Hearing EESC November 2011 INTERGRAF 1 European Graphic Industry with a focus on Book Printing.

Hearing EESC November 2011INTERGRAF1

European Graphic Industry with a focus onBook Printing

Hearing EESC November 2011INTERGRAF2

INTERGRAFConfederation for Printing and Allied Industries

Place Eugène Flagey 7, BE - 1050 Brussels

23 member associations in 20 countries2 Associate membersSecretariat and Member of the World Print & Communication Forum

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Profile of the Graphic Industry in Europe Sector which is dominated by small and micro companies

Largely focussed on domestic market

Suffering from low-cost imports

Dependant on advertising

Investments currently very difficult

Characterized by structural overcapacity

European Printing Industry

Europe – EU 27 in 2008

123,000 companies

885,000 employees

100 billion EUR turnover

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European Printing Industry – Production

Print Production 2009 in %

Magazines, 16%

Newspapers, 7%

Security Printing, 4%

Other printing, 22%Postcards and calendars, 1%

Dictionaries and encyclopaedias, 1%

Books, brochures, leaflets, 15% Commercial printing

and catalogues, 34%

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European Printing Industry – Printing Processes

Weboffset Machine

for large runs

Sheetfed Offset Machine

for medium runs

Digital Machine

for small runs

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Will the this be the only book in future?

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Media Consumption patterns in hours per week

Source: FAEP/EMMA

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Reading on Paper

US Study March 2011:

600 on-line interviews of 16-26 year oldsAmerican Forest and Paper Association

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Delocalization of Print

Volume Ordered

Low

High

Short time limits Long time limits

Books

Printed trade materials

Newspapers

Magazines

Affected by relocations Potentially affected by relocations

Catalogues

Best Sellers books

Children booksDiaries

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European Printing Industry – Imports China

Total Print Imports from China 1997 to 2009

0

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000

300,000,000

1997 1999 2001 2003 2005 2007 2008 2009

EU

R

SPAIN ITALY BELGIUM FRANCE

GERMANY NETHERLANDS UNITED KINGDOM

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Tariffs on Imports of paper from China

Competition from China

Manufacturers of coated fine papers introduced a complaint to DG Trade in 2009 on the grounds of dumping and subsidizing in favour of paper produced in China. Procedure involved extensive enquiries among all stakeholders,

associations and users for the collection of data establishing the injury for European producers.

On 29 March 2011, both Anti-Dumping and Anti-Subsidy Committees gave a positive opinion on definitive measures for 5 years. They affect several Chinese mills.

No provisions in the EU legislation to automatically enlarge the scope to print products imported from China

Complete new investigation necessary

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Paper is a renewable and recyclable raw material

69% of all paper is being recycled in the EU!

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Environmental Concerns are taken up

Certification of paper

Carbon Footprint Calculations

Correct wrong ideas! Visit the website of Two Sides! Part of the

PrintPower initiative: http://www.twosides.info/

A library of answers on the sustainability

of printed communication.

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New Product Ideas

New Bookformat: Dwarsligger

Innovation can happen at all levels and with different kinds of products.

Even printed Books can be innovative

Dwarsligger has been patented in the Netherlands and books in different languages are available .

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New Products for the Printing Industry

Print to Web Communication:

Modern Print Products can effectively offer a print to web communication to the user. QR Codes link the printed product to electronic media (website, video etc.)

Augmented Reality:

Printed Electronics:

Batteries, circuits, RFID Antennas, etc.

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Needs of the Graphic Industry

Conclusions:

Printed products are made from a renewable sustainable raw material

Imports from low cost countries need to be controlled

Support in managing the structural change and equipping the employees with new skills

VAT rates for cultural products need to continue to benefit of reduced rates

Research and Innovation are highly important

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INTERGRAFPlace Eugène Flagey 7 BE - 1050 BrusselsTel: +32 2 230 86 46Fax:+32 2 231 14 64www.intergraf.eu

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