Healthy Soul Final

8/8/2019 Healthy Soul Final

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ATHARVA SCHOOL OFBUSINESS


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INTRODUCTION

OF FITNESSFIRST GYM IN

INDIA


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Presented by

Reena Chordekar A-14Moushumi mitra b-08Prateek shujja b-52


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INTRODUCTION

Make the World a FITTER place. Fitness First Gym & Health Club startedas a single health and fitness club inBournemouth, UK in 1992.

Fitness First is the largest privatelyowned health club group in the world withover 540 Fitness First clubs worldwidereaching over 1.4 million members in 20countries.

In Asia Pacific alone, we have over 140clubs


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- HEALTHY SOULpersonal & health care


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reasons

Awareness among people through media &communication

Willingness to spend time & money

Need for a complete body solution centre

Professional advisor to provide guidancetailored to your needs

Proper care for healthy living


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(Concept-ALL UNDER ONE

ROOF)

SPA

MEDITATION&

PHYSIOTHERAPY

RELAXATION

YOGAGYM

MUNCHINGZONE


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To provide state of art facilitiesthrough innovative fitness andlifestyle programs like YOGA, GYM,SPA etc. which are easily accessibleby any one, under one roof.

mission


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ENVIRONMENTAL SCANNING

INTE

RNAL

EX

TERNAL

HELPFUL (to achieveobjectives)

HARMFUL (to achieveobjectives)


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S T P

SEGMENTATION

TARGETING POSITIONING


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SEGMENTATION

DEMOGRAPHIC

AGE: 20-70years

GENDER: Unisexual

INCOME LEVEL : Middle to High incomegroup


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Youth (GYM, Massages, Boxing, Pilaties,Spinning)

Office Employees(Yoga, Massages,Relaxation)

House Wives(Yoga, Massages, Diet&Nutrition Consultants)

Senior People(Relaxation, physiotherapy)

Aspiring health care professionals

TARG

ETAU

DIENCE


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POSITIONING

HighQuality

Low

Low

Price

High

Price

HealthySoul-

A wayof life


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SPA

Manager 1ReeNa CHORDEKAR

Proprietor

MOUSHUMIMITRA

MEDITATION&

PHYSIOTHERAPY

YOGA &RELAXATIO

N

GYM

ORGANIZATION

STRUCTURE:

PRODUCT BASED

Manager 2Prateek Shujja

MUNCHINGZONE


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PHYSIO-THERAPY

Sauna &Steam

Boxing,SpinningP

ROD

UCT

SPAS

MASSAGES

FITNESSCENTRES

YOGA

MEDITAT-ION

AROMATHERAPY

Diet &Nutritionconsultants

RELAXATION

TECHNIQUES

MUNCHING ZONE


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PRICE

and

pro

du

ct

Packages and schemes:

1. Gym:

Priced lower as targeting both middle and upper class

Subscription will be on per month,3 months, 6 months & yearly

basis

Will have 2 units: cardio and heavy weight For only cardio - Rs.500 per month For only H.W Rs.500 per month For both - Rs.900 per month

6 month subscription will be Rs 5000 only1 year subsciption-Rs.9000 Payments will be in advance if one gets others to signup then he/she gets 1 month free

membership (applicable for 1year subscription)


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2. SPA Massage Therapy:

The Urban Herbal Retreat:

(Rs. 1800): complete body massage with exotic Ayurvedic oil for onehour

(Rs. 500): for head massage for half an hour

(Rs. 2000) for both 1 and half hour

Royal Massage Bouquet (Rs.5000 for 2 sittings):

Body detoxification

Anti aging therapy

Refreshing face and scalp treatment

Wave tub bath in Jacuzzi

PRICE

and

pro

du

ct


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Also Available in our Basket

Kerala Massage

Aroma Therapy

Cranio and Reiki Therapy

Steam bath

Acupressure/ Acupuncture

Aqua therapy in Jacuzzi


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3. YOGA:

Rs. 1500/month(normal yoga)

Rs. 3000/month(power yoga)

4. Boxing:

Rs. 2500/month

5. Physiotherapy:

Rs. 400 per visit

PRICE

and

pro

du

ct


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MUNCHING ZONE BREAKFAST Brown Bread,

Boiled egg(white),

Boiled pulses,

Fresh Fruits & Juices,

Cornflakes

Diet Foods:

Biscuits

Chivda

Khakra

Herbal Tea

Soya Milk

Charges Per Day = Rs 80

Charges for 15 Days = Rs. 1100

Charges Per Month= Rs.2000


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DINNER

Chappatis (Jowar, Bajra, wheat) Pulses(Moong ,Soya,Chana dal.etc)

Fish

Chicken

Soup Khichdi

Charges Per Day = Rs.110

Charges for 15 days = Rs. 1590Charges Per Month = Rs.2800


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PLAC

E

Gujarat:Badodara

REASONS:

Growing Market

Low Land Cost

Low competition


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PROM O

TION

1. Audio

Radio

2. Visual

Hoarding

OOH media(MALLS & Corporate Offices)

Channels

3. Print Media News paper

pamphlets

Brochure

4. Discounts & offers


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4. Web world

Social networking websites

5. Publicity campaign:

Rope in some famous health conscious

celebrity as Brand Ambassador ( BipashaBasu)P

ROM O

TION


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PEOP

LE

Employees No. of people

required

Salary (per

employee)Managers 2 Rs. 10000/month

Masseurs/masseuse 4 Rs. 6000/month

Gym trainers 2 Rs. 6000/month

Yoga instructors 2 Rs. 6000/month

Boxing Trainer 2 Rs. 5000/month

Munching Zone(Consultant & chef)

4 Rs.7000/month

Physiotherapist 2 Rs. 7000/month

Security, valetparking & clerks

5 Rs. 20000/month(all5)

INITIAL INVESTMENT


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Rent (5000sq. Feet)

Deposit(6 months)I 5,00,000

Per month/pm 35,000

Salaries /pm 2,20,000

Electricity /pm 20,000

Interiors 20,00,000

Gym equipments 10,00,000

SPA 1,00,000

Promotion expenses 10,00,000 Miscellaneous expenses 10,000

Costs

INITIAL INVESTMENT

Rs.


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Particulars Amt.(rs)

Gym membership50 customers*9000

4,50,000

Spa 7,20,000

Yoga 7,20,000

Massage 6,00,000

Kick Boxing 6,00,000

Physiotherapy 72,000Munching Zone 14,40,000

TOTAL 46,02,000

Estim

ated

ret ur

ns

The above figures are based on assumptions drawn by research

conducted on few fitness centres

Initially we expect the returns to be lower, but as the promotional

activities & word of mouth develops, returns should increase.


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Corporate Social Responsibility:

Physiotherapy to senior citizens at

discounted rates.

Tie ups with Orphanages.

Physically challenged people employed.

csr


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Future Plans

To transform into Medical tourism and

rejenuvation/relaxation resort

use of eco friendly product to decrease carbonfootprint, like

Dynamo generated electricity from GYM

equipment

Use of biogas from organic waste

Run courses about various therapies within the

premises like acupuncture, acupressure, reiki,

for on job trainee


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Certified training on two courses: Certified massage & therapy courses Certified GYM trainers

Giving out merchandizes like facepacks, massage creams

etc to the customers (as done by KAYA skin clinic)

Providing life time membership schemes and other

special offers for short intervals (like on festivites or on

world health day etc)

Branches & Tie-ups (companies, hotels)

Future Plans


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Healthy Soul Final

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