NOVEMBER 2013
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Mission Target Markets
Market Channels Founder: Elisha Kalfa
Seasoned sales & purchasing manager - medical & dental supply industry
Deliver effective loyalty reward programs
HENRYs, High Net Worth Individuals
Medical & dental supply companies, financial advisors
H.E.C REWARDSCompany at Glance
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Shortfalls of existing rewards programs
LOW perceived value for end-customerFULL cost to company
Limited relevance
Mass market products
Not attractive enough to change customer behavior
REWARDS PROGRAMSThe Good, The Bad & The Ugly
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REWARDS PROGRAMSLower customer acquisition costs
• Cost of acquiring a newcustomer is 5-10 times morethan retaining an existing one
• Existing customers spend two-thirds more than new customers
• Rewards programs are widelydeployed among HNWIs andmedical and dental professionals
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H.E.C REWARDS - Far superior to existing gift cards or consumer rewards programs
Royalty based reward package
High value goods
Focus on luxury gift sets
A surprise luxury gift, keeps customers coming back for more
A one stop shop for all your rewards
Initial target markets • Qualifying medical and dental
professionals• HNWI ($250K+ under
management with investment advisory firms)
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H.E.C REWARDSCultivate a brand habit among high earners
Reach target customers with limited Ad spend
Extend reach into HNWI and HENRY network
Build brand awareness
Large volume orders
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H.E.C REWARDSComparison to existing programs
HEC Rewards
• $1500 reward package
• High value & element of surprise
Medical Professional
• $15,000 purchase of medical supplies
• $150 gift card
• Low value & limited relevance
Existing Rewards Program
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LARGE NORTH AMERICAN MARKET
Dentists: 220,000 (including the specialists) Average income of a dentist: $200K+
Physicians: 950,000 Average Salary for physicians: $200K+
Financial Services: High Value Client retention & New business Target individuals taking out $1M+ life insurance policies
Significant expansion opportunities – internationally &by targeting other professionals and high net worth clientele
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SAMPLE REWARD PACKAGESFour tiers
• Reward Package 1: Cologne,aftershave, box of chocolates($1,500 purchases)
• Reward Package 2: Cologne,aftershave, sunglasses, gum,toothpaste ($3,000 purchases)
• Reward Package 3: Perfume, sunglasses, box ofchocolates, cosmetic set, shampoo,deodorant ($6,000 purchases)
• Reward Package 4: bottle ofcologne, hand bag, luxury pen,box of chocolate…($12,000 purchases)
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GIFT BAGS
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