ACOG | Summer Educational Symposium | June 14, 2014 Healthcare Social Media using word of mouse to market & manage your practice by educating, engaging, & empowering women Vandna Jerath, MD, FACOG June 14, 2014 #coloACOGsymposium optimawomenshealthcare.com drjerath.com
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Healthcare Social Media (#HCSM): Using word of mouse to market & manage your practice by educating, engaging, and empowering women
Dr. Vandna Jerath discusses healthcare social media #HCSM at the Colorado ACOG Summer Educational Symposium. She demonstrates how to use word of mouse to market and manage your practice by educating, engaging, and empowering women. Learn about HCSM platforms and why networking is beneficial to promote healthcare objectives.
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ACOG | Summer Educational Symposium | June 14, 2014
Healthcare Social Media using word of mouse to market & manage your practice
by educating, engaging, & empowering women
Vandna Jerath, MD, FACOG
June 14, 2014 #coloACOGsymposium
optimawomenshealthcare.com
drjerath.com
ACOG | Summer Educational Symposium | June 14, 2014
Objectives
Discuss healthcare social media, the variety of platforms, and why it is so important
Discuss how social media impacts healthcare and how to benefit from social networking.
Discuss how to grow a practice (or promote other healthcare objectives) via word of mouse.
ACOG | Summer Educational Symposium | June 14, 2014
What is Social Media?
A cocktail party or networking event
Microblogging or “small talk”
Collaborative online networking and communication
Starting a conversation
Developing a relationship
Maintaining communication
60-90% people use internet for health related information
Usage
Personal vs professional
Here to stay – NOT A TREND
Strong growth and future
Time to get on board
ACOG | Summer Educational Symposium | June 14, 2014
Inspiration
“Profits are like oxygen. You need it to survive, but ultimately what matters is passion, growth, and a higher purpose.” @zappos – Tony Hsieh, CEO
“Transparency & Values: Twitter constantly reminds me of who I want to be, and what I want Zappos to stand for”
“Reframing Reality: Twitter encourages me to search for ways to view reality in a funnier and/or more positive way”
“Helping Others: Twitter makes me think about how to make a positive impact on other people’s lives”
“Gratitude: Twitter helps me notice and appreciate the little things in life”
ACOG | Summer Educational Symposium | June 14, 2014
Hospital Usage
U.S. Hospitals that use Social Networking tools 1,562 Hospitals total 717 YouTube Channels 1300 Facebook pages 1005 Twitter Accounts 653 LinkedIn Accounts 1084 Four Square 211 Blogs 55 Google + Circle
ACOG | Summer Educational Symposium | June 14, 2014
Types of Social Media
Facebook Twitter Linked In YouTube Google + Pinterest Instagram Four Square My Space Flickr
Tumblr Yelp Yammer Blog Website Medical
Sermo Medpedia Doximity
ACOG | Summer Educational Symposium | June 14, 2014
Why Use Social Media? My Top Ten Reasons
Branding Marketing/Growth Patient and Self -Education Community Outreach Transparency/Credibility Patient Loyalty and Satisfaction Interest/Interaction/Engagement Networking/Messaging Direct Access – Physician and Patients Innovation
ACOG | Summer Educational Symposium | June 14, 2014
ACOG | Summer Educational Symposium | June 14, 2014
Facebook.com/greenwaymedical
ACOG | Summer Educational Symposium | June 14, 2014
Doctors and Social Media: should the two mix?
ACOG | Summer Educational Symposium | June 14, 2014
Doctors and Social Media: should the two mix?
Another local doctor that tweets frequently is Dr. Vandna Jerath, MD of Optima Women's Healthcare. She tweets both about what's going on in the women's health field locally and on a more global scale, showing that she keeps up-to-date with current medical knowledge. She also engages people on a personal level, whether they are patients or not. For example, awhile back a rather touchy, and often considered controversial, subject came up. When differing points of view were presented, she didn't attack or say anything resembling "I'm a doctor so what I say is the only thing that matters," like many doctors I have encountered. She addressed each point of view from an honest perspective and even acknowledged that, in some cases, what is right for one family may not be right for another. I admit that I was very impressed by this.
I'm not a patient of either of these doctors but I follow them, regardless, as the information that they share can be helpful, especially in the case of Dr. Jerath.
ACOG | Summer Educational Symposium | June 14, 2014
My Top Ten Tips
Be yourself and be personable Share, share, and share Keep professional and ethical boundaries (maintain HIPAA) Know why you are doing this and what your goals are Know your audience Engage your fans, patients, followers, supporters, & friends Be a resource, leader, and expert Listen, ask, acknowledge, and respond (don’t be self-
ACOG | Summer Educational Symposium | June 14, 2014
Social Media Do’s & Don’ts From ACOG
Do’s
Always maintain your professionalism
Be careful with humor and political opinions
Speak in lay terms patients and consumers will understand
Ask your employer and/or hospital if it has social media guidelines you must follow
Consider creating a social media policy for your practice
Ask your professional liability carrier if it has social media coverage or guidelines
ACOG | Summer Educational Symposium | June 14, 2014
Social Media Do’s & Don’ts From ACOG
Don’ts Don’t discus patients online, even in general terms Don’t give medical advice Don’t post photos of patients or babies (debatable – obtain
permission/consent) Don’t post anything you don’t want the entire world to read.
Everything you do and say online is public. Don’t “friend” your patients on Facebook. If you have a
personal Facebook page, consider creating a separate professional one.
Don’t spend too much time directly promoting your practice. Social media is about having a conversation, so limit self-serving practice promotions such as “We have 4-D fetal ultrasound at our downtown location!”
ACOG | Summer Educational Symposium | June 14, 2014