Healthy harvest

Sustainable Farming by the Square Meter

David Li and Roger Mu

Friday, July 12, 2013

Failed Industrial Farming: post WW-II


Terrible Foods


Food Waste and Obesity


Food Miles


CSA, Urban Farming and Farmers' Market


David vs Goliath


Farming in China


Local farm and metropolitan self sufficiency


CSA and Farmers' Market Do Not Work

• Average income of a family farm in Shanghai: RMB 110,000 a year for 7

• No evil giant farming corporations

• Majority of foods are local

• No premium for farmers' market

• No equals in CSA

• Concession on farm subsidies made in WTO entry


Let's Farm!


• 70% of production farmlands are with in 50 km

• Low cost to rent the land

• Low cost to hire the farmer

• Farming as a service

• Get food by square meter

Connect to Farm


Farming as Strategy Game!


Enact a real life Happy Farm or Farmville


Farming as a sport: grow competitively!


Natural farming vs biodynamics


Animal poo vs fish poo


Soil vs Water


Farms in Pudong






Next Steps

• Forming a farming groups: Roger and David

• Arrange field trip to the Pudong Farm

• Regular Meetup in the city

• Try to get as many people picking up farming as sports and hobby!

• Contact us: [email protected]


Healthy harvest

Education