Heart, Lung and Circulation

2021 Media kit

For more information, please contact:

Matthew ButtsworthT +61 2 9422 8573 M +61 468 562 023 E [email protected]

Virginia Van HomrighT +61 2 9422 8587 M +61 448 008 159 E [email protected]

Advertising Rates (excl GST)POSITION PRICE

Double Page Spread $7,799

Outside Back Cover $8,547

Inside Back Cover $5,555

Page Facing Inside Back Cover $4,914

Inside Front Cover $6,623

Page Facing Editorial/Title/Contents $6,089

Run-of-Book $4,273

Rates exclude GST.

Heart, Lung and CirculationHeart, Lung and Circulation (HLC) is the Official Journal of The Australian and New Zealand Society of Cardiac and Thoracic Surgeons, and The Cardiac Society of Australia and New Zealand. HLC publishes clinical and research articles in the fields of basic cardiovascular science, clinical cardiology, cardiac surgery, and emerging issues in cardiovascular disease. HLC promotes multidisciplinary dialogue between cardiologists, cardiothoracic surgeons, cardio-pulmonary physicians and cardiovascular scientists. The journal has recently been accepted for indexing in Medline, as testimony to the high quality of the research reported. The purpose of the Cardiac Society of Australia and New Zealand is to advance knowledge of the cardiovascular system, maintain professional and ethical standards and promote good fellowship among those in the field of cardiovascular medicine, surgery or their allied subjects. The Australian and New Zealand Society of Cardiac and Thoracic Surgeons represents cardiac and thoracic surgeons in Australia and New Zealand and is responsible for overseeing the selection and training of young surgeons.

Circulation: 1,000Editorial copies reach Key Opinion Leaders globally.

www.heartlungcirc.org

Advertising DeadlinesISSUE ADVERTISING MATERIAL DEADLINE COVER DATE

30/1 16 November 2020 January 2021

30/2 7 December 2020 February 2021

29/3 7 January 2021 March 2021

30/4 4 February 2021 April 2021

30/5 4 March 2021 May 2021

30/6 1 April 2021 June 2021

30/7 6 May 2021 July 2021

30/8 27 May 2021 August 2021

30/9 2 July 2021 September 2021

30/10 5 August 2021 October 2021

30/11 9 September 2021 November 2021

30/12 7 October 2021 December 2021

Online advertising available, price on application. Please remember that the dates are approximate. Please check advertising sizes and print specifications on the next page.

Deadline time are correct to the best of our knowledge but may be subject to change – please enquire beforehand.

Conditions. All advertising material is subject to the approval of the publisher and College, who reserves the right to decline any material. We cannot accept responsibility for print quality if digital specifications are not followed. Costs will be incurred for any amendments or alterations made by Elsevier as a result of incorrect advertisement specifications.

Elsevier Australia (a division of Reed International Books Australia Pty Ltd) ABN 70 001 002 357

475 Victoria Ave Chatswood NSW Australia 2067 Updated September 2020

ADVERTISING PRINT SPECIFICATIONS

Accepted formats y High-resolution PDF (300 dpi, CMYK), saved in X1:A format

y AI or EPS file (300 dpi, CMYK)

We do not accept files generated from CorelDraw or MS Office packages such as Word, Excel, Publisher or Powerpoint.

When creating your ad y Embed all fonts or outline them

y Make sure all images, logos within the ad are 300 dpi and CMYK

y Make sure all RGB and spot colours are converted to CMYK

y Include the text and all important features within the type area only. Avoid running type across the gutter in DPS

y When creating a bleed advertisement, make sure all important material is within the live space and that the bleed size extends on all sides of the ad

y Set up the black text to black only, large areas of solid black to consist of 40% cyan. Total ink weight should not exceed 280% and allow for a 14–18% dot gain.

Advertising Submission y All advertising materials MUST be submitted digitally, email preferred.

y All material must be supplied on time to allow for checking procedures. Late material is liable to incur additional production costs. Additionally, Elsevier cannot take responsibility for the accurate reproduction of ads if material has been supplied late.

y We also accept file transfers via secure cloud file-sharing services such as wetransfer.com or dropbox.com.

DISCLAIMER: Elsevier will not be held responsible for the reproduction of any materials that do not adhere to the specifications outlined in this document.

Advertising print sizes & specifications

Advertising SizesThe journal size is 210 x 280 mm. An allowance of 3–5 mm on each outside edge in addition to the trim size is re-quired for all full pages and all DPS. Text should not come within 10 mm of the trim size of the journal.

DPS adverts must be supplied as 2 separate full pages with 5 mm bleed and a 3 mm clearance on the inside gutter margin.This is a Perfect Bound publication which requires gluing of the inside page margin – please be aware of this when designing your DPS advert. See the “Document” section below for further info.

FULL PAGE DOUBLE PAGE SPREAD

SPECIFICATION TRIM SIZE [W X H] TYPE AREA [W X H] BLEED SIZE [W X H]

Full page 210 x 280 mm 190 x 260 mm 220 x 290 mm

Double page spread 420 x 280 mm 187 x 260 mm per page 430 x 290 mm

ARE YOUR ADS TO SPECS? £ Artwork is in CMYK only; all images converted to CMYK

£ All images/logos are minimum 300 dpi

£ Trim size of full page adverts are 210 x 280 mm

£ Add bleeds 3–5 mm around all edges

£ Save as an Acrobat 5+ (PDF 1.3) PRESS ready compatible file

Specifications y Size: 38K max

y Rotation: Accepted

y Animated GIF Max 3 loops of animation – up to 15 seconds per loop

y Resolution: 72 dpi

y Acceptable File Format: GIF, JPEG, SWF [rich media (eg, Flash)]

y Color Palette: 216

y Rich Media: Yes

y Target URL: Required

y NOTE: Rich media ads (FLA/SWF) must be accompanied by a backup GIF or JPG.

Web Banner Notes y All banners can support rich media and will accept 3rd-party ad serving

y Our ad placements are sticky and remain visible even when the user scrolls through the content

y Publisher and society approval required on creative and banner locations

y Allow 5–7 days turnaround for ad approval process

y Advertising placed on journals’ Health Connect homepages (other pages by request)

y Banners do not appear on PDF pages

y All rates are NET and exclude GST

y Flash Versions accepted: 6 and higher, with click tag

y Flash SWF files should not be hardcoded with the clickthrough URL

y No point roll

y 3rd-party tags accepted

y Can target by zone

y Ads served via DART (DFP Doubleclick)

We do not manipulate or modify supplied tags. Client is responsible for providing fully functional tags. We do not pad creatives with white space to ensure they meet ad size specifications.

Reach our extensive network of medical, nursing and allied professionals through Elsevier’s online gateway for Australian society owned publications

y www.ausemergcare.com

y www.australiancriticalcare.com

y www.collegianjournal.com

y www.heartlungcirc.org

y www.jsams.org

y www.womenandbirth.org

y pathologyjournal.rcpa.edu.au

y www.idhjournal.com.au

leaderboard

skyscraper

MREC

Journals Online Only PricingPOSITION PER MONTH

Leaderboard $1,565

Skyscraper $1,355

MREC (medium rectangle) $1,105

Banner Advertisement SizesPOSITION WIDTH x HEIGHT

Leaderboard 728 x 90 px

Skyscraper ( journal pages) 160 x 600 px

MREC (medium rectangle) 300 x 250 px

2021 Digital Advertising Packages

For more information, please contact:

Matthew ButtsworthT +61 2 9422 8573 M +61 468 562 023 E [email protected]

Virginia Van HomrighT +61 2 9422 8587 M +61 448 008 159 E [email protected]