kilometers, Pheidippides fell down
unconscious. This legend has no basis in fact and has no proof in
documentary sources - the fi rst time this history was told was in
the fi rst century A.D, in the essay of Plutarch - The Glory of
Athens, 550 years after the supposed event.
In 1896 the international Olympic committee estimated the
distance from the place of battle in Marathon to Athens and it was
34.5 kilometers. The fi rst modern Marathons were held exactly from
Marathon to Athens.
Arranging this Marathon was the idea of French philologist
Michelle Brael - who wanted the discipline to be added to the
program of the Olympic games held in Athens in 1896. His idea was
supported by a number of Greek organizers, as well as by the
founder of the modern Olympic games - Pierre De Coubertin.
Nowadays, every year around the globe, about 800 Marathons are
held, the most prestigious of which are the Marathons of Boston,
New York, Chicago, London and Berlin.
-
38
2020
WHY LEVAN KIPIANI ENROLLED IN THE MARATHON, AND THE PROJECTS OF
THE MINISTRY OF SPORTS AND YOUTH AFFAIRS PLANNED BEFORE 2020
,
: 06.09.1971 2012
Date of Birth: 06.09.1971Ivane Javakhishvili Tbilisi State
UniversityThe Minister of Sport and Youth Affairs of Georgiasince
2012
-
39
, , . 21- . , , , . , .
, . , , , , .
: ,
For centuries people have been trying to tailor nature to their
own needs; but in most cases reality has proved to be vice versa
people had to develop skills and adjust their abilities to natural
factors. In the 21st century, intensifi cation of human attempts
strengthened the existing position even more and people were made
to obey lifestyles. Now the whole world has come together in trying
to establish a healthy lifestyle using existing natural resources
and the adaptation skill of human nature. Georgians are no
exception.
Among individual private organizations and state structural
units, the Georgian Ministry of Sports and Youth Affairs is
actively involved in such processes. Apart from many implemented
and upcoming projects focused on making people more sports active
and supporting healthy lifestyles, the structure actively
participates in projects initiated by private companies, including
HeidelbergCements marathon.
Levan Kipiani, Minister of Sports and Youth Affairs: First of
all, I would like to express my gratitude for the relationship that
has been established between the Ministry and HeidelbergCement.
Truly incredible projects have been implemented. Last year there
were up to 1500 registered
It is highly welcomed and appreciated when such activities are
initiated by private companies
-
40 2020
, . . 1500- . , , , . , .
. . - . 15-20 . . , .
, . , . , . , , .
, , , , , , , , , , . ? . ? ??
, ,
marathoners and around 800 people participated. The project
serves the purpose of establishing healthy lifestyles; and it is
highly welcomed and appreciated when such activities are initiated
by private companies. We gladly enrolled in the organization of the
project and presented our team, which had quite a successful run
last year. One of the participants even got a prize. From the
Ministry 15-20 people were involved, representing various
departments and units. What is particularly notable is that
pensioners and women also participated in the marathon.
Unfortunately, an earlier injury prevented me from running
I would like to point out that I will always support similar
projects and will gladly be part of it. If I cannot run for certain
reasons, I can at least take a start. I think the Minister of
Sports and Youth Affairs should be leading a healthy way of life.
It is very important and it is crucial to share that social
responsibility for society.
- At this stage, due to your position, you have to spread your
attention across many sports whereas you were mostly into football
in the past. How do you do that? Is football still your main
interest?
- The fact that I was a footballer does not mean that I should
pay less attention to other kinds of sports. However, public
interest is directed towards my attitude to football. More public
attention tends to be given to football and more involvement,
something which is seen around the globe and which relates to the
specifi cs and scale of the sport. As you know, there are many
problems in this sphere which is why we will have to spend more
energy on it. Issues in the sphere of football need complex
resolution. By resolving one specifi c issue, you do not
-
41
. , , , . , , , , . , , . , . . . . , , . , , , . . , , , , . .
, . , , 20-30 .
? ? , , , , .. ..
, . . , . , . . , . , , . , , . , .
, , , , , . . , , , , , , .
Why Levan Kipiani enrolled in the marathon, and planned projects
of the Ministry of Sports and Youth Affairs before 2020
resolve all problems within the sphere- its large scale alone
creates problems. But I am an optimist by nature and I will defi
nitely do my best in order to put everything on track in Georgia.
My team will help me in that. I would like to point out here that
at the Ministry a very good, productive and creative team has been
formed which does everything in order to meet expectations. Being
open to the public helps us in that. Our doors are practically
never closed. Apart from the fact that we have open hours for the
public every week, I talk to about 20-30 people every day.
- Have you planned any specifi c new projects to encourage
youngsters, lets say, in public schools, youth centers, etc.?
- There are many projects and we discuss every day when and how
they should be implemented. Focusing on children and youngsters is
of utmost importance. For this purpose we pay particular attention
to public schools and youth organizations. For example, in
secondary educational institutions we plan to strengthen sports.
There are many hindering points, such as lack of appropriate
infrastructure This is not a one-day problem to solve. Therefore,
its solution is distributed over time. Despite this, I think we
will start bringing active sports to public schools next year.
These are entertainment sports which should be present at secondary
schools.
In order to develop various kinds of sport, it is necessary
-
42
, , 2017 , . , , .
, . - , .
, ... , , , , , 2020 .
, , , , .
, . , , , , , , , ... , , . , ...
, , , .
, . , , , , . , . .
to improve the infrastructure, which has unfortunately been
destroyed. And today we do not have standard, international level
infrastructure. We are trying to improve the situation. For
example, the building of the Olympic village will be fi nished next
year; there will be a pool of high standards, different halls and
this will be a step forward in this direction
There is the World Handball Championship 2017 project, which
involves building mini sports palaces in different regions, each to
include the necessary infrastructure for the development of
sports.
The Ministry of Economy presented a very interesting project,
which considers installing cannons on the Gudauri-Bakuriani
territory. Cannons are machines ensuring the longer life of snow on
the surface. Schools should be set up in skiing regions schools and
this will be a step forward in terms of developing skiing and
tourism as well.
Construction of youth centers is planned in different regions,
alongside the introduction of informal education for youngsters and
school children These are the issues that we should consistently
work on in the coming years and I think by 2020 they will be
completed.
Moreover, every year we implement different projects and fund
youth initiatives. We have a fund which specifi cally grants to
youth organizations.
Introducing informal education is also very important. It is
necessary to establish a correct European model institution which
will teach school teachers, trainers, sports doctors, sports
reporters, sports lawyers These are the issues that we have started
working on and we have taken care that all such plans are
implemented. Thus, there is a lot to be done
I would like to thank all the ministries that are involved in
projects with us the Ministry of Health, Ministry of Economy
And I would like to thank HeidelbergCement for the work it is
doing. By participating in the activities, the runs that
HeidelbergCement is organizing, we should encourage the public to
be charitable and we should set them an example: we should ingrain
a love for sports, we should share social responsibility, and we
should help the people that need it most of all this should be the
main motivation for everyone.
2020
-
43
: ,
RUSUDAN KBILASHVILI: I BELIEVE THE EVENT WILL BE MUCH MORE
INTERESTING WITH OUR RESOURCES
Wissol Group enters TbilisiMarathon with four groups, and new
initiatives.
: 28.09.1979 (2008)
Date of Birth: 28.09.1979Georgian Institute of Public
AffairsPublic Relations Manager at Wissol Group since the
foundation of the Holding (2008)
-
44
, , . , . .
- , .
: , . 30 . , .. , , , , . . , - .
, : (
The popularization of a healthy lifestyle and a variety of
social initiatives these are the projects in which Wissol Group is
involved, not for future profi t but as a part of their social
responsibility. PR and corporate liability manager Rusudan
Kbilashvili, realizes very well the meaning of looking after
society, and how important the role of large companies and business
groups is in the development and progress of a country. So, she
never refuses to collaborate when offered such projects.
TbilisiMarathon is one such project which Wissol Group is
participating in with great pleasure.
Rusudan Kbilashvili: In general, it is not strange for Wissol
Group to aim towards and promote healthy lifestyles. We have
invested more than 30 million Laris in such projects. We have our
own football and rugby teams and conduct internal championships on
a regular basis. So, its not unfamiliar for us to popularize
healthy lifestyles or to appeal to society to live healthily. This
is why we chose to support the offer from HeidelbergCement with
great pleasure. To my mind, TbilisiMarathon is one of the best
organized charity events of the year.
Regarding our participation, the groups of our affi liated
companies will take part: Wissoli (our importer and distributer of
oil), Smart (the supermarket chain that unites 13 objects ), Wendys
(the American restaurant chain) and Vianor (the car service chain
which has international partners and regular varied offers for its
consumers).
: ,
, -
-
45
), ( , 13 ), ( ) ( , ). , , , , .
: , . , , , , ... , .
- , , , , , .
: , , , , , , , , , .
. .
: 30 . , . .
- . , . . : , , ... , . ,
Wissol Group, with these four companies, aims to participate in
the marathon and support the charity, so making a healthy lifestyle
more of a reality.
We will take part in this marathon in other way, too: we will
try to make the right circumstances for marathon runners by
arranging active informative support with help from our affi liated
companies and various communication channels. Also, we will have
very interesting prizes for the winner, sowe appeal to society to
get involved in this marathon!
Wissol Group - Wissol Group is one of the largest business
groups in Georgia, consisting not only of spheres of energy, but
also developing construction, advertising, hotel businesses and
supermarket and restaurant chains. The affi liated companies of
Wissol Group are: Wissol Petroleum Georgia, Air Wissol, Wissol Gas,
Vianor, Wissol Gas Distribution Company, the company of
construction and immovable property Vellagio, commercial company
Alma, supermarket chain Smart, American restaurant chain Wendys,
and fi tness centre Laguna Kutaisi.
Wissol is considered to be the largest employer company in the
oil business of Georgia. The company carries out a social
investment of millions of Laris. Rusudan Kbilashvili: Wissol Group
has invested more than 30 million Laris towards the development of
Georgian sport. We have built four sport complexes in Tbilisi
and
Rusudan Kbilashvili:I believe the event will be much more
interesting with our resources
To my mind, TbilisiMarathon is one of the best organized charity
events of the year
-
46
, , , , , . , , , .
, : , , , , , .
. , , , , , , .
. , , . ,
we rehabilitated the Torpedoes football base and club in
Kutaisi. We still support the Kutaisi Torpedoes today.
Wissol Group is also involved in in one of the largest current
instructive charity projects Books For Every Village. This is an
initiative of two youth organizations Students Unity and Davitiani
and with our help this project became very popular. The process is
the following we collect books in Wissol, Smart and Wendys and then
give those books to the national library, where they sort them. We
then send them to villages with the help of an itinerant library,
which is really very beautiful. As for the type of books, we get
information from Davitiani regarding the kinds of books libraries
of different villages need and we send them what they want. We have
an interesting form of collaboration with Palitra Media: as the
recieved spoilt sheet cannot be send straight to the libraries,
with the help of Palitra, we convert these spoilt sheet into new
books which we send to the regions. The effectiveness and duration
of this project ultimately depends on the people. Naturally, we are
not able to supply all the villages with our own resources, so we
appeal to society to be active in the collection and to give us as
many books as possible, by dropping them in at Wissol, Smart and
Wendys, so that we can supply all the villages.
: ,
-
47
We have one more interesting project in the supermarkets of
Smart you can buy products of social manufacture. We want people to
have more desire to manufacture more products. At present you can
fi nd the products of two social producers: Sault from Svaneti
called Zesxo, and very beautiful wooden toys produced by Davitiani.
I think people should take more responsibility in producing such
products, so we always try to support and help their
realization.
We have plenty of other very interesting projects. We
collaborate very actively with the charity fund Iavnana. And soon,
as I mentioned above, we are taking part in the charity marathon
organized by HeidelbergCement. It is the third time this has been
set up, but this is our fi rst experience of collaboration. I must
mention that we always had a great respect towards this event and
value all such initiatives. It must be said that both previous
TbilisiMarathon events were conducted to a very high quality.
Thanks to a very good information campaign, the number of
participants was very high, too. So, Im extremely happy that we
received an offer to collaborate: we also offered them our
initiatives with great pleasure, and, with our resources, the event
is sure to become even more interesting.
, . . , . , . , .
. . , , . , , . , , .
, , , . , . , .
Rusudan Kbilashvili:I believe the event will be much more
interesting with our resources
-
48
FROM DZEGVI TO BEDIANI HOW THE INHABITANTS OF THE CHILDRENS HOME
LIVE AND WHAT TBILISIMARATHON MONEY WILL BE SPENT ON
: 28.02.1978 1999
Date of Birth: 28.02.1978Ivane Javakhishvili Tbilisi State
University Faculty of HistoryFounder and Director of Bediani
Children Center since 1999
, ,
-
49
. . 160 . , 12 ...
1999 .
, , .
, .
, , , , . , , , , ...
, : 1995 . , , , . , . , ,
Region of Tsalka, Bediani: 160 inhabitants, among them 12
children without guardians, cohabiting since 1999.
Bediani foster care childrens home is separated into several
units and children live together with their teachers.
First, they found themselves in the Dzegvi childrens home and
then moved to Bediani.
Now, like other inhabitants, they work in their own agricultural
industries, go to public schools, go on excursions, hiking tours or
enjoy other specifi c events together with their peers. The state,
and occasionally private companies, international donor
organizations and simply kind people take care of them
Zviad Khapava, Director of the childrens home: Since 1995,
children lacking guardianship were gathered in the village Dzegvi
of the Mtskheta district. These were mostly children living on the
street and earning their bread through theft and/or begging. There
were families, the members of which had no contact with each other.
In some cases, children that settled in Dzegvi and, unlike on the
street, felt warmth and care, asked to bring their friends, then
family members. First they told horrible
Upon the initiative of HeidelbergCement, its authorities and
regular employees, we will manage to do important things for our
children
-
50
, , , . , , , . , , . .
? ?
- . , . . . . , : , , , , .. , , ... , , , .
12
stories of orphanages; then it appeared that many of them did
actually have parents. Thanks to the Dzegvi childrens home,
families were reunited. There are a few such families that still
live there.
- Why did you leave Dzegvi?
- One of the reasons was adaptation to the public. We did not
want children to be cast away. In Dzegvi, even the school was
within the territory of the childrens home. Everything happened
inside the borders. But now children have the opportunity to attend
public schools- their lifestyle is just like that of a typical
village resident: they go to school, they go fi shing, play
football in the playground, they go on excursions, hiking tours,
etc. Although we took them on excursions before, they were still
watching everything from afar In Dzegvi, the living conditions
might have been better but here there are many more points of
contact with the outer world.
Now 12 children live in the childrens home. The youngest turned
eight just the other day. Children stay with us until they fi nish
secondary school. There are three more families where children live
with their biological parents.
- You mentioned living conditions
-
51
. 8 . . 3 , .
... ...
, , 1950- . , , , , .. . , , . . , . . 12 .
? ?
, . , , , , . , . , , ..
, - , - , , . , . , . .
, ... . , , . , . . , , , , , . , . , ,
- As for houses, these are regular small cottages which were
built in the 1950s. Each of them has a small yard with vegetable
plots where they grow cucumbers, tomatoes, greens, etc. The
children are involved in all that. It is not necessary for every
child to live with exactly the same regime. One child can come
late, another earlier. The agenda and food is not exactly the same
either. Someone may feel like an omelet and not a meatball. All of
that is taken into consideration. With 12 children it is not so
hard
- Are you fully funded from the state budget?
- No, the state gives money for food and hygiene items. For the
rest- fuel, furniture, construction, household items, etc. we try
to fi nd sponsors. Our friends and acquaintances help us mobilize
funds. There are cases when specifi c companies and individuals
express their wish to help the children, give presents, etc.
- One such company is HeidelbergCement, which at this stage
plans to transfer money to your children. As far as I know, the
money raised through the charity marathon initiated and organized
by HeidelbergCement, will be doubled and transferred to you.
From Dzegvi to Bediani how the inhabitants of the childrens home
live and what the Tbilisi Marathon money will be spent on
-
52
. , .
, : . . , . , . , . , . . , , , , , , . ...
. , , , . , , . , .
: 60 . , , . . ( ) .
, , . , , .
: , , . , , , , .
- Yes, thats right and I would like to thank the company
representatives for suggesting this great idea. Organizing a
marathon with double goals is a very interesting and noble thing.
It does not only help establish a healthy lifestyle but has
charitable meaning and this is very important. The attitude of the
participants is noteworthy. It is so good that individuals as well
as companies realize the social responsibility that they have for
their fellow citizens, socially vulnerable persons and children. I
am glad that each of them is actively involved in the event
organized by HeidelbergCement. Upon the initiative of
HeidelbergCement, its authorities and regular employees, we will
manage to do important things for our children, as children are the
future of our country and taking care of them is the responsibility
of us all.
We already know how we will spend the money transferred by
HeidelbergCement. Our houses are very shabby and all are in need of
repairs. Last year we started repair works, since one of the
buildings was on the verge of collapse- the wooden construction was
old and damp and it was dangerous to live there. I started
construction myself and asked friends for help. Youngsters who grew
up with us helped us with the physical work, too. But we could not
fi nish the construction and I hope we will do it this year. Now we
are building a two-storey house. On one fl oor there will be a
dining-room, a bedroom and a bathroom plus an entrance; on the
second fl oor a conference hall which will be a place to show fi
lms to the children, give them trainings and hold other events.
Before we didnt have the space or the opportunity for that.
Zviad Khapava started working at the Dzegvi Childrens Home as a
volunteer upon fi nishing secondary school. He fi rst accompanied
his friend, and then started to get on with with the children-
enjoying the warmth he felt from them. As a student, he visited the
home parallel to lectures and then later moved there.
Zviad Khapava: We took about 60 children. Over the years,
following the cut in funds, the number of children decreased. The
number of teachers decreased as well. Everyone was a volunteer
there (working for no salary) and it is still so.
Bediani childrens home teachers work at schools and this is how
they earn money. Compared to others, Zviad is privileged he teaches
history at a local public school and parallel to it is a local
governor representative of the Tsalka Municipality in the Bediani
community.
Zviad Khapava: It helps me a lot to be informed about everything
and thanks to it our children get the chance to participate in
almost every event, action and concert. For example, this year we
sent them to an archeological
-
53
. . , . , ...
12 ... 12 ... ? ? ... ...
, . 15 . . , , , . . , . , , , . ...
expedition; they returned very happy. I try to do the same for
the village population. This is a small settlement and everything
together is not so hard to manage. Besides, it helps them have
contact with each other. Now our childrens home children are part
of Bediani, just like each of the residents
- You have 12 children Do you think of increasing the number?
Even now, there are many children lacking carers and on the
street
- Unfortunately, our current fi nancial resources do not allow
us to take more. We can have a maximum of 15 children. However, we
take care of children distributed into families as well and they
participate in all the activities. Now a commission will arrive,
probably in fall, that will decide how many children the childrens
home will be able to accept; everything will happen under state
supervision. If our resources increase, then of course we will not
refuse to take more children. So far, we are doing our best to fi
nd resources to support the children that we care for; time will
show the rest
From Dzegvi to Bediani how the inhabitants of the childrens home
live and what the Tbilisi Marathon money will be spent on
-
54
IT IS A GREAT PLEASURE FOR US TO BE A PART OF SUCH A GREAT
EVENT
David Tatishvili offers a high professional medical service to
TbilisiMarathon
: 01.01.1962 ,
Date of Birth: 01.01.1962Tbilisi State Medical
UniversityProfessor and General Director of Sport Medicine and
Redical Rehabilitation Center
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55
Each marathoner will have highly professional medical
service
Tatishvili started running when he was a student, but took part
in a Marathon only at the age of 49. His decision was very
spontaneous; one day he got up and changed his professional
activity into a sporting activity. Everything happened in a very
simple, unrehearsed way: There was a race against breast cancer on
Turtle lake organized by the fi rst lady of that time - Sandra
Rulovs. Tatishvili, with others, consulted people there. He became
immediately charmed with such mass activity. So, he very simply
went, changed his clothes and in spite of an earlier leg injury,
took part in the Marathon. Since then he has participated in 28
Marathons.
David Tatishvili, director of the Sports Medicine and Redical
Rehabilitation Centre - Health Palace: Ive loved sport since my
childhood. Actually, Ive never been very tall, but I played
basketball, and when I became a student I started to run regularly.
Later, I met sports doctor Tea Adamia - a great surprise for me, as
I had been trying to solve my leg injury for a very long time, but
with no result. So, with the help of Tea, my leg became stronger
and in that condition I was able to run a greater number of
Marathons. Now, Im still under supervision of the sports doctors
Tea Adamia, along with George Lomidze. Every human has a special
love, an ambition to do something, Ill soon turn 53 and I have a
desire to achieve some high goals in Georgia as well as in the
international arena. But I have realized very well that, without
the help of my
, 49 . . , . , : , , . . , , , , . 28 .
, Health Palace- : . , , , . . . , . . . , . , . . , . , . 53 .
, , , , .
, 25 . , , . ...
, .
: , . , . , .
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, . 21 , . , , .
, . , , , . , , , . , , , , . Health Palace- . , . , 10 . 2 , ,
, . . , , , , . . ,
doctors, it would be impossible. At present he is preparing for
TbilisiMarathon which will be held on 25th of October. In the
previous Marathon, Tatishvili wasnt in Tbilisi, so he was very
sorry to not be able to take a part in the event. Even though, the
team of David Tatishvili Medical Centre did participate. This year,
he put off his whole schedule in order to be free for the 2014
race.
Whats more, he is planning to have a double collaboration with
HeidelbergCement: not only will he be running in the half marathon
with his team, but also doctors and physiotherapists who work for
Health Palace, will be on hand to serve the race as needed.
David Tatishvili: I must mention that HeidelbergCement has
arranged this project very professionally. It is very close to
European standards particularly from time monitoring to our medical
service. Consequently, it is a great pleasure for us to be part of
such a great arrangement.
This year we planned to serve TbilisiMarathon very
professionally. 21 kilometres is not a small distance, so it is
naturally associated with many diffi culties, and health problems
may often occur. So, mere diligence and enthusiasm is not enough -
its very important for the event to have a highly qualifi ed team
of doctors.
I know that a lot of companies are participating in the
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. , , .
Health Palace . , . . . . .
: , , , , , . . . . . , , , , . , ,
half marathon and all of them do their best for the event to be
held on a very high level. Naturally, this quality will increase
the number of participants and the risks will be even greater. So,
we will be maximally mobilized to give them all the necessary
information and to prepare them well physically. I can say with
confi dence that each member will have high professional medical
service before, during and after the half marathon. All of them
will be secured by the centre of rehabilitation and sports medicine
- Health Palace. It must be said that the amount of participants
does not scare us. We are ready: we have more than 20 well-prepared
and highly qualifi ed teams, so one person doesnt have to do the
work of 10 people. Nobody expects an injury but, as you know, there
is no sport without injuries. We are not guaranteed against such a
thing, so I think you all understand the importance of well-timed
treatment and that would be impossible without good sports doctors
and qualifi ed physiotherapists. This factor will condition the
success of the event.
The centre of rehabilitation and sports medicine Health Palace
is the number one universal complex in the sporting and
regenerative direction. The centre is equipped with ultra-modern
medical and rehabilitative technologies and is fully adapted for
physically disabled people who can freely ove from one place to
another within a centre that fully satisfi es all demands for their
thorough treatment. Specialists with very highly qualifi cations,
with the complex of various unique services, make it possible to
recover from injuries in a very short period of time. With the
correct treatment and procedures you achieve your ideal weight and
body shape. The atmosphere of the centre helps you to
It is a great pleasure for us to be a part of such a great
event
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, .
, . , , . , . . , . . , , , .
, . . , . , . .
: . . , , ? , , . , . .
, . , , . , , , .
, , . , , , , , . , . , 25 .
relax fully and stay in a good mood.David Tatishvili: Nowadays,
there is no individual or team sport without hard physical
preparation. You can be successful only when you have no problems
with your health and this is possible only with the help of sports
doctors. This was the exact aim of creating the centre of
rehabilitation and sports medicine. Georgian sport needs a future.
To say softly, nowadays, Georgian sports isnt what sport-lovers
really need. But it must be said that there are already signs of
progress - the Olympic committee and government have supported
sport in many cases, but there are still many diffi culties in
further development.
It must be said that people also have the wrong approach to
sport here - they dont understand the meaning of a sports doctor,
identifi ng doctors with masseurs. So, I can say that we are
swimming upstream and its really very hard work. We have set many
people on legs Nowadays, public opinion is really different, but we
understand that such matters cant be solved in just days or
weeks.
We can see the approach of people to sport according to this
event, too. Abroad, people will pay a lot of money to take part in
such events, as it is their aspiration and correct approach to
sport. In Georgia everything is different
As for me, I run every morning around Turtle lake. On the whole,
there are always very positive people there. But I often meet
people who look at me with desperate eyes and ask me why I kill
myself! They are sure that Im committing suicide just because I
exercise every day. Actually, I feel perfect physically and think
that Im in really good shape.
I want to mention that, with the help from our sports doctors, I
have overcome many diffi culties. For example, sometimes its hard
for me to start something, but I immediately remember all of the
advice and exercises that my doctors have given and taught me and
everything goes very well after that.
I want to use this chance and ask not only citizens of Tbilisi,
but all the population of Georgia to take part in the half marathon
organized by HeidelbergCement. On one hand, they will do a good
deed, as this event has charitable aims, and on the other hand,
they will enjoy it very much. If there is something wrong with
their health, they can be assured that they are fully protected by
our teams of sports doctors and physiotherapists. The more people
that take part in this event, the more exciting the celebration on
the 25th of October will be.
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60
: ,
TEA ADAMIA: SPORT IS HAPPINESS, WHICH GETS BIGGER WHEN
SHARED
: 26.07.1977
Date of Birth: 26.07.1977Tbilisi State Medical UniversityMedical
Center of Sport Medicine and Redical RehabilitationClinical
Medicine Director
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. . .
, , , , , .
, , , , . , . .
, .
, : , , , , , . .
The importance of the connection between sports and medicine was
discovered centuries ago. Historical evidence proves that sports
medicine existed in early antiquity.
Hippocrates, Avicenna, Paracelsus and other doctors from that
period used to diet, do exercises and other physical activities in
order to stay fi t and healthy.
In ancient Egypt, Greece, India, Rome and China such methods
were used to train Gladiators and other warriors. During the old
Olympic Games, medical staff always observed how the athletes were
trained and the best doctors used to be involved in this
process.
Sports and medicine are liked in Georgia as well, but this topic
started to become important not so very long ago.
Tea Adamia, sports doctor: besides being a huge part of a
person`s lifestyle, sport is also a science which is divided into
several parts. Sports medicine is one of the main parts of this
science.
Our patients are not ordinary people. They are athletes who
represent their country in international competitions. When these
kinds of special people have some physical injury, we do our best
to treat them properly.
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62
, , . , , , .
, , . . , . , , , . , .
2003 , . , . , , , , . , , . . , . , , , , , .. .
, . , , . , , , , . , .
, , , , . , , . , , , .. , , .
, , . . ,
I have never been involved in sports activities, I don`t have
the right health conditions. When I became a medical student, I
never knew I would become a sports doctor- it wasnt a popular fi
eld back then. And when I became involved in sports medicine, I
discovered that I could be involved in sports from the backstage.
That was the moment when I decided to be a sports doctor.
I attained an Olympic scholarship in 2003, which gave me
opportunity to serve the national Olympic team. I know all the
prominent athletes personally: I know what they like, what they
don`t like, how they feel pain, what they do when they need
treatment, what are they afraid of. This is very important. Sports
medicine means teamwork, which has one main aim- to see the athlete
stand on the winning pedestal. It is not important how this result
is achieved- who will sleep, who will not; who will train all night
and who will not. This process is observed by the whole team.
Sport is happiness, which gets bigger when shared. I feel happy
because others feel happy. The coach is happy and so are the
spectators. Sports medicine brings a great deal of joy. This is the
main difference from other kinds of medicine, which are mainly
associated with pain and
: ,
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.
, , , , , , . , , , .
, . , , . . , . , , . , . , , . , , , , .. . , , , , . .
sorrow. We work hard to maintain this spirit.
When athletes come to us, they know exactly that this is an
institute where everybody supports each other. David Tatishvili, as
well as all the staff and housekeepers, work equally effectively.
Everybody is highly motivated. This place is like a home for all of
us and all the patients. We know all the time the schedules of all
the athletes, where the competitions are held, and when. We keep a
close relationship with the coaches and always try to make it clear
that the sports doctor is a key person in every sportsmans
life.
We did our best to make sports medicine in Georgia as popular as
we could. We try to help people with disabilities and try to have
all the necessary equipment to hand. There are not many health
centers where you can fi nd gym equipment for people with
disabilities. We offer different kinds of equipment and methods to
help people with special needs.
Georgians are lazy. We like sport only as spectators and as a
show to watch on TV. We don`t love to get involved, dig deeper, and
fi nd out more. This explains why public awareness about sports
doctors is very low.
When somebody has stomach pain, he or she knows which doctor to
visit. The same happens when somebody has a headache. But when
somebody hurts their feet, they don`t know what to do. Nowadays,
sports medicine is developed in Georgia, with professional doctors
and a center for rehabilitation.
The public needs to be more informed. For instance, we
participated in the marathon for people with disabilities which was
held in Lopota. We tried to inform people who attended the event.
We plan to do the same at every sports event. We have a very
interesting strategy for our social media pages concerning our
marathon in Stepantsminda. We try to do the same at the charity
event organized by HeidelbergCement, which will be held in October.
Our main aim is to inform society about the needs of a sports
doctor. This is crucially important.
Sport is happiness, which gets bigger when shared
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64
I WANT THE TBILISI MARATHON TO MOVE INTO THE STREETS OF
TBILISI
Maya Azarashvilis new initiative, and tips for amateur race
runners
: 06.04.1964XXIV (4X100, 1988 )XXVI (1996, ) 200 (1986) (1988) :
100 - 11,08; 200 - 22,24
Date of Birth: 06.04.1964Winner of a bronze medal XXIV Olympic
Games (4X 100m, 1988 Seoul)Participant of XXVI Olympic Games (1996
Atlanta)The champion of USSR in 200m run (1986)The president of
Georgian Natonal Federation Sport for EveryoneThe best own results:
100m - 11,08; 200m - 22,24
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65
, , , . , 21 - , . , , .
: , , . , , , . , . , . , . , . , . , .
, , . , . , , .
1988 400 (4x100). , , , 1986 , 200 . 1986 . 2014 11 .
: . . , , . . - . , . , .
Proper running shoes and running every day these are the minimum
requirements that Maya Azarashvili, the former sprinter, bronze
medal winner at the Seoul Olympics, and champion and cup holder of
the Soviet Union gives to amateur runners just starting out in the
fi eld. The participants of the Tbilisi Marathon have to run 21 km,
which is not easy. To be successful, she says, they need to choose
proper shoes and prepare physically.
Maya Azarashvili: each person who regularly participates in
marathons knows the general rules and follows them. To those who
will be making a debut in the marathon I recommend they fi nd
proper running clothes and shoes. If they have never run they must
train every day and run at least some distance. Moving or running
in non-running clothes is hard. For example, fl at shoes will not
be good for running in: the heel must be higher than the toe. If
race participants have a hard time choosing the proper gear, they
should go to specialized sports stores where sales consultants will
be able to tell them which shoes are best.
It doesnt matter how you fi nish the marathon and in which place
on or off the podium you will be. The runner is already a winner
when he/she decides to take part in the marathon. By making it to
the fi nish line, each person becomes a winner for themselves.
Biography
Maya Azarashvili Bronze medal winner in 400 meter relay (4x100)
in the 1988 Seoul Olympics. The same year she won the Soviet Union
Cup; in 1986 she became the champion of the Soviet Union in the 200
meter sprint; in 1986 she won a silver medal at the Goodwill Games.
On September 11, 2014 the Minister of Sports and Youth, Levan
Kipiani awarded her the title of Sports Knight.
Maya Azarashvili: I set a goal when I was still a child. I
believed in myself. When you start something, you must know exactly
what you want to achieve. You must be able
It is one of the biggest (if not the biggest) such race in
Georgia
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: . , . , . , , , .. , .. , .
, , . -, , . , . , , , - .. , . , , , . . - , , , .
, , . . ,
to work hard and you must be willing to work hard. Having only
one of those two qualities is not enough. Only in this way can you
achieve what you want to achieve. For me I have achieved my
goal.
Currently, Maya is the president of the Georgian National
Federation Sport for Everyone and takes part in organizing every
signifi cant sporting event. This time she is involved in the
Tbilisi Marathon organized by Heidelberg Cement.
Maya Azarashvili: This is a traditional marathon. As you know,
this year it will be the third time it has been held. Last year I
was asked to get involved in the event and was responsible for the
actual race on the half marathon day. I was also the sporting
director of the event and was responsible for the track, the
judges, the signs and everything else that relates to the race.
Last years event was very well organized and I hope this year it
will be equally successful. It is one of the biggest (if not the
biggest) such race in Georgia. Every big and beautiful city has its
Marathon, like Boston, London, New York, etc. I hope that
TbilisiMarathon becomes just as popular. Of course, it is not
really a marathon but rather a half marathon, but for Georgia it is
perfectly enough. We are not traditional runners; we are just
beginning to run and to understand what health benefi ts running
has. The number of runners is increasing by the day and this is
great.
It is welcoming that HeidelbergCement added a humanitarian
component to the race. The money raised from the event will be
doubled by the company and given to charity. The money collected at
this years event will be donated to the Bediani Childrens
Center.
The marathon is a tourist attraction as well. Besides
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67
Georgians it draws foreigners. This is why it is my great wish
that the marathon moves onto the streets of Tbilisi. This, of
course, will need a higher level of organization and the support
from the Tbilisi City Hall, Tourism Department and relevant
ministries.
It usually happens that when runners arrive from different
countries, they take time to see the city. It would be just great
if one day was dedicated to the marathon, as a celebration for
Tbilisi and its residents- the central streets of the city should
be closed to traffi c and organized into a race track.
As for this years marathon, the venue is the same as last year.
This has some advantages since returning runners know the track and
can aim at improving their personal records.
I would like more and more people to be involved in the
marathon. I really want our nation to be healthy and our citizens
to be more active in terms of sports. We know how important a
healthy nation is to the progress of the country. For my part, I
will spare no effort to make this years marathon as big a success
as it was last year.
.
, , . , , . , , , .
, , ? , , . , , . , , . , , . , . , . , - ..
, , . , , , .
, . . , , , . , . , , . , , , .
I want the Tbilisi Marathon to move into the streets of
Tbilisi
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40 ,
40 RIVERS IN ONE BODY-THE POWER OF WATER AND A SMILE!
Recipes of beauty and health from David Katsarava and Aleksandra
Paichadze
...
: 09.06.1977, , 2012
Date of Birth: 09.06.1977Actor, TV presenter, ProducerThe
President of National Rafting Federation of GeorgiaThe President of
Canoes Federation of Georgia since 2012
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, , . . , , , , . , , . 40 . , .
... ...
: , , , . , , . , . , . , , , . , , . , . , , , . . , , , . , ,
, .. , : , . , . , , , ... , , .
11 . , , .
A distinguished appearance, special energy, positive
personality, various spheres of profession- these are the main
things that unite Aleksandra Paichadze and David Katsarava. Both of
them are participants of TbilisiMarathon being organized by
HeidelbergCement. For them, it is already a tradition, and is not
only for fun, it is a possibility to give to charity and a chance
to make a healthy lifestyle more of a reality. Especially for our
readers, both of them will talk today about their secrets of beauty
and energy.
David Katsarava - sportsman, showman, actor. He joined his
business in his favorite spheres- sport and tourism. He has a very
active lifestyle, he travels a lot and works out all the time. He
has to be a different kind of person constantly, and it is said he
often gets in someone elses skin. He is always sincere: he has only
to play David Katsarava with different professions. He claims that
40 rivers run in his body. And his secret? Continuous movement.
- And still
- There is no ready recipe for a healthy life, as this recipe is
individual for everyone. If you are interested in my li